Senior SEO Manager

Senior SEO Manager

London Full-Time 43200 - 72000 ÂŁ / year (est.) No home office possible
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At a Glance

  • Tasks: Lead SEO strategy for a top iGaming affiliate brand, driving growth and visibility.
  • Company: Join Legend, a dynamic team revolutionising the iGaming and finance sectors globally.
  • Benefits: Enjoy flexible work-life balance, annual bonuses, and extra festive leave.
  • Why this job: Be part of a fast-paced environment with smart colleagues and exciting global events.
  • Qualifications: Proven SEO leadership experience, technical expertise, and strategic mindset required.
  • Other info: Diverse perspectives are valued; apply even if you don't meet every qualification.

The predicted salary is between 43200 - 72000 ÂŁ per year.

About Legend

We’re Legend. The team quietly building #1 products that make noise in the most competitive comparison markets in the world. iGaming. Sports Betting. Personal Finance.

We exist to build better experiences. From amplified career paths to supercharged online journeys — for our people and our users, we deliver magic rooted in method. With over 500 Legends and counting, we’re helping companies turbocharge their brand growth in over 18 countries worldwide.

If you’re looking for a company with momentum and the opportunity to progress at pace, Legend has it.

Unlock the Legend in you.

The Role

Legend is hiring a Senior SEO Manager, reporting directly to our Head of SEO.

In this role you’ll lead the SEO strategy for one of the most trusted and high-performing iGaming affiliate brands globally.

Coming into this role, you’ll shape and drive the long-term SEO roadmap, focused on increasing organic visibility, improving traffic quality, and delivering measurable growth across key markets such as the U.S. and Canada. You’ll lead a skilled team of SEO professionals and collaborate closely with colleagues across content, product, and commercial teams to deliver scalable, high-impact initiatives.

This is a flagship brand at the core of our Gaming portfolio, and this role will play a key part in strengthening its position as a global search leader in a fast-moving and competitive space.

In this role, we value diverse perspectives and encourage you to apply even if you don\’t meet every qualification listed.

Your Impact:

  • Lead, support, and develop a team of 3–5 SEO Specialists focused on driving growth in key markets like the U.S., Canada, and the UK, while exploring selective expansion opportunities globally
  • Turn business goals into a clear, actionable SEO strategy with defined KPIs, measurable outcomes, and a roadmap aligned to revenue and brand growth
  • Collaborate closely with the Head of SEO and Content leadership to implement and uphold best-in-class on-page and technical SEO standards
  • Provide hands-on technical SEO expertise and lead complex projects such as site architecture improvements, domain migrations, and major product changes
  • Work in partnership with product managers and engineers to integrate SEO into technical planning, identifying opportunities and removing blockers proactively
  • Own and evolve SEO reporting frameworks—tracking performance, surfacing insights, and clearly communicating wins and opportunities to leadership
  • Stay ahead of industry trends, algorithm updates, and competitor activity to identify new growth levers and keep us ahead in the organic search landscape
  • Be a visible advocate for SEO across teams—sharing knowledge, aligning stakeholders, and ensuring the function has the strategic support it needs to succeed

What You\’ll Bring:

  • A track record of growing large, complex affiliate or content-driven websites—ideally in iGaming or similarly competitive verticals like finance, health, or sports
  • Proven leadership experience managing and developing SEO teams, with strengths across both technical execution and long-term strategic thinking
  • Deep technical SEO expertise, with confidence in leading audits, solving indexing and crawl issues, optimising site architecture, and collaborating with engineers and product teams
  • Strategic mindset with experience designing and delivering SEO roadmaps that drive measurable growth in traffic, rankings, and revenue
  • Strong grasp of content-led SEO at scale, including keyword and intent mapping, scalable on-page frameworks, and effective collaboration with editorial and content teams
  • Comfortable working in a fast-paced, evolving environment—bringing clarity, focus, and momentum across multiple stakeholders and projects

The Interview Process:

  • 1st: Initial Chat with Talent Partner (30 mins via Zoom)
  • 2nd: Interview with our team, Senior SEO Specialist and Senior SEO Manager (1 hour video via Zoom)
  • 3rd: Interview with our Senior People Partner (1 hour video via Zoom)
  • 4th: Take home task – you will be given 5 days to complete the task and present it back to the team, Chief Gaming Officer and Head of SEO (Hiring Manager) (1 hour video via Zoom)

Why Legend?

  • Super smart colleagues to work alongside and learn from.
  • Engaging development opportunities at all levels.
  • Tailored flexibility for your work-life balance.
  • Annual discretionary bonus to reward your efforts.
  • Paid annual leave PLUS a well-deserved break to recharge your batteries during the festive season! Our offices are closed between Christmas and New Year\’s, allowing you to enjoy downtime without dipping into your annual allowance.
  • Long term incentive plan so we can all share in the growth and success of Legend.
  • Exciting global Legend events, where we unite in person to ignite our shared passion and unveil the exciting strategies for the year ahead!

Unlock your full potential by joining the Legend team. To support you on this journey, we provide an extensive array of benefits and perks, as outlined in our global offerings above. For country specific benefits please reach out to your talent partner.

Legend is an Equal Opportunity Employer, but that’s just the start. We believe different perspectives help us grow and achieve more. That’s why we’re dedicated to hiring and developing the most talented and diverse team- which includes individuals with different backgrounds, abilities, identities and experiences. If you require any reasonable adjustments throughout your application process, please speak to your Talent Partner or contact the team , and we\’ll do all we can to support you.

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Senior SEO Manager employer: Legend

At Legend, we pride ourselves on being an exceptional employer, offering a vibrant work culture that fosters collaboration and innovation. With tailored flexibility for work-life balance, engaging development opportunities, and a commitment to diversity, we empower our employees to unlock their full potential while contributing to the growth of our leading iGaming brands. Join us in a dynamic environment where your expertise will shape the future of SEO and drive meaningful impact across global markets.
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Contact Detail:

Legend Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Senior SEO Manager

✨Tip Number 1

Familiarise yourself with the latest trends in SEO, especially within the iGaming and finance sectors. This knowledge will not only help you during interviews but also demonstrate your passion and commitment to staying ahead in a competitive field.

✨Tip Number 2

Prepare to discuss specific examples of how you've successfully led SEO strategies in the past. Highlight measurable outcomes such as increased traffic or improved rankings, as this aligns perfectly with what Legend is looking for in a Senior SEO Manager.

✨Tip Number 3

Showcase your leadership skills by discussing how you've developed and supported SEO teams. Be ready to share your approach to mentoring and guiding team members, as this is crucial for the role at Legend.

✨Tip Number 4

During your interviews, be proactive in asking questions about Legend's current SEO challenges and goals. This will not only show your interest in the company but also allow you to tailor your responses to demonstrate how you can contribute to their success.

We think you need these skills to ace Senior SEO Manager

SEO Strategy Development
Team Leadership
Technical SEO Expertise
Site Architecture Optimisation
Keyword Research and Intent Mapping
Performance Tracking and Reporting
Collaboration with Cross-Functional Teams
Understanding of Algorithm Updates
Project Management
Analytical Skills
Content-Led SEO Implementation
Problem-Solving Skills
Adaptability in Fast-Paced Environments
Communication Skills

Some tips for your application 🫡

Understand the Role: Before applying, make sure you fully understand the responsibilities and expectations of the Senior SEO Manager position. Tailor your application to highlight relevant experiences that align with the job description.

Highlight Your Achievements: In your CV and cover letter, focus on specific achievements in SEO that demonstrate your ability to grow traffic and improve rankings. Use metrics and data to quantify your success, especially in competitive markets like iGaming or finance.

Showcase Leadership Skills: Since this role involves managing a team, emphasise your leadership experience. Provide examples of how you've developed and supported SEO teams in the past, and how you’ve driven strategic initiatives that led to measurable growth.

Craft a Compelling Cover Letter: Write a cover letter that not only outlines your qualifications but also conveys your passion for SEO and the iGaming industry. Mention why you want to work at Legend specifically and how you can contribute to their goals.

How to prepare for a job interview at Legend

✨Showcase Your SEO Expertise

Be prepared to discuss your previous experience with SEO, particularly in competitive markets like iGaming or finance. Highlight specific strategies you've implemented that led to measurable growth in traffic and rankings.

✨Demonstrate Leadership Skills

Since this role involves managing a team, be ready to share examples of how you've successfully led and developed SEO teams in the past. Discuss your approach to mentoring and fostering collaboration among team members.

✨Prepare for Technical Questions

Expect questions about technical SEO aspects such as site architecture, indexing issues, and audits. Brush up on your knowledge of these areas and be ready to provide insights into how you've tackled similar challenges.

✨Align with Business Goals

Understand how SEO fits into broader business objectives. Be prepared to discuss how you would turn business goals into actionable SEO strategies with clear KPIs, demonstrating your strategic mindset and ability to drive revenue growth.

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