At a Glance
- Tasks: Lead link-building strategies and manage a talented team in the DACH markets.
- Company: Join Legend, a dynamic company making waves in iGaming and personal finance.
- Benefits: Enjoy flexible work-life balance, competitive salary, and exciting global events.
- Other info: Diverse perspectives are valued; apply even if you don't meet every qualification.
- Why this job: Make a real impact in a fast-paced environment with opportunities for growth.
- Qualifications: Proven off-page SEO expertise and native-level German proficiency required.
The predicted salary is between 36000 - 60000 £ per year.
We exist to build better experiences. From amplified career paths to supercharged online journeys for our people and our users, we deliver magic rooted in method. With over 550 Legends and counting, we are helping companies turbocharge their brand growth in over 22 countries worldwide.
The Role
Legend is hiring an Off‑Page SEO Manager reporting directly to our Senior Off‑Page SEO Manager. In this role, you’ll lead link‑building strategy and execution across our DACH markets with potential to expand into additional non‑English regions. You’ll manage a team of talented link‑building specialists, drive performance against ambitious targets, and build strong relationships with key publishers to strengthen our market presence.
Your Impact
- Lead and develop a high‑performing off‑page team providing training, support and guidance to drive performance and growth.
- Own the full lifecycle of link acquisition from strategy and domain evaluation to campaign execution, monitoring and optimisation.
- Collaborate cross‑functionally with on‑page SEO, content and other teams to ensure strategic alignment and delivery of high‑quality relevant campaigns.
- Drive continuous improvement by analysing competitors, monitoring market trends and refining off‑page strategies, processes and workflows.
- Build and manage strong external relationships, including agencies, publishers and partners, to secure impactful, cost‑effective placements and content delivery.
What You’ll Bring
- Proven expertise in off‑page SEO with a strong track record of delivering high‑quality backlinks and measurable organic growth.
- Native‑level German language proficiency (spoken and written) is required.
- Experience leading and developing a team, fostering collaboration, performance and professional growth.
- Deep understanding of content quality, topical relevance and EEAT principles and how they influence off‑page authority and performance.
- Strong strategic and analytical mindset with the ability to conduct backlink and competitor analysis and work effectively with on‑page and cross‑functional teams.
- Proficiency in industry‑standard SEO tools (e.g. Ahrefs, Majestic, Semrush) and experience coordinating content production with freelancers and agencies.
The Interview Process
- Initial chat with Talent Partner (30 min via Zoom)
- Interview with Senior Off‑Page SEO Manager and Off‑Page SEO Team Member (1 hour video via Zoom)
- Take‑home task – 5 days to complete and present to the General Manager – Marketing and Senior Off‑Page SEO Manager (Hiring Manager) (1 hour video via Zoom)
Why Legend
- Super smart colleagues to work alongside and learn from.
- Engaging development opportunities at all levels.
- Tailored flexibility for your work‑life balance.
- Annual discretionary bonus to reward your efforts.
- Paid annual leave plus a well‑deserved break to recharge during the festive season.
- Long‑term incentive plan to share in the growth and success of Legend.
- Exciting global Legend events where we unite in person to ignite our shared passion and unveil the exciting strategies for the year ahead.
Legend is an Equal Opportunity Employer. We believe different perspectives help us grow and achieve more. That’s why we’re dedicated to hiring and developing the most talented and diverse team.
Off-Page SEO Manager (German-Speaking Markets) in London employer: Legend
At Legend, we pride ourselves on being an exceptional employer, offering a vibrant work culture that fosters collaboration and innovation. With tailored flexibility for work-life balance, engaging development opportunities, and a commitment to diversity, we empower our employees to unlock their full potential while driving impactful results in the competitive iGaming and finance sectors. Join us in our DACH markets and be part of a team that values your growth and contributions as we build better experiences together.
StudySmarter Expert Advice🤫
We think this is how you could land Off-Page SEO Manager (German-Speaking Markets) in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Legend and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Legend are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Legend on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Legend. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Off-Page SEO Manager (German-Speaking Markets) in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Legend. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Legend:Show us that you’ve done your homework! In your application, briefly mention what you admire about Legend’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Legend
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Legend will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Legend, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
