Paid Social Specialist

Paid Social Specialist

London Full-Time 28800 - 42000 ÂŁ / year (est.) No home office possible
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At a Glance

  • Tasks: Drive high-impact social media campaigns across platforms like Facebook and Instagram.
  • Company: Join Legend, a dynamic team revolutionising iGaming and personal finance with innovative products.
  • Benefits: Enjoy flexible work-life balance, annual bonuses, and extra time off during the festive season.
  • Why this job: Be part of a creative team that values diverse perspectives and fosters professional growth.
  • Qualifications: Strong understanding of social media tracking; experience in paid advertising is a plus.
  • Other info: We encourage applications from all backgrounds, even if you don’t meet every qualification.

The predicted salary is between 28800 - 42000 ÂŁ per year.

We’re Legend. The team quietly building #1 products that make noise in the most competitive comparison markets in the world. iGaming. Sports Betting. Personal Finance.

We exist to build better experiences. From amplified career paths to supercharged online journeys — for our people and our users, we deliver magic rooted in method. With over 500 Legends and counting, we’re helping companies turbocharge their brand growth in over 18 countries worldwide.

If you’re looking for a company with momentum and the opportunity to progress at pace, Legend has it.

Unlock the Legend in you.

The Role

Legend is hiring a Paid Social Specialist to join our growing team, reporting directly to our Senior Programmatic Manager.

In this role, you’ll lead on impactful paid social campaigns across Facebook, Instagram, X (Twitter), Reddit, and emerging platforms—playing a key part in how our brand connects with new audiences and drives measurable results.

You’ll own paid social performance end-to-end, combining creative thinking, platform knowledge, and a test-and-learn mindset to grow the channel. From planning and activation to optimisation and reporting, you’ll run campaigns with a strong focus on measurable outcomes—acquiring high-value users, improving ROI, and scaling what works. If you\’re commercially minded and excited by data-driven growth, we’d love to hear from you.

You’ll work closely with platform reps, especially Meta, and Reddit to identify emerging features, negotiate support, and push for channel-level growth opportunities.

In this role, we value diverse perspectives and encourage you to apply even if you don\’t meet every qualification listed.

Your Impact:

  • Optimising paid social campaigns to maximise ROI, attract high-value users, and fuel business growth
  • Using data-driven insights to identify new market opportunities and launch targeted campaigns across global regions
  • Acting as the paid social subject-matter expert—bringing fresh ideas, testing new approaches, and pushing performance forward
  • Collaborating with Product Managers and the wider Paid Marketing team to deliver seamless, high-impact campaigns that align with our broader strategy
  • Partner with Creative and Product teams to suggest content formats, iterate on messaging, and improve creative performance
  • Present monthly performance insights and recommendations to key stakeholders across Paid and Brand teams

What You\’ll Bring:

  • Hands-on experience managing and optimising Paid Social campaigns across platforms like Meta, X (Twitter), and Reddit—ideally within iGaming (Casino and Sports), but not essential
  • Strong understanding of tracking methodologies and performance measurement across major social platforms
  • A data-savvy mindset with confident Excel skills (e.g. pivot tables, formulas, and advanced filtering)
  • Comfortable taking initiative and working autonomously; you’re someone who doesn’t just execute, but proactively improves the way things are done
  • Detail-oriented with a strong sense of ownership, always looking for ways to improve performance and efficiency
  • Experience managing relationships with platform reps (e.g. Meta, Reddit)

The Interview Process:

  • 1st: Initial Chat with Talent Partner (30 mins via Zoom)
  • 2nd: Interview with our team, Interviewer, Hiring Manager and Programmatic Manager (1 hour video via Zoom)
  • 3rd: Take home task – you will be given 3-5 days to complete the task and return it back to us for review
  • 4th: Final interview with our team, Interviewer Head of Paid Marketing (1 hour video via Zoom)

Why Legend?

  • Super smart colleagues to work alongside and learn from.
  • Tailored flexibility for your work-life balance.
  • Annual discretionary bonus to reward your efforts.
  • Paid annual leave PLUS a well-deserved break to recharge your batteries during the festive season! Our offices are closed between Christmas and New Year\’s, allowing you to enjoy downtime without dipping into your annual allowance.
  • Long term incentive plan so we can all share in the growth and success of Legend.
  • Exciting global Legend events, where we unite in person to ignite our shared passion and unveil the exciting strategies for the year ahead!

Unlock your full potential by joining the Legend team. To support you on this journey, we provide an extensive array of benefits and perks, as outlined in our global offerings above. For country specific benefits please reach out to your talent partner.

Legend is an Equal Opportunity Employer, but that’s just the start. We believe different perspectives help us grow and achieve more. That’s why we’re dedicated to hiring and developing the most talented and diverse team- which includes individuals with different backgrounds, abilities, identities and experiences. If you require any reasonable adjustments throughout your application process, please speak to your Talent Partner or contact the team , and we\’ll do all we can to support you.

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Paid Social Specialist employer: Legend Corp

At Legend, we pride ourselves on being an exceptional employer, offering a vibrant work culture that fosters creativity and innovation. With tailored flexibility for work-life balance, competitive benefits including an annual discretionary bonus, and opportunities for professional growth, our team of over 500 Legends thrives in a supportive environment that values diverse perspectives. Join us in a dynamic location where you can unlock your full potential and contribute to our mission of building better experiences in the iGaming and sports betting industries.
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Contact Detail:

Legend Corp Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Paid Social Specialist

✨Tip Number 1

Familiarise yourself with the latest trends in paid social advertising. Follow industry leaders on platforms like LinkedIn and Twitter to stay updated on innovative strategies and tools that can enhance your campaigns.

✨Tip Number 2

Prepare to discuss specific examples of successful campaigns you've managed. Highlight your ability to optimise ads for different platforms, as this will demonstrate your hands-on experience and strategic thinking.

✨Tip Number 3

Research Legend's current marketing strategies and campaigns. Understanding their brand voice and target audience will allow you to tailor your insights and suggestions during the interview process.

✨Tip Number 4

Practice articulating your problem-solving approach. Be ready to share how you've tackled challenges in past campaigns, as this will showcase your proactive mindset and ability to work independently.

We think you need these skills to ace Paid Social Specialist

Paid Social Advertising
Campaign Management
Data Analysis
Tracking and Attribution Methods
Creativity
Attention to Detail
Proactive Problem-Solving
Market Research
ROI Maximisation
Collaboration with Cross-Functional Teams
Experience with Facebook Ads Manager
Knowledge of Instagram Advertising
Understanding of Reddit Advertising
Adaptability to New Platforms

Some tips for your application 🫡

Understand the Role: Before applying, make sure you fully understand the responsibilities of a Paid Social Specialist. Familiarise yourself with the platforms mentioned in the job description, such as Facebook, Instagram, and Reddit, and think about how your experience aligns with their needs.

Tailor Your CV: Customise your CV to highlight relevant experience in paid social campaigns. Emphasise your understanding of tracking and attribution methods, as well as any previous successes in optimising campaigns for profitability.

Craft a Compelling Cover Letter: Write a cover letter that showcases your creativity and innovation in digital marketing. Mention specific examples of past campaigns you've managed and the measurable results achieved, demonstrating your ability to drive business growth.

Prepare for the Interview Process: Familiarise yourself with the interview process outlined in the job description. Prepare for each stage by thinking about potential questions and how you can demonstrate your expertise in paid social strategies during the interviews.

How to prepare for a job interview at Legend Corp

✨Showcase Your Creativity

As a Paid Social Specialist, creativity is key. Prepare examples of past campaigns where you implemented innovative strategies that led to measurable results. Be ready to discuss how you can bring fresh ideas to Legend's campaigns.

✨Understand the Platforms

Familiarise yourself with the nuances of platforms like Facebook, Instagram, and Reddit. Be prepared to discuss tracking and attribution methods specific to these channels, as well as how you would optimise campaigns for each platform.

✨Demonstrate Data-Driven Decision Making

Highlight your ability to use user data insights to drive campaign decisions. Prepare to discuss how you've identified new market opportunities in the past and how you would apply this knowledge at Legend.

✨Prepare for Collaborative Discussions

Since you'll be working closely with Product Managers and other teams, think about how you can foster collaboration. Be ready to share examples of how you've successfully worked in a team environment to execute high-impact campaigns.

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