Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Join us as a Digital PR Specialist, driving media coverage and backlinks in new international markets.
- Company: Legend is a dynamic company revolutionising iGaming, Sports Betting, and Personal Finance across 18 countries.
- Benefits: Enjoy flexible work-life balance, annual bonuses, paid leave, and exciting global events.
- Other info: We value diversity and support all applicants throughout the hiring process.
- Why this job: Be part of a top-performing team, unleash your creativity, and make a real impact in new markets.
- Qualifications: Experience in Digital PR, strong writing skills, and a go-getter attitude are essential.
The predicted salary is between 36000 - 60000 £ per year.
At Legend, we’re building next-level player experiences. With 20+ years of proven success we’re the world’s leading Sports and Gaming marketing company.
Our people are our edge. 600+ sharp, ambitious Legends across 22+ countries who move fast, learn quickly and win together. Here growth isn’t a perk, it’s the standard. You’ll stretch, level-up and carve out a career as bold as the products we build. We celebrate wins and create experiences that people talk about for years – for our players & for each other. If you’re ready to shape the future of player experience and enjoy the ride while you do it, this is where you’ll thrive.
The Role
Legend is hiring a Digital PR Specialist – Joining a newly formed team, you’ll play a central role in shaping the Digital PR direction from the ground up setting the creative vision, leading campaign strategy, and delivering high-authority backlinks that drive real results. While this is a new team, you’ll be supported by the tools, expertise, and infrastructure of our well-established Digital PR function.
This role offers true autonomy, high creative control, and the opportunity to experiment with bold ideas that land impactful coverage. We’re looking for someone who’s commercially minded, innovative, and confident leading end-to-end campaigns, from proactive storytelling to expert commentary and newsjacking. If you’re excited to make your mark and drive standout work in a competitive space, we’d love to hear from you.
In this role, we value diverse perspectives and encourage you to apply even if you don’t meet every qualification listed.
Your Impact:
Lead End-to-End Digital PR Campaigns – Plan and execute campaigns from ideation through delivery, including data sourcing/commissioning, angle development, asset QA, outreach, and performance reporting.
Drive Media Relations & Outreach – Build and maintain strong relationships with US journalists, leveraging tools such as Muck Rack to create targeted media lists and deliver personalised, high-impact pitches.
Own Reactive & News-Led Opportunities – Monitor trends and breaking stories to identify reactive campaign opportunities, expert commentary angles, and timely newsjacking that generates authoritative coverage.
Secure High-Authority Coverage & SEO Impact – Consistently earn relevant, tier-one and niche backlinks that drive organic growth, strengthen brand authority, and align with keyword strategy.
Optimise Performance & Collaborate Cross-Functionally – Track campaign impact (link quality, authority, organic contribution), refine strategy based on insights, and work closely with SEO, Content, and Compliance to ensure alignment in regulated markets.
What You’ll Bring:
Proven experience leading end-to-end Digital PR campaigns across English-speaking markets (US or Canada preferred), delivering high-quality coverage and commercially valuable backlinks. Experience in iGaming or other competitive/regulated industries is advantageous.
Strong creative and strategic thinking, with the ability to develop original, data-led campaign ideas that cut through saturated media landscapes and align with SEO and brand objectives.
Demonstrated success building journalist relationships and executing tailored, high-performing outreach.
Highly autonomous and accountable, comfortable operating as the sole DPR lead for a brand with minimal oversight and limited internal resource, managing multiple campaign stages independently.
The Interview Process:
1st: Initial Chat with Talent Partner (30 mins via Zoom)
2nd: Interview with our team, Senior SEO Specialist and Head of Digital PR (1 hour video via Zoom)
3rd: Take home task – you will be given 5 days to complete the task before sending it back to us so we can review
4th: Final interview with our team, Global SEO Expert and Senior SEO Specialist (1 hour video via Zoom)
Why Legend?
Super smart colleagues to work alongside and learn from.
Tailored flexibility for your work-life balance.
Annual discretionary bonus to reward your efforts.
Paid annual leave PLUS a well-deserved break to recharge your batteries during the festive season! Our offices are closed between Christmas and New Year’s, allowing you to enjoy downtime without dipping into your annual allowance.
Exciting global Legend events, where we unite in person to ignite our shared passion and unveil the exciting strategies for the year ahead!
Unlock your full potential by joining the Legend team. To support you on this journey, we provide an extensive array of benefits and perks, as outlined in our global offerings above. For country specific benefits please reach out to your talent partner.
Additional InformationLegend is an Equal Opportunity Employer, but that’s just the start. We believe different perspectives help us grow and achieve more. That’s why we’re dedicated to hiring and developing the most talented and diverse team- which includes individuals with different backgrounds, abilities, identities and experiences. If you require any reasonable adjustments throughout your application process, please speak to your Talent Partner or contact the team ontalent@l1.com, and we’ll do all we can to support you.
#J-18808-Ljbffr
Digital PR Specialist employer: Legend Corp
Contact Detail:
Legend Corp Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital PR Specialist
✨Tip Number 1
Familiarise yourself with the media landscape in the specific English-speaking markets Legend is targeting, such as New Zealand and Australia. Understanding local trends and preferences will help you tailor your approach and demonstrate your expertise during interviews.
✨Tip Number 2
Showcase your creativity by preparing a few unique digital PR campaign ideas that could work for Legend in these new markets. This proactive approach will not only impress the interviewers but also highlight your ability to think outside the box.
✨Tip Number 3
Build a list of relevant journalists and media contacts in the target regions before your interview. Having this information ready will demonstrate your initiative and readiness to hit the ground running if you land the job.
✨Tip Number 4
Prepare to discuss your previous successes in digital PR, particularly any experience you have in securing backlinks or media coverage. Be ready to share specific examples that showcase your skills and results, as this will resonate well with the team at Legend.
We think you need these skills to ace Digital PR Specialist
Some tips for your application 🫡
Understand the Role: Before applying, make sure to thoroughly read the job description for the Digital PR Specialist position. Understand the key responsibilities and required skills, such as experience in digital PR and strong content writing abilities.
Tailor Your CV: Customise your CV to highlight relevant experience in digital PR, particularly in English-speaking markets. Emphasise your achievements in creating successful campaigns and building media relationships.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for digital PR and your understanding of the media landscape in new markets. Include specific examples of past successes and how you can contribute to Legend's growth.
Prepare for the Interview Process: Familiarise yourself with the interview process outlined in the job description. Prepare to discuss your previous work, your approach to digital PR campaigns, and how you would handle outreach to journalists in new markets.
How to prepare for a job interview at Legend Corp
✨Research the Media Landscape
Before your interview, take the time to research the media landscape in the target markets. Understand what types of stories resonate with journalists in New Zealand, Australia, and India. This will show your potential employer that you are proactive and knowledgeable about the role.
✨Showcase Your Writing Skills
As a Digital PR Specialist, strong writing skills are essential. Prepare samples of your previous work that demonstrate your ability to craft engaging and newsworthy content. Be ready to discuss your writing process and how you tailor your content for different audiences.
✨Prepare for the Take-Home Task
The interview process includes a take-home task, so be prepared to showcase your creativity and strategic thinking. Think about potential campaign ideas that could work in the new markets and be ready to explain your thought process during the final interview.
✨Build Rapport with Interviewers
During your interviews, focus on building rapport with your interviewers. Show enthusiasm for the role and the company, and be confident in pitching your ideas. Remember, they are looking for someone who can communicate effectively with journalists, so demonstrate those skills throughout the process.