At a Glance
- Tasks: Lead growth and performance marketing for a rapidly scaling eCommerce brand.
- Company: Join Legend London, a founder-led menswear essentials brand focused on profitable growth.
- Benefits: Performance bonuses, equity potential, and direct access to the Founder.
- Other info: Opportunity to shape the future of a high-growth company with a performance-driven culture.
- Why this job: Make a significant impact by driving revenue and efficiency in a dynamic environment.
- Qualifications: Experience in scaling DTC brands and managing substantial paid media budgets.
The predicted salary is between 72000 - 108000 £ per year.
Legend London is in a rapid scale phase. Our priority is simple: highly profitable growth. This role exists for one reason: Maximise contribution profit while the business triples in revenue. We specialise in menswear essentials, selling across the UK, US and international markets through a performance-led DTC model. We are founder-led, commercially disciplined, and obsessed with unit economics, not vanity metrics.
You will own the entire paid acquisition engine across Meta, TikTok and Google. Your mission: Scale revenue aggressively while improving CAC efficiency, LTV and contribution profit. You will build and lead a high-output creative system capable of sustaining £10K–£50K+ per day per market.
Core Responsibilities- Own paid media budget allocation across all markets
- Improve blended CAC and MER
- Increase contribution profit by SKU and country
- Improve 60-day and 90-day LTV
- Manage payback periods and capital efficiency
- Identify scaling constraints before they become problems
- Full ownership of Meta, TikTok and Google strategy
- Structure campaigns for aggressive, controlled scale
- Lead weekly revenue and efficiency reviews
- Drive data-led decision making across performance channels
- Build and systemise a 20–30+ new ads per week framework
- Develop angles, hooks and offer psychology
- Rapidly scale winners
- Partner closely with creative strategists and editors
Creative is the primary growth lever. You must understand this deeply. Lead and develop internal performance team. Set performance standards and clear KPIs. Build a culture of accountability and output. Improve reporting, dashboards and forecasting.
What We’re Looking ForYou must have:
- Experience scaling a DTC eCommerce brand (£10M–£80M+ range)
- Managed meaningful paid media budgets (min. £1M+ per month)
- Deep Meta expertise with creative-led scaling mindset
- Proven record of scaling revenue while protecting margin
- High ownership mentality and bias toward execution
You understand that revenue without contribution profit is useless.
This Role IS For Someone Who Is:- Commercially ruthless
- Unit Economics and CAC-LTV Obsession
- Hands-on in ad accounts
- Systems-driven
- Obsessed with creative output
- Motivated by scaling something significant
- Revenue Growth
- Blended CAC
- MER
- Contribution Profit
- Customer LTV growth
Performance bonus tied to revenue growth and contribution profit. Equity potential for exceptional performance and long-term impact.
Why Join Legend- Direct access to Founder
- Real ownership of the growth engine
- Opportunity to scale towards £100M+ revenue
- Performance-driven culture with high standards
Head of Growth & Performance Marketing (eCommerce) employer: LEGEND LONDON
Legend London is an exceptional employer for those seeking to make a significant impact in the eCommerce sector. With a performance-driven culture that prioritises accountability and high standards, employees are empowered to take ownership of their roles while working directly with the Founder. The company offers competitive compensation, including performance bonuses and equity potential, alongside ample opportunities for professional growth as it scales towards £100M+ in revenue.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Growth & Performance Marketing (eCommerce)
✨Tip Number 1
Network like a pro! Reach out to industry contacts on LinkedIn or attend relevant events. We all know that sometimes it’s not just what you know, but who you know that can help you land that dream role.
✨Tip Number 2
Prepare for interviews by researching the company inside out. Understand their growth strategies and be ready to discuss how your experience aligns with their goals. We want to see that you’re genuinely interested in helping them scale!
✨Tip Number 3
Showcase your results! When discussing your past experiences, focus on metrics and outcomes. We love numbers, so highlight how you’ve improved CAC, LTV, or revenue in previous roles to demonstrate your impact.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we’re always on the lookout for candidates who are proactive and eager to join our team.
We think you need these skills to ace Head of Growth & Performance Marketing (eCommerce)
Some tips for your application 🫡
Show Your Numbers:When you're writing your application, make sure to highlight your achievements with specific numbers. We love seeing how you've scaled revenue or improved metrics in previous roles. It shows us you know your stuff and can deliver results!
Be Direct and Clear:We appreciate straightforward communication. Keep your application concise and to the point. Use bullet points if it helps convey your experience better. Remember, we’re looking for someone who can cut through the fluff and get straight to the important bits.
Tailor Your Application:Make sure to customise your application for this role. Highlight your experience with DTC eCommerce and paid media specifically. We want to see how your background aligns with our goals of aggressive scaling and contribution profit.
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, it shows you’re serious about joining our team at Legend London.
How to prepare for a job interview at LEGEND LONDON
✨Know Your Numbers
Before the interview, brush up on key metrics like CAC, LTV, and contribution profit. Be ready to discuss how you've improved these in past roles. This shows you understand the commercial side of growth and can speak their language.
✨Showcase Your Creative Mindset
Prepare examples of successful ad campaigns you've led, especially those that involved creative testing. Highlight how you scaled revenue through innovative strategies. This role is all about creativity, so let your ideas shine!
✨Demonstrate Leadership Skills
Think about times when you've built or led a team. Be ready to discuss how you set performance standards and fostered a culture of accountability. They want someone who can lead a high-output team, so show them you can do just that.
✨Be Data-Driven
Come equipped with insights from your previous roles. Discuss how you've used data to drive decisions and improve performance. This will resonate well, as they value a data-led approach to scaling revenue.
