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For Companies At a Glance
- Tasks: Create innovative PR campaigns and secure high-authority media coverage.
- Company: Join Legend, a dynamic team making waves in iGaming and finance.
- Benefits: Enjoy flexible work-life balance, competitive salary, and exciting global events.
- Other info: Diverse perspectives welcomed; excellent growth opportunities in a collaborative environment.
- Why this job: Shape the future of Digital PR with creative freedom and impactful projects.
- Qualifications: Experience in Digital PR and a passion for storytelling and media relations.
The predicted salary is between 36000 - 60000 £ per year.
About Legend
At Legend, we\’re building next-level player experiences. With 20+ years of proven success we’re the world\’s leading Sports and Gaming marketing company.
Our people are our edge. 600+ sharp, ambitious Legends across 22+ countries who move fast, learn quickly and win together. Here growth isn’t a perk, it’s the standard. You’ll stretch, level-up and carve out a career as bold as the products we build. We celebrate wins and create experiences that people talk about for years – for our players & for each other. If you’re ready to shape the future of player experience and enjoy the ride while you do it, this is where you’ll thrive.
The Role
Legend is hiring a Digital PR Specialist – Joining a newly formed team, you’ll play a central role in shaping the Digital PR direction from the ground up setting the creative vision, leading campaign strategy, and delivering high-authority backlinks that drive real results. While this is a new team, you’ll be supported by the tools, expertise, and infrastructure of our well-established Digital PR function.
This role offers true autonomy, high creative control, and the opportunity to experiment with bold ideas that land impactful coverage. We’re looking for someone who’s commercially minded, innovative, and confident leading end-to-end campaigns, from proactive storytelling to expert commentary and newsjacking. If you’re excited to make your mark and drive standout work in a competitive space, we’d love to hear from you.
In this role, we value diverse perspectives and encourage you to apply even if you don\’t meet every qualification listed.
Your Impact
- Lead End-to-End Digital PR Campaigns – Plan and execute campaigns from ideation through delivery, including data sourcing/commissioning, angle development, asset QA, outreach, and performance reporting.
- Drive Media Relations & Outreach – Build and maintain strong relationships with US journalists, leveraging tools such as Muck Rack to create targeted media lists and deliver personalised, high-impact pitches.
- Own Reactive & News-Led Opportunities – Monitor trends and breaking stories to identify reactive campaign opportunities, expert commentary angles, and timely newsjacking that generates authoritative coverage.
- Secure High-Authority Coverage & SEO Impact – Consistently earn relevant, tier-one and niche backlinks that drive organic growth, strengthen brand authority, and align with keyword strategy.
- Optimise Performance & Collaborate Cross-Functionally – Track campaign impact (link quality, authority, organic contribution), refine strategy based on insights, and work closely with SEO, Content, and Compliance to ensure alignment in regulated markets.
What You\’ll Bring
- Proven experience leading end-to-end Digital PR campaigns across English-speaking markets (US or Canada preferred), delivering high-quality coverage and commercially valuable backlinks. Experience in iGaming or other competitive/regulated industries is advantageous.
- Strong creative and strategic thinking, with the ability to develop original, data-led campaign ideas that cut through saturated media landscapes and align with SEO and brand objectives.
- Demonstrated success building journalist relationships and executing tailored, high-performing outreach.
- Highly autonomous and accountable, comfortable operating as the sole DPR lead for a brand with minimal oversight and limited internal resource, managing multiple campaign stages independently.
The Interview Process
- 1st: Initial Chat with Talent Partner (30 mins via Zoom)
- 2nd: Interview with our team, Senior SEO Specialist and Head of Digital PR (1 hour video via Zoom)
- 3rd: Take home task – you will be given 5 days to complete the task before sending it back to us so we can review
- 4th: Final interview with our team, Global SEO Expert and Senior SEO Specialist (1 hour video via Zoom)
Why Legend?
- Super smart colleagues to work alongside and learn from.
- Engaging development opportunities at all levels.
- Tailored flexibility for your work-life balance.
- Annual discretionary bonus to reward your efforts.
- Paid annual leave PLUS a well-deserved break to recharge your batteries during the festive season! Our offices are closed between Christmas and New Year\’s, allowing you to enjoy downtime without dipping into your annual allowance.
- Exciting global Legend events, where we unite in person to ignite our shared passion and unveil the exciting strategies for the year ahead!
Unlock your full potential by joining the Legend team. To support you on this journey, we provide an extensive array of benefits and perks, as outlined in our global offerings above. For country specific benefits please reach out to your talent partner.
Legend is an Equal Opportunity Employer, but that’s just the start. We believe different perspectives help us grow and achieve more. That’s why we’re dedicated to hiring and developing the most talented and diverse team- which includes individuals with different backgrounds, abilities, identities and experiences. If you require any reasonable adjustments throughout your application process, please speak to your Talent Partner or contact the team , and we\’ll do all we can to support you.
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Digital PR Specialist employer: Legend
Contact Detail:
Legend Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital PR Specialist
✨Tip Number 1
Get your networking game on! Reach out to people in the industry, especially those who work at Legend or similar companies. A friendly chat can open doors and give you insider info that could help you stand out.
✨Tip Number 2
Prepare for your interviews like a pro! Research Legend’s recent campaigns and think about how you can contribute. Show them you’re not just another applicant; you’re someone who’s genuinely excited about what they do.
✨Tip Number 3
Don’t underestimate the power of follow-ups! After your interviews, send a quick thank-you note. It shows your enthusiasm and keeps you fresh in their minds. Plus, it’s a nice touch that can set you apart from other candidates.
✨Tip Number 4
Finally, apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, you’ll be part of the Legend community from the get-go, which is pretty cool!
We think you need these skills to ace Digital PR Specialist
Some tips for your application 🫡
Show Your Creative Side: When applying for the Digital PR Specialist role, let your creativity shine through! Share standout campaign ideas or examples of innovative work you've done in the past. We want to see how you think outside the box!
Tailor Your Application: Make sure to customise your application to fit the job description. Highlight your experience in securing media coverage and building relationships with journalists, especially in the iGaming or sports sectors. We love seeing how your skills align with our needs!
Craft a Compelling Narrative: Your writing should tell a story! Use your application to showcase your storytelling abilities. Whether it’s through your CV or cover letter, make it engaging and reflective of your personality. We’re all about compelling narratives here at Legend!
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team at Legend!
How to prepare for a job interview at Legend
✨Know Your Stuff
Before the interview, dive deep into Legend's brand and its flagship products. Familiarise yourself with their recent campaigns and understand what makes them stand out in the iGaming and sports betting markets. This knowledge will help you tailor your responses and show genuine interest.
✨Showcase Your Creativity
Prepare to discuss innovative campaign ideas you've worked on or would like to implement. Think about how you can leverage newsjacking or expert commentary to secure high-authority backlinks. Bring examples of your past successes to the table to demonstrate your creative thinking.
✨Build Media Relationships
Highlight your experience in building relationships with journalists, especially in the US and Canada. Be ready to share strategies you've used to maintain these connections and how they’ve led to repeat coverage. This is crucial for the role, so make it a focal point in your discussions.
✨Data-Driven Mindset
Be prepared to talk about how you've used data to inform your PR strategies. Whether it's analysing trends or measuring campaign success, showing that you can back your ideas with data will impress the interviewers. They want someone who can think strategically and use insights to drive results.