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- Tasks: Lead link acquisition for the French-Canadian market and shape off-page SEO strategy.
- Company: Join Legend, a dynamic team revolutionising iGaming and personal finance across 18 countries.
- Benefits: Enjoy flexible work-life balance, annual bonuses, and extra time off during the festive season.
- Why this job: Make a real impact in a collaborative team while developing your SEO skills and expertise.
- Qualifications: Fluent in French and English with proven success in off-page SEO campaigns.
- Other info: Diverse perspectives are valued; apply even if you don’t meet every qualification.
The predicted salary is between 36000 - 60000 £ per year.
About Legend
We’re Legend. The team quietly building #1 products that make noise in the most competitive comparison markets in the world. iGaming. Sports Betting. Personal Finance.
We exist to build better experiences. From amplified career paths to supercharged online journeys — for our people and our users, we deliver magic rooted in method. With over 500 Legends and counting, we’re helping companies turbocharge their brand growth in over 18 countries worldwide.
If you’re looking for a company with momentum and the opportunity to progress at pace, Legend has it.
Unlock the Legend in you.
The Role
Legend is hiring an Off-page SEO Specialist, reporting directly to our Senior Off-page SEO Manager.
In this role, you’ll take full ownership of link acquisition for the French-Canadian market, playing a key role in shaping our off-page strategy and driving organic growth. From identifying high-impact opportunities to leading competitor analysis and managing outreach, you’ll oversee the entire link-building process end-to-end. You’ll collaborate with internal teams, freelancers, and agencies to deliver high-quality, French-language backlinks that are relevant, authoritative, and aligned with our SEO goals.
You’ll be joining a high-performing, collaborative SEO team where your local expertise and ideas will make a real impact from day one.
In this role, we value diverse perspectives and encourage you to apply even if you don\’t meet every qualification listed
Your Impact:
- Own the full lifecycle of your link acquisition targets, from identifying and evaluating domains to planning and executing campaigns to monitoring live results.
- Actively contribute to the development of off-page strategy, conduct in-depth competitor research, and identify opportunities to improve internal processes and workflows.
- Collaborate closely with the on-page SEO team to support their needs, offer insights, and ensure strategic alignment.
- Plan topically relevant stories and coordinate with content freelancers and agencies to ensure timely delivery. Review and assess content in French and English.
- Take ownership of special projects, driving them from planning to execution with cross-functional team involvement.
- Develop and maintain strong relationships with agencies, publishers, and other external partners, and leverage these relationships to negotiate better deals.
What You\’ll Bring:
- Proven track record of delivering successful off-page SEO campaigns
- Excellent written and verbal communication skills in French (Native) and English.
- A strong understanding of content quality, topical relevance, and EEAT principles and how they relate to off-page signals.
- Experience coordinating with content freelancers and agencies, creating content briefs/pitches, and proofreading.
- Expert knowledge of SEO strategy, backlink analysis, competitor analysis, and audits.
- Ability to work under pressure and strict deadlines.
The Interview Process:
- 1st: Initial Chat with Talent Partner (30 minute video interview via Zoom)
- 2nd: Interview with Senior Off-page SEO Manager and Off-page SEO Specialist (1 hour video via Zoom)
- 3rd: Take home task and presentation – you will be given 3-5 days to complete the task before presenting it back to our Senior Off-page SEO Manager and General Manager of Marketing (1 hour video via Zoom)
Why Legend?
- Super smart colleagues to work alongside and learn from.
- Engaging development opportunities at all levels.
- Tailored flexibility for your work-life balance.
- Annual discretionary bonus to reward your efforts.
- Paid annual leave PLUS a well-deserved break to recharge your batteries during the festive season! Our offices are closed between Christmas and New Year\’s, allowing you to enjoy downtime without dipping into your annual allowance.
- Long term incentive plan so we can all share in the growth and success of Legend.
- Exciting global Legend events, where we unite in person to ignite our shared passion and unveil the exciting strategies for the year ahead!
Unlock your full potential by joining the Legend team. To support you on this journey, we provide an extensive array of benefits and perks, as outlined in our global offerings above. For country specific benefits please reach out to your talent partner.
Legend is an Equal Opportunity Employer, but that’s just the start. We believe different perspectives help us grow and achieve more. That’s why we’re dedicated to hiring and developing the most talented and diverse team- which includes individuals with different backgrounds, abilities, identities and experiences. If you require any reasonable adjustments throughout your application process, please speak to your Talent Partner or contact the team , and we\’ll do all we can to support you.
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Off-Page SEO Specialist - French Speaking employer: Legend
Contact Detail:
Legend Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Off-Page SEO Specialist - French Speaking
✨Tip Number 1
Familiarise yourself with the latest trends in off-page SEO, especially those relevant to the French-Canadian market. This will not only help you understand the role better but also allow you to speak confidently about your insights during the interview.
✨Tip Number 2
Prepare to discuss specific examples of successful link-building campaigns you've managed in the past. Highlight your strategies and the results achieved, as this will demonstrate your expertise and ability to drive organic growth.
✨Tip Number 3
Research Legend's current off-page SEO strategies and their competitors. Being knowledgeable about their approach will allow you to suggest improvements or new ideas during your interviews, showcasing your proactive mindset.
✨Tip Number 4
Practice your communication skills in both French and English, as you'll need to demonstrate fluency in both languages. Consider preparing a short presentation in both languages to showcase your ability to convey complex SEO concepts clearly.
We think you need these skills to ace Off-Page SEO Specialist - French Speaking
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities of an Off-Page SEO Specialist. Familiarise yourself with link acquisition strategies, competitor analysis, and the importance of high-quality backlinks in the French-Canadian market.
Tailor Your CV: Highlight your relevant experience in off-page SEO, particularly any successful campaigns you've managed. Emphasise your proficiency in both French and English, as well as your understanding of content quality and topical relevance.
Craft a Compelling Cover Letter: Use your cover letter to showcase your passion for SEO and how your skills align with Legend's goals. Mention specific examples of past successes in link building and your ability to collaborate with teams and external partners.
Prepare for the Interview Process: Familiarise yourself with the interview stages outlined in the job description. Prepare to discuss your previous experiences in detail, and be ready to present your take-home task effectively, demonstrating your strategic thinking and creativity.
How to prepare for a job interview at Legend
✨Showcase Your SEO Knowledge
Be prepared to discuss your previous off-page SEO campaigns in detail. Highlight specific strategies you used, the results achieved, and how they relate to the role at Legend. This will demonstrate your expertise and understanding of the field.
✨Demonstrate Language Proficiency
Since the role requires excellent communication skills in both French and English, practice discussing your experiences in both languages. Be ready to answer questions and provide examples in French to showcase your fluency.
✨Prepare for Competitor Analysis Questions
Expect questions about how you conduct competitor analysis and identify link-building opportunities. Prepare examples of tools you use and methodologies you follow to assess competitors and improve your own strategies.
✨Engage with the Team's Vision
Research Legend's current projects and values. During the interview, express how your personal goals align with their mission to build better experiences. This shows that you're not just looking for a job, but are genuinely interested in contributing to their success.
