At a Glance
- Tasks: Lead SEO strategy for a top iGaming affiliate brand, driving growth and visibility.
- Company: Join Legend, a dynamic team revolutionising the iGaming and finance sectors globally.
- Benefits: Enjoy flexible work-life balance, annual bonuses, and extra festive leave.
- Other info: Diverse perspectives are valued; apply even if you don't meet every qualification.
- Why this job: Be part of a fast-paced environment with smart colleagues and exciting global events.
- Qualifications: Proven SEO leadership experience, technical expertise, and strategic mindset required.
The predicted salary is between 43200 - 72000 £ per year.
Join to apply for the Senior SEO Manager role at Legend
Join to apply for the Senior SEO Manager role at Legend
We’re Legend. The team quietly building #1 products that make noise in the most competitive comparison markets in the world. iGaming. Sports Betting. Personal Finance.
We exist to build better experiences. From amplified career paths to supercharged online journeys — for our people and our users, we deliver magic rooted in method. With over 500 Legends and counting, we’re helping companies turbocharge their brand growth in over 18 countries worldwide.
If you’re looking for a company with momentum and the opportunity to progress at pace, Legend has it.
Unlock the Legend in you.
The Role
Legend is hiring a Senior SEO Manager, reporting directly to our Head of SEO.
In this role you’ll lead the SEO strategy for one of the most trusted and high-performing iGaming affiliate brands globally.
Coming into this role, you’ll shape and drive the long-term SEO roadmap, focused on increasing organic visibility, improving traffic quality, and delivering measurable growth across key markets such as the U.S. and Canada. You’ll lead a skilled team of SEO professionals and collaborate closely with colleagues across content, product, and commercial teams to deliver scalable, high-impact initiatives.
This is a flagship brand at the core of our Gaming portfolio, and this role will play a key part in strengthening its position as a global search leader in a fast-moving and competitive space.
In this role, we value diverse perspectives and encourage you to apply even if you don't meet every qualification listed.
Your Impact:
- Lead, support, and develop a team of 3–5 SEO Specialists focused on driving growth in key markets like the U.S., Canada, and the UK, while exploring selective expansion opportunities globally
- Turn business goals into a clear, actionable SEO strategy with defined KPIs, measurable outcomes, and a roadmap aligned to revenue and brand growth
- Collaborate closely with the Head of SEO and Content leadership to implement and uphold best-in-class on-page and technical SEO standards
- Provide hands-on technical SEO expertise and lead complex projects such as site architecture improvements, domain migrations, and major product changes
- Work in partnership with product managers and engineers to integrate SEO into technical planning, identifying opportunities and removing blockers proactively
- Own and evolve SEO reporting frameworks—tracking performance, surfacing insights, and clearly communicating wins and opportunities to leadership
- Stay ahead of industry trends, algorithm updates, and competitor activity to identify new growth levers and keep us ahead in the organic search landscape
- Be a visible advocate for SEO across teams—sharing knowledge, aligning stakeholders, and ensuring the function has the strategic support it needs to succeed
What You'll Bring:
- A track record of growing large, complex affiliate or content-driven websites—ideally in iGaming or similarly competitive verticals like finance, health, or sports
- Proven leadership experience managing and developing SEO teams, with strengths across both technical execution and long-term strategic thinking
- Deep technical SEO expertise, with confidence in leading audits, solving indexing and crawl issues, optimising site architecture, and collaborating with engineers and product teams
- Strategic mindset with experience designing and delivering SEO roadmaps that drive measurable growth in traffic, rankings, and revenue
- Strong grasp of content-led SEO at scale, including keyword and intent mapping, scalable on-page frameworks, and effective collaboration with editorial and content teams
- Comfortable working in a fast-paced, evolving environment—bringing clarity, focus, and momentum across multiple stakeholders and projects
The Interview Process:
- 1st: Initial Chat with Talent Partner (30 mins via Zoom)
- 2nd: Interview with our team, Senior SEO Specialist and Senior SEO Manager (1 hour video via Zoom)
- 3rd: Interview with our Senior People Partner (1 hour video via Zoom)
- 4th: Take home task - you will be given 5 days to complete the task and present it back to the team, Chief Gaming Officer and Head of SEO (Hiring Manager) (1 hour video via Zoom)
Why Legend?
- Super smart colleagues to work alongside and learn from.
- Tailored flexibility for your work-life balance.
- Annual discretionary bonus to reward your efforts.
- Paid annual leave PLUS a well-deserved break to recharge your batteries during the festive season! Our offices are closed between Christmas and New Year's, allowing you to enjoy downtime without dipping into your annual allowance.
- Long term incentive plan so we can all share in the growth and success of Legend.
- Exciting global Legend events, where we unite in person to ignite our shared passion and unveil the exciting strategies for the year ahead!
Unlock your full potential by joining the Legend team. To support you on this journey, we provide an extensive array of benefits and perks, as outlined in our global offerings above. For country specific benefits please reach out to your talent partner.
Legend is an Equal Opportunity Employer, but that’s just the start. We believe different perspectives help us grow and achieve more. That’s why we’re dedicated to hiring and developing the most talented and diverse team- which includes individuals with different backgrounds, abilities, identities and experiences. If you require any reasonable adjustments throughout your application process, please speak to your Talent Partner or contact the team on talent@l1.com, and we'll do all we can to support you.
Seniority level
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Seniority level
Mid-Senior level
Employment type
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Employment type
Full-time
Job function
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Job function
Marketing
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Industries
Software Development, Gambling Facilities and Casinos, and Advertising Services
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Senior SEO Manager in London employer: Legend
At Legend, we pride ourselves on being an exceptional employer, offering a vibrant work culture that fosters innovation and collaboration among our 600+ talented team members across 22 countries. With a strong focus on employee growth, we provide tailored development opportunities, flexible work-life balance, and unique benefits such as a festive season break without using annual leave. Join us to not only shape the future of player experiences but also to thrive in an environment where your contributions are celebrated and your career can flourish.
StudySmarter Expert Advice🤫
We think this is how you could land Senior SEO Manager in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Legend and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Legend are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Legend on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Legend. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior SEO Manager in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Legend. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Legend:Show us that you’ve done your homework! In your application, briefly mention what you admire about Legend’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Legend
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Legend will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Legend, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
