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For Companies At a Glance
- Tasks: Lead innovative Digital PR campaigns and drive impactful media coverage.
- Company: Join Legend, a dynamic team revolutionising iGaming, sports betting, and personal finance.
- Benefits: Enjoy flexible work-life balance, annual bonuses, and extra festive leave.
- Why this job: Make your mark in a creative role with autonomy and growth opportunities.
- Qualifications: Proven Digital PR experience, strong writing skills, and a strategic mindset required.
- Other info: Diverse perspectives are valued; all backgrounds encouraged to apply.
The predicted salary is between 36000 - 60000 £ per year.
About Legend
We’re Legend. The team quietly building #1 products that make noise in the most competitive comparison markets in the world. iGaming. Sports Betting. Personal Finance.
We exist to build better experiences. From amplified career paths to supercharged online journeys — for our people and our users, we deliver magic rooted in method. With over 500 Legends and counting, we’re helping companies turbocharge their brand growth in over 18 countries worldwide.
If you’re looking for a company with momentum and the opportunity to progress at pace, Legend has it.
Unlock the Legend in you.
The Role
Legend is hiring a Digital PR Lead, reporting directly to our Digital PR Manager.
We’re looking for a strategic and creative Digital PR Lead to take ownership of campaigns for one of our most exciting flagship brands. Joining a newly formed team, you’ll play a central role in shaping the Digital PR direction from the ground up — setting the creative vision, leading campaign strategy, and delivering high-authority backlinks that drive real results. While this is a new team, you’ll be supported by the tools, expertise, and infrastructure of our well-established Digital PR function.
This role offers true autonomy, high creative control, and the opportunity to experiment with bold ideas that land impactful coverage. You’ll work closely with SEO, content, and brand teams to ensure your campaigns align with wider growth goals — while pushing the boundaries of what great looks like in Digital PR. We’re looking for someone who’s commercially minded, innovative, and confident leading end-to-end campaigns, from proactive storytelling to expert commentary and newsjacking. If you’re excited to make your mark and drive standout work in a competitive space, we’d love to hear from you.
In this role, we value diverse perspectives and encourage you to apply even if you don\’t meet every qualification listed.
Your Impact:
- Deliver high-authority backlinks from top-tier media through innovative, search-informed campaigns that support organic visibility and help the brand outperform competitors.
- Contribute to the creative and strategic direction of a newly formed Digital PR sub-team by helping to refine campaign ideation, execution processes, and best practices.
- Drive consistent, high-impact media coverage that positions the brand as a trusted, authoritative voice in its category — boosting relevance, visibility, and trust.
- Build and nurture relationships with key media contacts across the US and Canada to generate repeat coverage and long-term link-building opportunities.
- Work closely with SEO, content, and marketing stakeholders to align campaign activity with keyword targets, user needs, and broader brand and business goals.
- Support the development of repeatable, scalable campaign strategies by building on early success and helping to identify patterns, learnings, and areas for optimisation.
What You\’ll Bring:
- Proven Digital PR Experience: Demonstrated success in delivering high-quality coverage and backlinks across US and Canadian media. Experience in iGaming, sports, or entertainment sectors is a strong plus.
- Strategic Campaign Thinking: Ability to shape campaign ideas that are not only creative and newsworthy but also aligned with broader brand, SEO, and commercial goals.
- Excellent Writing & Storytelling: Skilled at crafting compelling narratives and uncovering media-friendly angles from data, trends, and expert perspectives.
- Confident, Media-Savvy Communicator: Comfortable pitching to top-tier journalists, delivering expert commentary, and building lasting media relationships.
- Insight-Driven Approach: Able to analyse performance data and media trends to inform campaign development, optimisation, and outreach strategy.
- Self-Sufficient but Collaborative: Highly proactive, able to lead campaign delivery independently, while contributing positively to a fast-paced, cross-functional team.
The Interview Process:
- 1st: Initial Chat with Talent Partner (30 mins via Zoom)
- 2nd: Interview with our team, Head of Digital PR and Digital PR Manager (1 hour video via Zoom)
- 3rd: Take home task – you will be given 5 days to complete the task before returning it back to us to review
- 4th: Final interview with our team, General Manager – Marketing and Head of Digital PR OR Digital PR Manager (1 hour video via Zoom)
Why Legend?
- Super smart colleagues to work alongside and learn from.
- Engaging development opportunities at all levels.
- Tailored flexibility for your work-life balance.
- Annual discretionary bonus to reward your efforts.
- Paid annual leave PLUS a well-deserved break to recharge your batteries during the festive season! Our offices are closed between Christmas and New Year\’s, allowing you to enjoy downtime without dipping into your annual allowance.
- Long term incentive plan so we can all share in the growth and success of Legend.
- Exciting global Legend events, where we unite in person to ignite our shared passion and unveil the exciting strategies for the year ahead!
Legend is an Equal Opportunity Employer, but that’s just the start. We believe different perspectives help us grow and achieve more. That’s why we’re dedicated to hiring and developing the most talented and diverse team- which includes individuals with different backgrounds, abilities, identities and experiences. If you require any reasonable adjustments throughout your application process, please speak to your Talent Partner or contact the team ontalent@l1.com, and we\’ll do all we can to support you.
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Digital PR Lead employer: Legend
Contact Detail:
Legend Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital PR Lead
✨Tip Number 1
Familiarise yourself with the iGaming and sports betting industries, as well as the latest trends in digital PR. This knowledge will help you speak confidently about relevant topics during your interviews and demonstrate your passion for the field.
✨Tip Number 2
Network with professionals in the digital PR space, especially those who have experience in the iGaming or sports sectors. Attend industry events or join online forums to build connections that could lead to valuable insights or referrals.
✨Tip Number 3
Prepare to discuss specific campaigns you've led or contributed to that resulted in high-authority backlinks. Be ready to share metrics and outcomes to showcase your impact and strategic thinking.
✨Tip Number 4
Research Legend's current digital PR strategies and recent campaigns. Understanding their approach will allow you to tailor your ideas and show how you can contribute to their goals during the interview process.
We think you need these skills to ace Digital PR Lead
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in Digital PR, especially any work related to iGaming, sports, or entertainment. Use keywords from the job description to demonstrate your fit for the role.
Craft a Compelling Cover Letter: In your cover letter, showcase your strategic thinking and creativity. Discuss specific campaigns you've led that resulted in high-quality media coverage and backlinks, and explain how these experiences align with Legend's goals.
Showcase Your Writing Skills: Since excellent writing and storytelling are crucial for this role, include samples of your best work. This could be articles, press releases, or campaign summaries that highlight your ability to craft compelling narratives.
Prepare for the Interview Process: Familiarise yourself with Legend's brand and recent campaigns. Be ready to discuss how you would approach the role, including your ideas for innovative campaigns and how you would measure their success.
How to prepare for a job interview at Legend
✨Showcase Your Digital PR Experience
Be prepared to discuss your previous successes in Digital PR, especially any high-quality coverage and backlinks you've secured. Highlight specific campaigns you've led, particularly in the iGaming or sports sectors, as this will resonate well with the interviewers.
✨Demonstrate Strategic Thinking
Think about how you can align your campaign ideas with broader brand and SEO goals. During the interview, share examples of how you've shaped creative and newsworthy campaigns that have driven results, showcasing your strategic mindset.
✨Craft Compelling Narratives
Prepare to discuss your writing and storytelling skills. Bring examples of narratives you've crafted that effectively engaged media outlets. This will demonstrate your ability to uncover media-friendly angles from data and trends, which is crucial for the role.
✨Build Relationships with Media Contacts
Talk about your experience in building and nurturing relationships with journalists. Share strategies you've used to maintain these connections, as this will be key to generating repeat coverage and long-term link-building opportunities for the company.
