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For Companies At a Glance
- Tasks: Lead innovative Digital PR campaigns and drive impactful media coverage.
- Company: Join Legend, a dynamic team revolutionising iGaming and sports betting.
- Benefits: Flexible work-life balance, competitive salary, and annual bonuses.
- Why this job: Make your mark in a fast-paced environment with creative freedom.
- Qualifications: Experience in Digital PR, strong storytelling skills, and media-savvy communication.
- Other info: Collaborate with smart colleagues and enjoy exciting global events.
The predicted salary is between 36000 - 60000 £ per year.
About Legend
We’re Legend. The team quietly building #1 products that make noise in the most competitive comparison markets in the world. iGaming. Sports Betting. Personal Finance.
We exist to build better experiences. From amplified career paths to supercharged online journeys — for our people and our users, we deliver magic rooted in method. With over 500 Legends and counting, we’re helping companies turbocharge their brand growth in over 18 countries worldwide. If you’re looking for a company with momentum and the opportunity to progress at pace, Legend has it. Unlock the Legend in you.
The Role
Legend is hiring a Digital PR Lead, reporting directly to our Digital PR Manager. We’re looking for a strategic and creative Digital PR Lead to take ownership of campaigns for one of our most exciting flagship brands. Joining a newly formed team, you’ll play a central role in shaping the Digital PR direction from the ground up — setting the creative vision, leading campaign strategy, and delivering high-authority backlinks that drive real results. While this is a new team, you’ll be supported by the tools, expertise, and infrastructure of our well-established Digital PR function. This role offers true autonomy, high creative control, and the opportunity to experiment with bold ideas that land impactful coverage. You’ll work closely with SEO, content, and brand teams to ensure your campaigns align with wider growth goals — while pushing the boundaries of what great looks like in Digital PR. We’re looking for someone who’s commercially minded, innovative, and confident leading end-to-end campaigns, from proactive storytelling to expert commentary and newsjacking. If you’re excited to make your mark and drive standout work in a competitive space, we’d love to hear from you. In this role, we value diverse perspectives and encourage you to apply even if you don’t meet every qualification listed.
Your Impact
- Deliver high-authority backlinks from top-tier media through innovative, search-informed campaigns that support organic visibility and help the brand outperform competitors.
- Contribute to the creative and strategic direction of a newly formed Digital PR sub-team by helping to refine campaign ideation, execution processes, and best practices.
- Drive consistent, high-impact media coverage that positions the brand as a trusted, authoritative voice in its category — boosting relevance, visibility, and trust.
- Build and nurture relationships with key media contacts across the US and Canada to generate repeat coverage and long-term link-building opportunities.
- Work closely with SEO, content, and marketing stakeholders to align campaign activity with keyword targets, user needs, and broader brand and business goals.
- Support the development of repeatable, scalable campaign strategies by building on early success and helping to identify patterns, learnings, and areas for optimisation.
What You\’ll Bring
- Proven Digital PR Experience: Demonstrated success in delivering high-quality coverage and backlinks across US and Canadian media. Experience in iGaming, sports, or entertainment sectors is a strong plus.
- Strategic Campaign Thinking: Ability to shape campaign ideas that are not only creative and newsworthy but also aligned with broader brand, SEO, and commercial goals.
- Excellent Writing & Storytelling: Skilled at crafting compelling narratives and uncovering media-friendly angles from data, trends, and expert perspectives.
- Confident, Media-Savvy Communicator: Comfortable pitching to top-tier journalists, delivering expert commentary, and building lasting media relationships.
- Insight-Driven Approach: Able to analyse performance data and media trends to inform campaign development, optimisation, and outreach strategy.
- Self-Sufficient but Collaborative: Highly proactive, able to lead campaign delivery independently, while contributing positively to a fast-paced, cross-functional team.
The Interview Process
- 1st: Initial Chat with Talent Partner (30 mins via Zoom)
- 2nd: Interview with our team, Head of Digital PR and Digital PR Manager (1 hour video via Zoom)
- 3rd: Take home task – you will be given 5 days to complete the task before returning it back to us to review
- 4th: Final interview with our team, General Manager – Marketing and Head of Digital PR OR Digital PR Manager (1 hour video via Zoom)
Why Legend?
- Super smart colleagues to work alongside and learn from.
- Engaging development opportunities at all levels.
- Tailored flexibility for your work-life balance.
- Annual discretionary bonus to reward your efforts.
- Paid annual leave PLUS a well-deserved break to recharge your batteries during the festive season. Our offices are closed between Christmas and New Year’s, allowing you to enjoy downtime without dipping into your annual allowance.
- Long term incentive plan so we can all share in the growth and success of Legend.
- Exciting global Legend events, where we unite in person to ignite our shared passion and unveil the exciting strategies for the year ahead.
Legend is an Equal Opportunity Employer. We’re dedicated to hiring and developing a diverse team. If you require any reasonable adjustments throughout your application process, please speak to your Talent Partner or contact the team at talent@l1.com, and we’ll do all we can to support you.
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Digital PR Lead employer: Legend
Contact Detail:
Legend Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital PR Lead
✨Tip Number 1
Get your networking game on! Connect with industry professionals on LinkedIn and engage with their content. This can lead to valuable referrals and insider info about job openings.
✨Tip Number 2
Prepare for those interviews like a pro! Research the company, understand their values, and think of examples that showcase your skills. We want you to shine when it’s your turn to talk!
✨Tip Number 3
Don’t be shy about following up after interviews. A quick thank-you email can keep you top of mind and show your enthusiasm for the role. Plus, it’s just good manners!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive and engaged with our brand.
We think you need these skills to ace Digital PR Lead
Some tips for your application 🫡
Show Your Creative Side: When you're crafting your application, let your creativity shine! We want to see how you can think outside the box and come up with innovative ideas that align with our brand. Don't be afraid to showcase your unique storytelling skills!
Tailor Your Application: Make sure to tailor your application specifically for the Digital PR Lead role. Highlight your relevant experience in delivering high-quality media coverage and backlinks, especially in sectors like iGaming or sports. We love seeing how your background fits with what we're looking for!
Be Data-Driven: We appreciate candidates who can back up their creative ideas with data. In your application, mention any insights you've gained from previous campaigns and how you've used them to drive results. Show us that you can blend creativity with an analytical approach!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of your application and ensures you don’t miss out on any important updates. Plus, it’s super easy to do!
How to prepare for a job interview at Legend
✨Know Your Stuff
Before the interview, dive deep into Legend's brand and its flagship products. Understand their market position in iGaming, sports betting, and personal finance. This knowledge will help you tailor your responses and show that you're genuinely interested in the role.
✨Showcase Your Creativity
As a Digital PR Lead, creativity is key. Prepare examples of past campaigns you've led, focusing on innovative strategies and successful outcomes. Be ready to discuss how you can bring fresh ideas to Legend's Digital PR direction.
✨Build Connections
Highlight your experience in building relationships with media contacts. Share specific instances where you've successfully pitched stories or secured coverage. This will demonstrate your media-savvy communication skills and ability to drive impactful results.
✨Be Data-Driven
Prepare to discuss how you've used performance data to inform your campaign strategies. Show that you can analyse trends and adapt your approach based on insights. This insight-driven mindset aligns perfectly with Legend's goals for high-impact media coverage.
