At a Glance
- Tasks: Lead growth and performance marketing for a rapidly scaling eCommerce brand.
- Company: Join Legend London, a founder-led menswear essentials brand focused on profitable growth.
- Benefits: Performance bonuses, equity potential, and direct access to the Founder.
- Other info: Be part of a performance-driven culture with high standards and excellent career opportunities.
- Why this job: Make a significant impact by driving revenue growth and creative marketing strategies.
- Qualifications: Experience in scaling DTC eCommerce brands and managing substantial paid media budgets.
The predicted salary is between 72000 - 108000 £ per year.
Legend London is in a rapid scale phase. Our priority is simple: highly profitable growth. This role exists for one reason: Maximise contribution profit while the business triples in revenue. We specialise in menswear essentials, selling across the UK, US and international markets through a performance-led DTC model. We are founder-led, commercially disciplined, and obsessed with unit economics, not vanity metrics.
We are hiring a commercially elite Head of Growth & Performance Marketing to own revenue scaling, paid media performance and the creative testing engine. This is not a brand-only role. This is a commercial leadership position with full accountability for revenue efficiency and scaling.
The Role
You will own the entire paid acquisition engine across Meta, TikTok and Google. Your mission: Scale revenue aggressively while improving CAC efficiency, LTV and contribution profit. You will build and lead a high-output creative system capable of sustaining £10K–£50K+ per day per market. You will report directly to the Founder.
Core Responsibilities
- Own paid media budget allocation across all markets
- Improve blended CAC and MER
- Increase contribution profit by SKU and country
- Improve 60-day and 90-day LTV
- Manage payback periods and capital efficiency
- Identify scaling constraints before they become problems
Performance Strategy
- Full ownership of Meta, TikTok and Google strategy
- Structure campaigns for aggressive, controlled scale
- Lead weekly revenue and efficiency reviews
- Drive data-led decision making across performance channels
Creative Testing Engine
- Build and systemise a 20–30+ new ads per week framework
- Develop angles, hooks and offer psychology
- Rapidly scale winners
- Partner closely with creative strategists and editors
- Creative is the primary growth lever. You must understand this deeply.
Lead and develop internal performance team. Set performance standards and clear KPIs. Build a culture of accountability and output. Improve reporting, dashboards and forecasting.
What We're Looking For
You must have:
- Experience scaling a DTC eCommerce brand (£10M–£80M+ range)
- Managed meaningful paid media budgets (min. £1M+ per month)
- Deep Meta expertise with creative-led scaling mindset
- Proven record of scaling revenue while protecting margin
- High ownership mentality and bias toward execution
You understand that revenue without contribution profit is useless.
This Role IS For Someone Who Is:
- Commercially ruthless
- Unit Economics and CAC-LTV Obsession
- Hands-on in ad accounts
- Systems-driven
- Obsessed with creative output
- Motivated by scaling something significant
KPIs
- Revenue Growth
- Blended CAC
- MER
- Contribution Profit
- Customer LTV growth
Compensation
Performance bonus tied to revenue growth and contribution profit. Equity potential for exceptional performance and long-term impact.
Why Join Legend
- Direct access to Founder
- Real ownership of the growth engine
- Opportunity to scale towards £100M+ revenue
- Performance-driven culture with high standards
Head of Growth & Performance Marketing (eCommerce) in London employer: LEGEND LONDON
Legend London is an exceptional employer, offering a dynamic and performance-driven culture that prioritises profitable growth and innovation. As the Head of Growth & Performance Marketing, you will have direct access to the Founder and real ownership of the growth engine, with opportunities for significant personal and professional development as the company scales towards £100M+ in revenue. Join us to be part of a commercially elite team that values accountability, creativity, and impactful results in the fast-paced world of eCommerce.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Growth & Performance Marketing (eCommerce) in London
✨Tip Number 1
Network like a pro! Reach out to people in the eCommerce space, especially those who have experience with DTC brands. Use LinkedIn to connect and engage with industry leaders; you never know who might have a lead on your dream job!
✨Tip Number 2
Show off your skills! Create a portfolio or case studies that highlight your achievements in scaling revenue and optimising CAC. This will give potential employers a clear picture of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by diving deep into the company’s performance metrics and growth strategies. Be ready to discuss how you can improve their CAC and LTV based on your past experiences. This shows you’re not just interested in the role, but also invested in their success.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining the team at Legend London.
We think you need these skills to ace Head of Growth & Performance Marketing (eCommerce) in London
Some tips for your application 🫡
Show Your Commercial Savvy:When writing your application, make sure to highlight your experience with scaling DTC eCommerce brands. We want to see how you've maximised contribution profit and improved CAC efficiency in your previous roles.
Be Data-Driven:We love numbers! Use your application to showcase your ability to drive data-led decision making. Mention specific metrics you've improved, like blended CAC or LTV, to demonstrate your impact.
Creative Mindset Matters:Since creative is a primary growth lever for us, don’t shy away from discussing your approach to creative testing and ad performance. Share examples of how you've developed successful campaigns that scaled revenue.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to see your application and get to know you better. Plus, it shows you're serious about joining our team!
How to prepare for a job interview at LEGEND LONDON
✨Know Your Numbers
Before the interview, brush up on key metrics like CAC, LTV, and contribution profit. Be ready to discuss how you've improved these in past roles, as this position is all about maximising revenue efficiency.
✨Showcase Your Creative Mindset
Prepare examples of successful ad campaigns you've led, especially those that involved creative testing. Highlight your understanding of how creative can drive growth, as this role requires a deep obsession with creative output.
✨Demonstrate Commercial Acumen
Be prepared to discuss your experience scaling DTC eCommerce brands. Share specific strategies you've implemented to drive revenue while maintaining margins, showing that you understand the balance between growth and profitability.
✨Ask Insightful Questions
Come with questions that show your interest in the company's growth strategy. Inquire about their current challenges in scaling or how they measure success in their performance marketing efforts. This will demonstrate your proactive mindset and genuine interest in the role.
