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- Tasks: Create and execute SEO strategies to drive organic growth in a dynamic industry.
- Company: Join Legend, a leading company in iGaming and sports betting with a collaborative culture.
- Benefits: Enjoy flexible work-life balance, competitive salary, annual bonuses, and paid leave during festive season.
- Why this job: Be part of an innovative team making a real impact in the online gaming world.
- Qualifications: Proven SEO experience and knowledge of industry-standard tools like SEMrush and Google Search Console.
- Other info: Engaging development opportunities and exciting global events to connect with colleagues.
The predicted salary is between 36000 - 60000 ÂŁ per year.
Join the SEO Specialist role at Legend.
About Legend
At Legend, we’re building next-level player experiences. With 20+ years of proven success we’re the world’s leading Sports and Gaming marketing company.
Our people are our edge. 600+ sharp, ambitious Legends across 22+ countries who move fast, learn quickly and win together. Here growth isn’t a perk, it’s the standard. You’ll stretch, level‑up and carve out a career as bold as the products we build. We celebrate wins and create experiences that people talk about for years — for our players & for each other. If you’re ready to shape the future of player experience and enjoy the ride while you do it, this is where you’ll thrive.
The Role
Legend is hiring an SEO Specialist, reporting directly to our Head of SEO. As an SEO Specialist, you’ll be at the forefront of driving organic growth in a competitive and dynamic industry. Dive into exciting challenges, craft strategies tailored to the unique nuances of various regions’ audiences, and collaborate with a team of SEO experts to deliver impactful results in the ever‑evolving world of online gaming. If you thrive on innovation, love a challenge, and want to be part of a high‑energy environment where your skills make a real impact, this is the role for you! In this role, we value diverse perspectives and encourage you to apply even if you don\’t meet every qualification listed.
Your Impact
- Create and execute SEO strategies for EN‑focused assets
- Own your assets’ SEO performance and monitor, audit, and directly optimise to improve their organic performance
- Find and create new opportunities by analysing market and industry developments, competitors, and user behaviour
- Set ambitious outcome‑focused SEO goals and create seasonal initiatives for your products and report progress to stakeholders
- Lead SEO discovery, provide expert recommendations, and perform final quality assurance for all new page launches
- Work closely with content, marketing, product development, and tech teams to align SEO strategies with broader business objectives
What You’ll Bring
- Proven SEO experience in English speaking markets such as the US and UK
- In‑depth knowledge of industry‑standard SEO tools such as SEMrush, Ahrefs, Screaming Frog, and Google Search Console
- Excellent organisational, time management, and communication skills, with proficiency in both written and spoken communication
- Ability to collaborate effectively with cross‑functional teams, including content, marketing, and technical teams
- Strong analytical and problem‑solving skills, including formulating and testing SEO hypotheses, analysing data to assess performance, and a strong understanding of SERP analysis and competitive intelligence
- Able to think independently and use self‑initiative
The Interview Process
- 1st: Initial Chat with Talent Partner (30 mins via Zoom)
- 2nd: Interview with our team, Senior SEO Specialist and SEO Manager (1 hour video via Zoom)
- 3rd: Task Interview – you will be given 5 days to complete the task before presenting to our team, Head of SEO and General Manager of Gaming (1 hour video via Zoom)
Why Legend
- Super smart colleagues to work alongside and learn from.
- Engaging development opportunities at all levels.
- Tailored flexibility for your work‑life balance.
- Annual discretionary bonus to reward your efforts.
- Paid annual leave PLUS a well‑deserved break to recharge your batteries during the festive season! Our offices are closed between Christmas and New Year’s, allowing you to enjoy downtime without dipping into your annual allowance.
- Long‑term incentive plan so we can all share in the growth and success of Legend.
- Exciting global Legend events, where we unite in person to ignite our shared passion and unveil the exciting strategies for the year ahead!
Unlock your full potential by joining the Legend team. To support you on this journey, we provide an extensive array of benefits and perks, as outlined in our global offerings above. For country specific benefits please reach out to your talent partner.
Legend is an Equal Opportunity Employer, but that’s just the start. We believe different perspectives help us grow and achieve more. That’s why we’re dedicated to hiring and developing the most talented and diverse team — which includes individuals with different backgrounds, abilities, identities and experiences. If you require any reasonable adjustments throughout your application process, please speak to your Talent Partner or contact the team on comms@legend.com, and we’ll do all we can to support you.
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SEO Specialist employer: Legend
Contact Detail:
Legend Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land SEO Specialist
✨Tip Number 1
Get to know the company inside out! Research Legend's products and their unique approach in the iGaming and sports betting sectors. This will help you tailor your conversations during interviews and show that you're genuinely interested in what they do.
✨Tip Number 2
Practice makes perfect! Prepare for the interview by simulating the task you'll be given. Brush up on your SEO skills and be ready to showcase your analytical prowess. The more confident you are, the better you'll perform!
✨Tip Number 3
Network like a pro! Connect with current or former employees on LinkedIn to gain insights about the company culture and the team dynamics. This can give you an edge in understanding how to position yourself as the ideal candidate.
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows that you're serious about joining the Legend team and ready to contribute to their mission of building better experiences.
We think you need these skills to ace SEO Specialist
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the SEO Specialist role. Highlight your relevant experience in English-speaking markets and showcase your knowledge of industry-standard SEO tools. We want to see how you can bring your unique skills to our team!
Show Off Your SEO Skills: In your application, don’t just list your skills—demonstrate them! Share specific examples of successful SEO strategies you've implemented and the results they achieved. This will help us understand your impact and how you can contribute to our growth.
Be Clear and Concise: When writing your application, keep it clear and to the point. Use straightforward language and avoid jargon unless it's relevant to the role. We appreciate a well-structured application that makes it easy for us to see your qualifications at a glance.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you're keen on joining the Legend team!
How to prepare for a job interview at Legend
✨Know Your SEO Tools
Familiarise yourself with industry-standard SEO tools like SEMrush, Ahrefs, and Google Search Console. Be ready to discuss how you've used these tools in your previous roles to drive organic growth and optimise performance.
✨Understand the Market
Research the iGaming and sports betting industries, especially focusing on English-speaking markets like the US and UK. Show that you understand the unique challenges and opportunities in these sectors during your interview.
✨Prepare for Collaboration
Since you'll be working closely with content, marketing, and tech teams, think of examples where you've successfully collaborated across departments. Highlight your communication skills and how they helped achieve common goals.
✨Set Ambitious Goals
Be prepared to discuss how you set and measure ambitious SEO goals. Think of specific examples where you’ve created seasonal initiatives or strategies that led to significant improvements in organic performance.
