At a Glance
- Tasks: Lead technical SEO strategies and solve complex challenges in a dynamic gaming environment.
- Company: Join Legend, the world's leading Sports and Gaming marketing company with a collaborative culture.
- Benefits: Enjoy flexible work-life balance, competitive salary, annual bonuses, and paid festive leave.
- Other info: Diverse perspectives are valued; apply even if you don't meet every qualification.
- Why this job: Shape the future of player experiences while working with cutting-edge technology and smart colleagues.
- Qualifications: Proven technical SEO experience, coding skills, and strategic thinking required.
The predicted salary is between 59400 - 72600 £ per year.
At Legend, we're building next-level player experiences. With 20+ years of proven success we’re the world's leading Sports and Gaming marketing company. Our people are our edge. 600+ sharp, ambitious Legends across 22+ countries who move fast, learn quickly and win together. Here growth isn’t a perk, it’s the standard. You’ll stretch, level-up and carve out a career as bold as the products we build. We celebrate wins and create experiences that people talk about for years - for our players & for each other. If you’re ready to shape the future of player experience and enjoy the ride while you do it, this is where you’ll thrive.
The Role
Legend is hiring a Principal Technical SEO, reporting directly to our Chief Gaming Officer. This is a rare opportunity to take portfolio-wide responsibility for the technical SEO performance of some of the largest and most commercially important domains in iGaming. Working alongside our existing Principal Technical SEO, you will co‑own technical SEO across our Gaming portfolio, while also supporting our Sports portfolio. You will identify the technical opportunities and risks that matter most, turn them into clear priorities, and work closely with Product and Engineering to deliver measurable organic and commercial impact. This is a deeply hands‑on role where you will solve complex challenges across crawling, rendering, indexation, architecture, internal linking, internationalisation, migrations and performance, while setting standards that scale across our portfolio. You will also play a key role in advancing how we use AI and automation across SEO. You will build tools, monitoring, diagnostics and automated workflows yourself, using technology to improve the speed and quality of decision‑making and helping our wider SEO teams adopt these capabilities. This is a senior individual contributor role with significant autonomy and visibility. You will lead through expertise rather than formal authority, working alongside senior specialists and leaders across SEO, Product, Engineering and Analytics to shape decisions across the organisation.
Your Impact:
- Co-own our portfolio‑wide technical SEO strategy, roadmap and standards, identifying and prioritising the opportunities and risks with the greatest potential organic and commercial impact.
- Lead complex technical investigations across crawling, rendering, indexation, architecture, internal linking, international SEO, migrations, structured data and web performance.
- Partner with Product and Engineering on architecture, major releases, migrations and experimentation, translating technical SEO insights into clear priorities and scalable solutions.
- Build automated monitoring, diagnostics and early‑warning systems that identify material technical issues before they become significant commercial problems.
- Develop internal tools and AI‑enabled workflows that improve analysis, quality assurance, prioritisation and execution across technical SEO and the wider SEO organisation.
- Create reusable technical patterns, guardrails and frameworks across our portfolio, raising technical capability through coaching, documentation and shared tooling.
What You’ll Bring:
- Repeated technical SEO impact at scale - a strong track record of personally leading complex technical SEO initiatives across large websites or multi-domain portfolios, with clear evidence of measurable organic or commercial outcomes.
- Hands‑on coding, AI and automation capability - comfortable writing code and independently building tools, diagnostics, monitoring or automated workflows using APIs and large datasets, with examples of solutions that have been deployed and adopted by others.
- Commercial and strategic thinking - able to translate complex technical findings into priorities based on expected value, risk, effort, confidence and opportunity cost, connecting technical decisions to organic and commercial outcomes.
- Principal‑level influence - experienced in influencing Product, Engineering and senior stakeholders without direct authority, challenging constructively and communicating complex technical decisions clearly to both technical and non‑technical audiences.
- A builder’s mindset - intellectually curious, technically self‑sufficient and comfortable remaining deeply hands‑on while creating systems, standards and capabilities that increase the impact of teams beyond your own individual contribution.
The Interview Process:
- 1st: Initial chat with our Talent Partner - 30 minutes via Zoom.
- 2nd: Interview with our Chief Gaming Officer - 60 minutes via Zoom.
- 3rd: Technical SEO interview with senior members of our SEO team - 60 minutes via Zoom.
- 4th: Case presentation and Principal peer interview - 90 minutes via Zoom, including a technical SEO assessment prepared ahead of the interview.
Why Legend?
- Super smart colleagues to work alongside and learn from.
- Tailored flexibility for your work‑life balance.
- Annual discretionary bonus to reward your efforts.
- Paid annual leave PLUS a well‑deserved break to recharge your batteries during the festive season! Our offices are closed between Christmas and New Years, allowing you to enjoy downtime without dipping into your annual allowance.
- Long term incentive plan so we can all share in the growth and success of Legend.
- Exciting global Legend events, where we unite in person to ignite our shared passion and unveil the exciting strategies for the year ahead!
Unlock your full potential by joining the Legend team. To support you on this journey, we provide an extensive array of benefits and perks, as outlined in our global offerings above. For country specific benefits please reach out to your talent partner.
Additional Information
Legend is an Equal Opportunity Employer, but that’s just the start. We believe different perspectives help us grow and achieve more. That’s why we’re dedicated to hiring and developing the most talented and diverse team- which includes individuals with different backgrounds, abilities, identities and experiences. If you require any reasonable adjustments throughout your application process, please speak to your Talent Partner or contact the team, and we’ll do all we can to support you.
Principal Technical SEO Specialist in London employer: Legend Corp
At Legend, we pride ourselves on fostering a dynamic and inclusive work culture that encourages innovation and collaboration. As an FP&A Analyst, you'll have access to comprehensive employee growth opportunities, including mentorship from experienced leaders and the chance to work cross-functionally with diverse teams. Located in a vibrant area, our company offers competitive benefits and an annual bonus, making it an excellent employer for those seeking meaningful and rewarding careers in the iGaming industry.
StudySmarter Expert Advice🤫
We think this is how you could land Principal Technical SEO Specialist in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Legend Corp and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Legend Corp are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Legend Corp on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Legend Corp. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Principal Technical SEO Specialist in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Legend Corp. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Legend Corp:Show us that you’ve done your homework! In your application, briefly mention what you admire about Legend Corp’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Legend Corp
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Legend Corp will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Legend Corp, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
