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- Tasks: Create innovative PR campaigns and secure high-authority media coverage.
- Company: Join Legend, a dynamic team making waves in iGaming and finance.
- Benefits: Enjoy flexible work-life balance, competitive salary, and exciting global events.
- Why this job: Shape the future of Digital PR with creative freedom and impactful projects.
- Qualifications: Experience in Digital PR and a passion for storytelling and media relations.
- Other info: Diverse perspectives welcomed; excellent growth opportunities in a collaborative environment.
The predicted salary is between 36000 - 60000 ÂŁ per year.
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About Legend
We’re Legend. The team quietly building #1 products that make noise in the most competitive comparison markets in the world. iGaming. Sports Betting. Personal Finance.
About Legend
We’re Legend. The team quietly building #1 products that make noise in the most competitive comparison markets in the world. iGaming. Sports Betting. Personal Finance.
We exist to build better experiences. From amplified career paths to supercharged online journeys — for our people and our users, we deliver magic rooted in method. With over 500 Legends and counting, we’re helping companies turbocharge their brand growth in over 18 countries worldwide.
If you’re looking for a company with momentum and the opportunity to progress at pace, Legend has it.
Unlock the Legend in you.
The Role
Legend is hiring a Digital PR specialist, reporting directly to our Digital PR Manager.
We’re looking for a creative and driven Digital PR Specialist to join a newly formed team focused on one of our most exciting flagship brands. This is your chance to shape something from the ground up — launching standout campaigns, driving high-authority backlinks, and setting the tone for what great looks like. While the team is new, you won’t be starting from scratch: you’ll have access to the tools, processes, and support of our established, high-performing Digital PR function.
This is the kind of role where you’ll have genuine creative freedom, full campaign ownership, and the backing to try bold ideas. You’ll
work in a fast-paced, collaborative environment where your ideas are encouraged, your wins are celebrated, and your work makes a real impact. We’re looking for someone who’s strategic, innovative, and passionate about landing top-tier coverage through campaigns, expert commentary, newsjacking, and smart, forward-thinking tactics. If you’re excited by the idea of building something brilliant — we’d love to hear from you.
In this role, we value diverse perspectives and encourage you to apply even if you don\’t meet every qualification listed.
Your Impact
- Secure high-authority backlinks from top-tier media through innovative campaigns, helping the brand grow organic visibility and outperform competitors in search.
- Play a key role in shaping the creative direction of a newly formed Digital PR sub-team, influencing processes, best practices, and overall team tone and vision.
- Position the brand as a market leader in its category by consistently generating media coverage that reinforces authority, relevance, and trustworthiness.
- Build meaningful media relationships with US and Canadian journalists, ensuring repeat coverage and long-term link-building opportunities.
- Collaborate with SEO, content, and wider marketing stakeholders to align campaigns with keyword priorities, audience needs, and commercial objectives.
- Build on early success to develop repeatable, scalable Digital PR strategies that drive long-term impact and support team growth.
What You\’ll Bring
- Digital PR Experience: A proven track record of landing coverage and backlinks across US and Canadian media; experience in iGaming, sports, or entertainment is a plus.
- Creative Campaign Thinking: A desire for developing standout, newsworthy campaign ideas that resonate with media and deliver results.
- Strong Writing & Storytelling: Ability to craft compelling narratives and uncover a story in data, trends, and expert insight.
- Media-Savvy Communication: Confident and persuasive in pitching stories, providing expert commentary, and building journalist relationships.
- Data-Led Mindset: Comfortable analysing data and pulling out insights to support campaign angles — no advanced technical skills needed.
- Independence & Collaboration: A self-starter who can run campaigns end-to-end while thriving in a fast-moving, collaborative team environment.
The Interview Process
- 1st: Initial Chat with Talent Partner (30 mins via Zoom)
- 2nd: Interview with our team, Head of Digital PR and Digital PR Manager (1 hour video via Zoom)
- 3rd: Take home task – you will be given 5 days to complete the task before returning it back to us to review
- 4th: Final interview with our team, General Manager – Marketing and Head of Digital PR OR Digital PR Manager (1 hour video via Zoom)
Why Legend?
- Super smart colleagues to work alongside and learn from.
- Engaging development opportunities at all levels.
- Tailored flexibility for your work-life balance.
- Annual discretionary bonus to reward your efforts.
- Paid annual leave PLUS a well-deserved break to recharge your batteries during the festive season! Our offices are closed between Christmas and New Year\’s, allowing you to enjoy downtime without dipping into your annual allowance.
- Long term incentive plan so we can all share in the growth and success of Legend.
- Exciting global Legend events, where we unite in person to ignite our shared passion and unveil the exciting strategies for the year ahead!
Unlock your full potential by joining the Legend team. To support you on this journey, we provide an extensive array of benefits and perks, as outlined in our global offerings above. For country specific benefits please reach out to your talent partner.
Legend is an Equal Opportunity Employer, but that’s just the start. We believe different perspectives help us grow and achieve more. That’s why we’re dedicated to hiring and developing the most talented and diverse team- which includes individuals with different backgrounds, abilities, identities and experiences. If you require any reasonable adjustments throughout your application process, please speak to your Talent Partner or contact the team ontalent@l1.com, and we\’ll do all we can to support you.
Seniority level
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Seniority level
Entry level
Employment type
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Employment type
Full-time
Job function
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Job function
Marketing, Public Relations, and Writing/Editing
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Industries
Software Development
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Digital PR Specialist employer: Legend
Contact Detail:
Legend Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital PR Specialist
✨Tip Number 1
Get your networking game on! Reach out to people in the industry, especially those who work at Legend or similar companies. A friendly chat can open doors and give you insider info that could help you stand out.
✨Tip Number 2
Prepare for your interviews like a pro! Research Legend’s recent campaigns and think about how you can contribute. Show them you’re not just another applicant; you’re someone who’s genuinely excited about what they do.
✨Tip Number 3
Don’t underestimate the power of follow-ups! After your interviews, send a quick thank-you note. It shows your enthusiasm and keeps you fresh in their minds. Plus, it’s a nice touch that can set you apart from other candidates.
✨Tip Number 4
Finally, apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, you’ll be part of the Legend community from the get-go, which is pretty cool!
We think you need these skills to ace Digital PR Specialist
Some tips for your application 🫡
Show Your Creative Side: When applying for the Digital PR Specialist role, let your creativity shine through! Share standout campaign ideas or examples of innovative work you've done in the past. We want to see how you think outside the box!
Tailor Your Application: Make sure to customise your application to fit the job description. Highlight your experience in securing media coverage and building relationships with journalists, especially in the iGaming or sports sectors. We love seeing how your skills align with our needs!
Craft a Compelling Narrative: Your writing should tell a story! Use your application to showcase your storytelling abilities. Whether it’s through your CV or cover letter, make it engaging and reflective of your personality. We’re all about compelling narratives here at Legend!
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team at Legend!
How to prepare for a job interview at Legend
✨Know Your Stuff
Before the interview, dive deep into Legend's brand and its flagship products. Familiarise yourself with their recent campaigns and understand what makes them stand out in the iGaming and sports betting markets. This knowledge will help you tailor your responses and show genuine interest.
✨Showcase Your Creativity
Prepare to discuss innovative campaign ideas you've worked on or would like to implement. Think about how you can leverage newsjacking or expert commentary to secure high-authority backlinks. Bring examples of your past successes to the table to demonstrate your creative thinking.
✨Build Media Relationships
Highlight your experience in building relationships with journalists, especially in the US and Canada. Be ready to share strategies you've used to maintain these connections and how they’ve led to repeat coverage. This is crucial for the role, so make it a focal point in your discussions.
✨Data-Driven Mindset
Be prepared to talk about how you've used data to inform your PR strategies. Whether it's analysing trends or measuring campaign success, showing that you can back your ideas with data will impress the interviewers. They want someone who can think strategically and use insights to drive results.
