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- Tasks: Drive link-building strategies and manage SEO campaigns for the DACH markets.
- Company: Join Legend, a dynamic team revolutionising iGaming, Sports Betting, and Personal Finance across 18 countries.
- Benefits: Enjoy flexible work-life balance, annual bonuses, and extra time off during the festive season.
- Why this job: Make a real impact in a collaborative environment while developing your SEO skills with industry experts.
- Qualifications: Fluent in German and English, with proven SEO experience and strong communication skills.
- Other info: Diverse perspectives are valued; apply even if you don’t meet every qualification.
The predicted salary is between 36000 - 60000 £ per year.
We’re Legend. The team quietly building #1 products that make noise in the most competitive comparison markets in the world. iGaming. Sports Betting. Personal Finance.
We exist to build better experiences. From amplified career paths to supercharged online journeys — for our people and our users, we deliver magic rooted in method. With over 500 Legends and counting, we’re helping companies turbocharge their brand growth in over 18 countries worldwide.
If you’re looking for a company with momentum and the opportunity to progress at pace, Legend has it.
Unlock the Legend in you.
The Role
Legend is hiring an Off-Page SEO Specialist, reporting directly to our Senior Off-page SEO Manager.
The Off-Page SEO Specialist will strengthen our link-building efforts across the DACH markets. You’ll play a key role in shaping off-page strategy, identifying high-impact backlink opportunities, and contributing to special SEO initiatives. This is a hands on role where you will take ownership of specific targets for our DACH markets, and own the link acquisition from end-to-end. You’ll lead competitor and market analysis, work with freelancers and agencies to plan, review, and publish authoritative German-language content, and track the live links.
You’ll be joining a high-performing, collaborative SEO team where your local expertise and ideas will make a real impact from day one.
In this role, we value diverse perspectives and encourage you to apply even if you don\’t meet every qualification listed. Ready to make an impact? Join us!
Your Impact:
- Own the full lifecycle of your link acquisition targets, from identifying and evaluating domains to planning and executing campaigns to monitoring live results.
- Actively contribute to the development of off-page strategy, conduct in-depth competitor research, and identify opportunities to improve internal processes and workflows.
- Collaborate closely with the on-page SEO team to support their needs, offer insights, and ensure strategic alignment.
- Plan topically relevant stories and coordinate with content freelancers and agencies to ensure timely delivery. Review and assess content in German and English.
- Take ownership of special projects, driving them from planning to execution with cross-functional team involvement.
- Develop and maintain strong relationships with agencies, publishers, and other external partners, and leverage these relationships to negotiate better deals.
What You\’ll Bring:
- Proven track record of delivering successful off-page SEO campaigns
- Excellent written and verbal communication skills in German (Native) and English.
- A strong understanding of content quality, topical relevance, and EEAT principles and how they relate to off-page signals.
- Experience coordinating with content freelancers and agencies, creating content briefs/pitches, and proofreading.
- Expert knowledge of SEO strategy, backlink analysis, competitor analysis, and audits.
- Ability to work under pressure and strict deadlines.
The Interview Process:
- 1st: Initial Chat with Talent Partner (30 minute video interview via Zoom)
- 2nd: Interview with Senior Off-page SEO Manager and Off-page SEO Specialist (1 hour video via Zoom)
- 3rd: Take home task and presentation – you will be given 3-5 days to complete the task before presenting it back to our Senior Off-page SEO Manager and General Manager of Marketing (1 hour video via Zoom)
Why Legend?
- Super smart colleagues to work alongside and learn from.
- Tailored flexibility for your work-life balance.
- Annual discretionary bonus to reward your efforts.
- Paid annual leave PLUS a well-deserved break to recharge your batteries during the festive season! Our offices are closed between Christmas and New Year\’s, allowing you to enjoy downtime without dipping into your annual allowance.
- Long term incentive plan so we can all share in the growth and success of Legend.
- Exciting global Legend events, where we unite in person to ignite our shared passion and unveil the exciting strategies for the year ahead!
Unlock your full potential by joining the Legend team. To support you on this journey, we provide an extensive array of benefits and perks, as outlined in our global offerings above. For country specific benefits please reach out to your talent partner.
Legend is an Equal Opportunity Employer, but that’s just the start. We believe different perspectives help us grow and achieve more. That’s why we’re dedicated to hiring and developing the most talented and diverse team- which includes individuals with different backgrounds, abilities, identities and experiences. If you require any reasonable adjustments throughout your application process, please speak to your Talent Partner or contact the team , and we\’ll do all we can to support you.
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Off-Page SEO Specialist - DACH employer: Legend Corp
Contact Detail:
Legend Corp Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Off-Page SEO Specialist - DACH
✨Tip Number 1
Familiarise yourself with the DACH market and its unique SEO challenges. Understanding local trends, language nuances, and cultural differences will help you tailor your approach and demonstrate your expertise during interviews.
✨Tip Number 2
Network with professionals in the SEO field, especially those who have experience in off-page strategies. Engaging with industry experts can provide valuable insights and potentially lead to referrals or recommendations for the role.
✨Tip Number 3
Prepare to discuss specific off-page SEO campaigns you've successfully executed in the past. Be ready to share metrics and outcomes that highlight your ability to drive results, as this will showcase your hands-on experience.
✨Tip Number 4
Research Legend's current SEO strategies and recent projects. Being knowledgeable about their work will allow you to ask insightful questions during the interview and show your genuine interest in contributing to their success.
We think you need these skills to ace Off-Page SEO Specialist - DACH
Some tips for your application 🫡
Understand the Role: Before applying, make sure to thoroughly read the job description for the Off-Page SEO Specialist position. Understand the key responsibilities and required skills, especially focusing on link-building strategies and content quality.
Tailor Your CV: Customise your CV to highlight relevant experience in off-page SEO campaigns, backlink analysis, and any previous work with content freelancers or agencies. Use specific examples that demonstrate your success in these areas.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for SEO and your understanding of the DACH market. Mention how your skills align with the company's goals and how you can contribute to their off-page strategy.
Showcase Language Proficiency: Since the role requires excellent communication skills in both German and English, ensure that your application reflects your proficiency in both languages. If possible, include examples of past work that involved writing or editing in German.
How to prepare for a job interview at Legend Corp
✨Showcase Your SEO Knowledge
Be prepared to discuss your previous off-page SEO campaigns in detail. Highlight specific strategies you used, the results achieved, and how they relate to the DACH market. This will demonstrate your expertise and understanding of the role.
✨Prepare for Competitor Analysis Questions
Since the role involves conducting competitor research, be ready to explain your approach to analysing competitors. Discuss tools you use, metrics you focus on, and how you identify backlink opportunities. This shows your analytical skills and strategic thinking.
✨Demonstrate Communication Skills
As the position requires excellent communication in both German and English, practice articulating your thoughts clearly in both languages. You might be asked to review content or provide feedback, so showcasing your language proficiency is crucial.
✨Engage with the Team's Vision
Research Legend's products and their impact in the iGaming and finance sectors. Be ready to discuss how your skills can contribute to their mission of building better experiences. Showing alignment with their values will make a positive impression.
