Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead a dynamic off-page SEO team and develop innovative link-building strategies.
- Company: Join Legend, a fast-growing company revolutionising iGaming and personal finance across 18 countries.
- Benefits: Enjoy flexible work-life balance, annual bonuses, and extra time off during the festive season.
- Why this job: Make a real impact in a high-growth environment with opportunities for personal and professional development.
- Qualifications: Experience in managing SEO teams and executing effective link-building strategies is essential.
- Other info: Diverse perspectives are valued; apply even if you don’t meet every qualification.
The predicted salary is between 43200 - 72000 £ per year.
We’re Legend. The team quietly building #1 products that make noise in the most competitive comparison markets in the world: iGaming, Sports Betting, and Personal Finance. We exist to build better experiences. From amplified career paths to supercharged online journeys — for our people and our users, we deliver magic rooted in method. With over 500 Legends and counting, we’re helping companies turbocharge their brand growth in over 18 countries worldwide. If you’re looking for a company with momentum and the opportunity to progress at pace, Legend has it. Unlock the Legend in you.
The Role
Legend is hiring a Senior Off-Page SEO Manager, reporting directly to our Global Head of Growth. Are you ready to build something big from the ground up? We’re looking for a link-building expert to grow a team and implement paid and other strategic off-page initiatives that will supercharge our SEO efforts and drive commercial success across our iGaming brands. With huge untapped potential—this is an area we haven’t explored yet—you’ll have the chance to deliver quick wins while developing a scalable, long-term strategy to boost rankings, authority, and traffic in competitive markets. And the scope? Massive. We’re expanding fast, with multiple site launches planned across dozens of languages and regulated iGaming markets worldwide. If you thrive in a fast-paced, high-growth environment and want to make a real impact in the iGaming space, we’d love to hear from you!
Your Impact:
- Lead and grow a high-performing off-page SEO team – Hire, mentor, and develop team members, fostering a culture of collaboration and continuous improvement.
- Develop and execute a scalable link-building strategy – Create and implement innovative paid and organic link-building initiatives that drive authority, rankings, and traffic.
- Establish and expand strategic partnerships – Identify and build relationships with key industry partners, publishers, and content creators to enhance outreach efforts.
- Act as a liaison between the team and pillars – Maintain clear communication, ensuring transparency, alignment, and collaboration across SEO, content, and commercial teams.
- Manage reporting and budgeting processes – Track performance, optimise spending, and provide data-driven insights to refine strategies and maximise ROI.
What You’ll Bring:
- Management & Leadership – Experience leading and managing an SEO team, with a track record of mentoring and developing talent.
- Strong Off-Page SEO Expertise – Deep understanding of link-building strategies, website evaluation, key link quality criteria, and competitor backlink analysis.
- Negotiation & Relationship Building – Skilled in collaborating with cross-functional teams and external partners to secure the best value and ROI on link-building investments.
- Team Growth & Development – Hands-on experience hiring, training, and supporting a successful link-building team.
- Cold Outreach & Paid Link Building – Experience executing effective outreach campaigns and working with paid link providers to secure high-value placements.
- Strategic Mindset – A proven ability to develop and implement link-building strategies that drive measurable SEO and commercial growth.
The Interview Process:
- 1st: Initial Chat with Talent Partner (30 mins via Zoom)
- 2nd: Interview with our team, Senior SEO and Off-Page SEO team member (1 hour video via Zoom)
- 3rd: Interview with our People Partner (1 hour video via Zoom)
- 4th: Take home task - you will be given 5 days to complete the task and present it back to the team, Global Head of Growth and Senior SEO (1 hour video via Zoom)
Why Legend:
- Super smart colleagues to work alongside and learn from.
- Tailored flexibility for your work-life balance.
- Annual discretionary bonus to reward your efforts.
- Paid annual leave PLUS a well-deserved break to recharge your batteries during the festive season! Our offices are closed between Christmas and New Year’s, allowing you to enjoy downtime without dipping into your annual allowance.
- Long term incentive plan so we can all share in the growth and success of Legend.
- Exciting global Legend events, where we unite in person to ignite our shared passion and unveil the exciting strategies for the year ahead!
Unlock your full potential by joining the Legend team. To support you on this journey, we provide an extensive array of benefits and perks, as outlined in our global offerings above. For country specific benefits please reach out to your talent partner.
Legend is an Equal Opportunity Employer, but that’s just the start. We believe different perspectives help us grow and achieve more. That’s why we’re dedicated to hiring and developing the most talented and diverse team - which includes individuals with different backgrounds, abilities, identities and experiences. If you require any reasonable adjustments throughout your application process, please speak to your Talent Partner or contact the team on talent@l1.com, and we’ll do all we can to support you.
Contact Detail:
Legend Corp Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Off-Page SEO Manager
✨Tip Number 1
Familiarise yourself with the latest trends in off-page SEO, especially in the iGaming and sports betting sectors. This knowledge will not only help you during interviews but also demonstrate your passion for the industry.
✨Tip Number 2
Network with professionals in the SEO field, particularly those who have experience in link-building. Engaging with industry experts can provide valuable insights and potentially lead to referrals.
✨Tip Number 3
Prepare to discuss specific strategies you've implemented in previous roles that resulted in measurable SEO success. Be ready to share case studies or examples that highlight your expertise in link-building.
✨Tip Number 4
Research Legend's current SEO efforts and identify areas where you believe you could make an impact. Presenting these ideas during your interview can showcase your proactive approach and strategic mindset.
We think you need these skills to ace Senior Off-Page SEO Manager
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and expectations of the Senior Off-Page SEO Manager position. Tailor your application to highlight your relevant experience in link-building and team management.
Craft a Compelling CV: Your CV should clearly showcase your off-page SEO expertise, including specific achievements in link-building strategies and team leadership. Use metrics to demonstrate your impact, such as increases in traffic or rankings.
Write a Tailored Cover Letter: In your cover letter, express your passion for the iGaming industry and how your skills align with Legend's goals. Mention any innovative strategies you've implemented in the past and how you can contribute to their growth.
Prepare for Interviews: Anticipate questions related to your experience in managing SEO teams and executing successful link-building campaigns. Be ready to discuss your strategic mindset and how you approach relationship building with partners.
How to prepare for a job interview at Legend Corp
✨Showcase Your Link-Building Expertise
Be prepared to discuss your previous link-building strategies in detail. Highlight specific campaigns you've led, the results achieved, and how they contributed to overall SEO success. This will demonstrate your deep understanding of off-page SEO.
✨Demonstrate Leadership Skills
Since this role involves leading a team, be ready to share examples of how you've successfully managed and developed talent in the past. Discuss your approach to mentoring and fostering a collaborative team culture.
✨Prepare for Strategic Discussions
Understand the competitive landscape of iGaming and be ready to propose innovative link-building strategies that could work for Legend. Show that you can think strategically about how to drive authority and traffic in this niche market.
✨Emphasise Relationship Building
Highlight your experience in establishing partnerships with industry players. Be prepared to discuss how you've successfully negotiated deals or collaborations that enhanced outreach efforts and secured high-value placements.
