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For Companies At a Glance
- Tasks: Lead SEO strategy and build a high-impact team in the iGaming sector.
- Company: Join Legend, a dynamic company revolutionising iGaming, Sports Betting, and Personal Finance across 18 countries.
- Benefits: Enjoy flexible work-life balance, annual bonuses, and extra time off during the festive season.
- Why this job: Shape the future of SEO while collaborating with smart colleagues and driving impactful projects.
- Qualifications: Experience in growing affiliate sites and leading SEO teams in competitive niches is essential.
- Other info: Legend values diversity and offers support throughout the application process.
The predicted salary is between 43200 - 72000 £ per year.
We’re Legend. The team quietly building #1 products that make noise in the most competitive comparison markets in the world: iGaming, Sports Betting, and Personal Finance. We exist to build better experiences. From amplified career paths to supercharged online journeys — for our people and our users, we deliver magic rooted in method. With over 500 Legends and counting, we’re helping companies turbocharge their brand growth in over 18 countries worldwide. If you’re looking for a company with momentum and the opportunity to progress at pace, Legend has it.
The Role
Legend is hiring a Head of SEO, reporting directly to our Head of Gaming Portfolio. Are you ready to shape the future of iGaming affiliation? Join us on an exciting journey to build some of the biggest brands and networks in the industry. In this pivotal role, you will tackle intriguing SEO challenges and lead a high-impact P1 project, guiding your peers and stakeholders to success. You will have the opportunity to build and scale your own SEO team, enhancing existing structures and workflows in collaboration with other company leaders.
Your Impact:
- Create and execute a proper SEO strategy around our networks, including hreflang and interlinking strategy, EEAT, best practice SEO requirements, BIC and big feature implementations, offpage, etc.
- Ownership of offpage SEO PNL (track impact, report on to stakeholders and advise on budget and investment).
- Lead and train a team of 7 with technical expertise, soft skills, and career progression.
- Map out future scaling of the SEO team in the pillar, improve hiring and onboarding processes for SEO roles, as well as tooling.
- Opportunities to get hands-on and drive big pillar-wide initiatives yourself.
What You’ll Bring:
- Proven experience with successfully growing affiliate sites (Gaming or similar competitive niches like finance, health, sports).
- Proven experience leading an SEO team, including experience in close collaboration with different functions (content, product, design, engineering, etc.).
- Strong strategic approach, can create long-term strategies for websites to drive organic growth, but can also build strategies around how to scale a team most efficiently.
- Transformational leader who spreads positivity and excitement about SEO, the products, and the team and leads their team by example.
The Interview Process:
- 1st: Initial Chat with Talent Partner (30 mins via Zoom)
- 2nd: Interview with our team, Senior SEO Manager, and Head of Content (1 hour video via Zoom)
- 3rd: Leadership interview with our senior people partner (1 hour video via Zoom)
- 4th: Final interview, take-home task - you will be given 5 days to complete the task and present it back to the team, Chief Gaming Officer and Head of Gaming Portfolio (Hiring Manager) (1 hour video via Zoom)
Why Legend:
- Super smart colleagues to work alongside and learn from.
- Tailored flexibility for your work-life balance.
- Annual discretionary bonus to reward your efforts.
- Paid annual leave PLUS a well-deserved break to recharge your batteries during the festive season! Our offices are closed between Christmas and New Year’s, allowing you to enjoy downtime without dipping into your annual allowance.
- Long-term incentive plan so we can all share in the growth and success of Legend.
- Exciting global Legend events, where we unite in person to ignite our shared passion and unveil the exciting strategies for the year ahead!
Unlock your full potential by joining the Legend team. To support you on this journey, we provide an extensive array of benefits and perks, as outlined in our global offerings above. For country-specific benefits please reach out to your talent partner.
Legend is an Equal Opportunity Employer. We believe different perspectives help us grow and achieve more. That’s why we’re dedicated to hiring and developing the most talented and diverse team, which includes individuals with different backgrounds, abilities, identities, and experiences. If you require any reasonable adjustments throughout your application process, please speak to your Talent Partner or contact the team on talent@l1.com, and we’ll do all we can to support you.
Contact Detail:
Legend Corp Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of SEO (London)
✨Tip Number 1
Familiarise yourself with the latest trends and best practices in SEO, especially in competitive niches like iGaming and finance. This knowledge will not only help you during interviews but also demonstrate your passion and expertise in the field.
✨Tip Number 2
Prepare to discuss specific examples of how you've successfully led an SEO team in the past. Highlight your strategic approach and any measurable results you've achieved, as this will showcase your leadership skills and ability to drive growth.
✨Tip Number 3
Research Legend's current SEO strategies and identify areas for improvement. Being able to present your insights during the interview will show that you're proactive and genuinely interested in contributing to their success.
✨Tip Number 4
Network with current or former employees of Legend on platforms like LinkedIn. Gaining insider knowledge about the company culture and expectations can give you a significant edge in your interviews.
We think you need these skills to ace Head of SEO (London)
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and expectations of the Head of SEO position. Familiarise yourself with the iGaming and affiliate marketing sectors to tailor your application accordingly.
Highlight Relevant Experience: In your CV and cover letter, emphasise your proven experience in growing affiliate sites, particularly in competitive niches like gaming or finance. Showcase any leadership roles you've held in SEO teams and your strategic approach to driving organic growth.
Craft a Compelling Cover Letter: Your cover letter should not only express your enthusiasm for the role but also demonstrate your understanding of Legend's mission. Discuss how your skills align with their goals and how you can contribute to building better experiences for users.
Prepare for Interviews: Anticipate the interview process by preparing for both technical and leadership questions. Be ready to discuss your past SEO strategies, team management experiences, and how you would approach the challenges mentioned in the job description.
How to prepare for a job interview at Legend Corp
✨Understand the Company and Its Products
Before your interview, take some time to research Legend and its products in the iGaming, Sports Betting, and Personal Finance sectors. Understanding their market position and unique offerings will help you tailor your responses and demonstrate your genuine interest in the company.
✨Showcase Your SEO Expertise
Be prepared to discuss your previous experience with SEO, particularly in competitive niches like gaming or finance. Highlight specific strategies you've implemented that led to measurable growth, and be ready to explain how you would apply similar tactics at Legend.
✨Demonstrate Leadership Skills
As a Head of SEO, you'll need to lead a team effectively. Share examples of how you've successfully managed and developed teams in the past. Discuss your approach to mentoring and training, as well as how you foster a positive and collaborative work environment.
✨Prepare for the Take-Home Task
The final stage of the interview process includes a take-home task. Make sure to allocate enough time to complete it thoroughly. Focus on presenting your ideas clearly and concisely, and be ready to discuss your thought process during the presentation to the team.
