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For Companies At a Glance
- Tasks: Join us as a Digital PR Specialist, driving media coverage and backlinks in new international markets.
- Company: Legend is a dynamic company revolutionising iGaming, Sports Betting, and Personal Finance across 18 countries.
- Benefits: Enjoy flexible work-life balance, annual bonuses, paid leave, and exciting global events.
- Why this job: Be part of a top-performing team, unleash your creativity, and make a real impact in new markets.
- Qualifications: Experience in Digital PR, strong writing skills, and a go-getter attitude are essential.
- Other info: We value diversity and support all applicants throughout the hiring process.
The predicted salary is between 36000 - 60000 £ per year.
We’re Legend. The team quietly building #1 products that make noise in the most competitive comparison markets in the world: iGaming, Sports Betting, and Personal Finance.
We exist to build better experiences. From amplified career paths to supercharged online journeys — for our people and our users, we deliver magic rooted in method. With over 500 Legends and counting, we’re helping companies turbocharge their brand growth in over 18 countries worldwide.
If you’re looking for a company with momentum and the opportunity to progress at pace, Legend has it.
Unlock the Legend in you.
The Role
Legend is hiring a Digital PR Specialist to report directly to our Head of Digital PR.
After massive success in The Americas and The UK, we’re looking for somebody to help us expand our efforts into international English-speaking markets, including New Zealand, Australia, and India (amongst others). You will join a top-performing team of seven and be responsible for all landing media coverage and organic backlinks in our EN-speaking international markets. You will own the entire process, from ideation to production and outreach.
You will be a fundamental part of our growth in new markets and a real MVP in a business that prioritizes digital PR and links.
Your Impact:
- Investigate the media landscape in new markets and become a true expert in what works and what doesn’t in these regions.
- Create multiple digital PR campaigns per month that are designed to drive organic backlinks to our international EN-speaking assets.
- Write current and newsworthy content, campaigns, commentary, and interviews that interest journalists and the media in these markets.
- Build lists of contacts and develop relationships with journalists for successful outreach.
- Report on the campaign outcomes, considering the number and quality of backlinks achieved. Use this information to drive the future ideation approach.
What You\’ll Bring:
- Experience in Digital PR specifically in English-speaking markets.
- A go-getter that is excited by the prospect of discovering what works in new markets.
- A strong content writer who can craft a great story.
- A creative mindset with the ability to think outside of the box for fresh campaign ideas.
- A strong communicator who is confident in pitching to journalists, conducting interviews, and more.
- A self-starter who can manage their workload and is enthusiastic about what they do.
The Interview Process:
- 1st: Initial Chat with Talent Partner (30 mins via Zoom)
- 2nd: Interview with our team, Senior Digital PR Manager and Digital PR Manager (1 hour video via Zoom)
- 3rd: Take-home task – you will be given 3-5 days to complete the task and send it back for us to review.
- 4th: Final interview with our team, Global Head of Growth and Chief Gaming Officer (1 hour video via Zoom)
Why Legend?
- Super smart colleagues to work alongside and learn from.
- Tailored flexibility for your work-life balance.
- Annual discretionary bonus to reward your efforts.
- Paid annual leave PLUS a well-deserved break to recharge your batteries during the festive season! Our offices are closed between Christmas and New Year\’s, allowing you to enjoy downtime without dipping into your annual allowance.
- Long-term incentive plan so we can all share in the growth and success of Legend.
- Exciting global Legend events, where we unite in person to ignite our shared passion and unveil the exciting strategies for the year ahead!
Unlock your full potential by joining the Legend team. To support you on this journey, we provide an extensive array of benefits and perks, as outlined in our global offerings above. For country-specific benefits please reach out to your talent partner.
Legend is an Equal Opportunity Employer, but that’s just the start. We believe different perspectives help us grow and achieve more. That’s why we’re dedicated to hiring and developing the most talented and diverse team – which includes individuals with different backgrounds, abilities, identities, and experiences. If you require any reasonable adjustments throughout your application process, please speak to your Talent Partner or contact the team at talent@l1.com, and we\’ll do all we can to support you.
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Digital PR Specialist employer: Legend Corp
Contact Detail:
Legend Corp Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital PR Specialist
✨Tip Number 1
Familiarise yourself with the media landscape in the specific English-speaking markets Legend is targeting, such as New Zealand and Australia. Understanding local trends and preferences will help you tailor your approach and demonstrate your expertise during interviews.
✨Tip Number 2
Showcase your creativity by preparing a few unique digital PR campaign ideas that could work for Legend in these new markets. This proactive approach will not only impress the interviewers but also highlight your ability to think outside the box.
✨Tip Number 3
Build a list of relevant journalists and media contacts in the target regions before your interview. Having this information ready will demonstrate your initiative and readiness to hit the ground running if you land the job.
✨Tip Number 4
Prepare to discuss your previous successes in digital PR, particularly any experience you have in securing backlinks or media coverage. Be ready to share specific examples that showcase your skills and results, as this will resonate well with the team at Legend.
We think you need these skills to ace Digital PR Specialist
Some tips for your application 🫡
Understand the Role: Before applying, make sure to thoroughly read the job description for the Digital PR Specialist position. Understand the key responsibilities and required skills, such as experience in digital PR and strong content writing abilities.
Tailor Your CV: Customise your CV to highlight relevant experience in digital PR, particularly in English-speaking markets. Emphasise your achievements in creating successful campaigns and building media relationships.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for digital PR and your understanding of the media landscape in new markets. Include specific examples of past successes and how you can contribute to Legend's growth.
Prepare for the Interview Process: Familiarise yourself with the interview process outlined in the job description. Prepare to discuss your previous work, your approach to digital PR campaigns, and how you would handle outreach to journalists in new markets.
How to prepare for a job interview at Legend Corp
✨Research the Media Landscape
Before your interview, take the time to research the media landscape in the target markets. Understand what types of stories resonate with journalists in New Zealand, Australia, and India. This will show your potential employer that you are proactive and knowledgeable about the role.
✨Showcase Your Writing Skills
As a Digital PR Specialist, strong writing skills are essential. Prepare samples of your previous work that demonstrate your ability to craft engaging and newsworthy content. Be ready to discuss your writing process and how you tailor your content for different audiences.
✨Prepare for the Take-Home Task
The interview process includes a take-home task, so be prepared to showcase your creativity and strategic thinking. Think about potential campaign ideas that could work in the new markets and be ready to explain your thought process during the final interview.
✨Build Rapport with Interviewers
During your interviews, focus on building rapport with your interviewers. Show enthusiasm for the role and the company, and be confident in pitching your ideas. Remember, they are looking for someone who can communicate effectively with journalists, so demonstrate those skills throughout the process.
