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For Companies At a Glance
- Tasks: Lead a dynamic off-page SEO team and develop innovative link-building strategies.
- Company: Join Legend, a fast-growing company revolutionising iGaming and personal finance across 18 countries.
- Benefits: Enjoy flexible work-life balance, annual bonuses, and extra time off during the festive season.
- Why this job: Make a real impact in a high-growth environment with opportunities for personal and professional development.
- Qualifications: Proven leadership in SEO, strong link-building expertise, and experience in team growth and development.
- Other info: Diverse perspectives are valued; apply even if you don’t meet every qualification.
The predicted salary is between 36000 - 60000 £ per year.
About Legend
We’re Legend. The team quietly building #1 products that make noise in the most competitive comparison markets in the world. iGaming. Sports Betting. Personal Finance. We exist to build better experiences. From amplified career paths to supercharged online journeys — for our people and our users, we deliver magic rooted in method. With over 500 Legends and counting, we’re helping companies turbocharge their brand growth in over 18 countries worldwide. If you’re looking for a company with momentum and the opportunity to progress at pace, Legend has it. Unlock the Legend in you.
The Role
Legend is hiring a Senior Off-Page SEO Manager, reporting directly to our Global Head of Growth. Are you ready to build something big from the ground up? We’re looking for a link-building expert to grow a team and implement paid and other strategic off-page initiatives that will supercharge our SEO efforts and drive commercial success across our iGaming brands. With huge untapped potential—this is an area we haven’t explored yet—you’ll have the chance to deliver quick wins while developing a scalable, long-term strategy to boost rankings, authority, and traffic in competitive markets. And the scope? Massive. We’re expanding fast, with multiple site launches planned across dozens of languages and regulated iGaming markets worldwide. If you thrive in a fast-paced, high-growth environment and want to make a real impact in the iGaming space, we’d love to hear from you!
Your Impact:
- Lead and grow a high-performing off-page SEO team – Hire, mentor, and develop team members, fostering a culture of collaboration and continuous improvement.
- Develop and execute a scalable link-building strategy – Create and implement innovative paid and organic link-building initiatives that drive authority, rankings, and traffic.
- Establish and expand strategic partnerships – Identify and build relationships with key industry partners, publishers, and content creators to enhance outreach efforts.
- Act as a liaison between the team and pillars – Maintain clear communication, ensuring transparency, alignment, and collaboration across SEO, content, and commercial teams.
- Manage reporting and budgeting processes – Track performance, optimise spending, and provide data-driven insights to refine strategies and maximise ROI.
What You’ll Bring:
- Management & Leadership – Experience leading and managing an SEO team, with a track record of mentoring and developing talent.
- Strong Off-Page SEO Expertise – Deep understanding of link-building strategies, website evaluation, key link quality criteria, and competitor backlink analysis.
- Negotiation & Relationship Building – Skilled in collaborating with cross-functional teams and external partners to secure the best value and ROI on link-building investments.
- Team Growth & Development – Hands-on experience hiring, training, and supporting a successful link-building team.
- Cold Outreach & Paid Link Building – Experience executing effective outreach campaigns and working with paid link providers to secure high-value placements.
- Strategic Mindset – A proven ability to develop and implement link-building strategies that drive measurable SEO and commercial growth.
The Interview Process:
- 1st: Initial Chat with Talent Partner (30 mins via Zoom)
- 2nd: Interview with our team, Senior SEO and Off-Page SEO team member (1 hour video via Zoom)
- 3rd: Interview with our People Partner (1 hour video via Zoom)
- 4th: Take home task - you will be given 5 days to complete the task and present it back to the team, Global Head of Growth and Senior SEO (1 hour video via Zoom)
Why Legend:
- Super smart colleagues to work alongside and learn from.
- Engaging development opportunities at all levels.
- Tailored flexibility for your work-life balance.
- Annual discretionary bonus to reward your efforts.
- Paid annual leave PLUS a well-deserved break to recharge your batteries during the festive season! Our offices are closed between Christmas and New Year's, allowing you to enjoy downtime without dipping into your annual allowance.
- Long term incentive plan so we can all share in the growth and success of Legend.
- Exciting global Legend events, where we unite in person to ignite our shared passion and unveil the exciting strategies for the year ahead!
Unlock your full potential by joining the Legend team. To support you on this journey, we provide an extensive array of benefits and perks, as outlined in our global offerings above. For country specific benefits please reach out to your talent partner.
Legend is an Equal Opportunity Employer, but that’s just the start. We believe different perspectives help us grow and achieve more. That’s why we’re dedicated to hiring and developing the most talented and diverse team- which includes individuals with different backgrounds, abilities, identities and experiences. If you require any reasonable adjustments throughout your application process, please speak to your Talent Partner or contact the team, and we’ll do all we can to support you.
Senior Off-Page SEO Manager employer: Legend
Contact Detail:
Legend Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Off-Page SEO Manager
✨Tip Number 1
Familiarise yourself with the latest trends in off-page SEO, especially link-building strategies. Being able to discuss recent developments or case studies during your interviews will show your passion and expertise in the field.
✨Tip Number 2
Network with professionals in the iGaming and SEO industries. Attend relevant webinars or conferences to connect with potential colleagues or industry leaders who might provide insights or referrals for the role.
✨Tip Number 3
Prepare to showcase your leadership skills by thinking of examples where you've successfully managed a team or project. Highlighting your ability to mentor and develop talent will resonate well with the hiring team.
✨Tip Number 4
Research Legend's current SEO strategies and their competitors. Understanding their position in the market will allow you to propose innovative ideas during your interview, demonstrating your strategic mindset and readiness to contribute.
We think you need these skills to ace Senior Off-Page SEO Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in off-page SEO, particularly in link-building strategies. Use specific examples of past successes and quantify your achievements where possible.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the iGaming industry and how your skills align with Legend's goals. Mention your leadership experience and how you plan to grow and mentor a team.
Showcase Relevant Skills: Emphasise your negotiation and relationship-building skills, as these are crucial for the role. Provide examples of how you've successfully collaborated with cross-functional teams or secured valuable partnerships.
Prepare for the Interview Process: Familiarise yourself with the interview stages outlined by Legend. Prepare to discuss your strategic mindset and how you would approach developing a scalable link-building strategy for their brands.
How to prepare for a job interview at Legend
✨Showcase Your Leadership Skills
As a Senior Off-Page SEO Manager, you'll be expected to lead and grow a team. Be prepared to discuss your previous management experiences, how you've mentored team members, and the strategies you've used to foster collaboration and continuous improvement.
✨Demonstrate Your SEO Expertise
Make sure to highlight your deep understanding of off-page SEO, particularly link-building strategies. Be ready to discuss specific campaigns you've executed, the results achieved, and how you evaluate link quality and competitor backlinks.
✨Prepare for Strategic Discussions
Since the role involves developing scalable strategies, think about how you would approach building partnerships and executing outreach campaigns. Prepare examples of successful collaborations and how they contributed to SEO growth.
✨Be Ready for Data-Driven Insights
The interview will likely touch on performance tracking and budgeting processes. Familiarise yourself with how to present data-driven insights and optimisations you've made in past roles to maximise ROI on link-building investments.
