At a Glance
- Tasks: Create and optimise automated customer journeys to enhance player engagement.
- Company: Join Legend, a leading Sports and Gaming marketing company with a vibrant culture.
- Benefits: Competitive salary, diverse team, and opportunities for personal growth.
- Other info: Collaborative atmosphere with a focus on continuous improvement and diverse perspectives.
- Why this job: Shape the future of player experiences in a dynamic and innovative environment.
- Qualifications: Experience in CRM or lifecycle marketing, preferably in iGaming or digital entertainment.
The predicted salary is between 35000 - 45000 £ per year.
At Legend, we’re building next‑level player experiences. With 20+ years of proven success we’re the world’s leading Sports and Gaming marketing company. Our people are our edge. 600+ sharp, ambitious Legends across 22+ countries who move fast, learn quickly and win together. Here growth isn’t a perk, it’s the standard. You’ll stretch, level‑up and carve out a career as bold as the products we build. We celebrate wins and create experiences that people talk about for years – for our players & for each other. If you’re ready to shape the future of player experience and enjoy the ride while you do it, this is where you’ll thrive.
The Role
Legend is hiring a CRM Lifecycle Specialist, reporting directly to our General Manager, Marketing. This is a 12‑month fixed‑term contract opportunity. We’re looking for someone who lives and breathes lifecycle marketing and CRM. Building automated customer journeys, experimenting with new ideas, and using data to create personalised experiences that genuinely improve customer engagement and commercial performance. You’ll work across our igaming [Casino & Sportsbook] products, partnering closely with Product, Marketing and Compliance teams to deliver CRM experiences that bring users back to our membership products, increase engagement and maximise click‑outs.
Your Impact:
- Execute and continuously evolve our CRM strategy across the group.
- Design, build and optimise automated customer journeys across onboarding, retention, reactivation and loyalty.
- Deliver highly personalised, data‑driven CRM campaigns that increase engagement, return traffic and click‑outs.
- Partner closely with Product, Marketing and Compliance teams to create seamless customer experiences across every touchpoint.
- Use experimentation, A/B testing and AI‑powered tools to continuously improve campaign performance, efficiency and quality.
- Increase player engagement through high‑quality and localised copy.
What You’ll Bring:
- Proven CRM or lifecycle marketing experience within the iGaming industry or digital entertainment sector.
- You have a strong understanding of Sportsbook and Casino products.
- The ability to design and optimise automated player journeys for onboarding, retention, churn prevention, and VIP/loyalty progression.
- Hands‑on experience building campaigns and customer journeys using platforms such as Optimove, Iterable, Xtremepush, Smartico or similar CRM technologies.
- Strong analytical skills with the ability to interpret campaign data, identify opportunities and optimise performance through testing and experimentation.
- Comfortable working with KPIs like open rates, click‑through rates, opt‑outs, and click‑outs.
- Ensure all promotional communications strictly adhere to local gambling regulations (such as UKGC guidelines) and responsible gaming protocols.
- Proven experience in leveraging customer data and AI models to target specific player segments with relevant games, offers, and bonuses.
- A collaborative approach, with confidence working alongside Product, Marketing, Data and Compliance teams to deliver shared objectives.
- Curiosity, commercial thinking and a continuous improvement mindset, with an interest in using AI to simplify workflows and accelerate delivery.
The Interview Process:
- 1st: Initial Chat with Talent Partner (30 minutes via Teams)
- 2nd: Interview with our General Manager (Marketing) and CRM Lead (60 minutes via Teams)
- 3rd: Take‑home case study.
- 4th: Final interview with senior stakeholders (60 minutes via Teams)
Additional Information
Legend is an Equal Opportunity Employer, but that’s just the start. We believe different perspectives help us grow and achieve more. That’s why we’re dedicated to hiring and developing the most talented and diverse team – which includes individuals with different backgrounds, abilities, identities and experiences. If you require any reasonable adjustments throughout your application process, please speak to your Talent Partner or contact the team at ontalent@l1.com, and we’ll do all we can to support you.
CRM Lifecycle Specialist - 12-Month-FTC employer: Legend Corp
At Legend, we pride ourselves on being a dynamic and innovative employer that champions growth and collaboration. Our vibrant work culture fosters creativity and inclusivity, allowing our employees to thrive while shaping the future of player experiences in the iGaming industry. With a commitment to professional development and a diverse team across 22+ countries, we offer unique opportunities for career advancement and the chance to make a meaningful impact in a fast-paced environment.
StudySmarter Expert Advice🤫
We think this is how you could land CRM Lifecycle Specialist - 12-Month-FTC
✨Dive into Local Events
Get involved with local marketing and communications events! These are great places to meet people from the industry, learn about temporary roles, and even uncover hidden job leads. Check out local networking events or marketing conferences that might be happening in your area.
✨Show Off Your Work
Create a standout digital portfolio showcasing your previous campaigns, writing samples, or projects. Share this on social media and professional groups relevant to marketing-communications. This public visibility can often attract interest from potential employers, especially for those temporary gigs!
✨Utilise Online Job Boards
Focus on job boards specific to marketing and communications. Sites like MarketingJobs.com or even LinkedIn can have temp roles that aren’t always advertised on the usual job sites. Keep your eyes peeled and apply through our website—temp roles can come up unexpectedly, and you want to be first in line!
✨Tap into Your Uni's Resources
If you're still at university, don't forget to lean on your career services for temporary marketing roles. They often have connections to firms looking for interns or temporary staff who can jump in at short notice. Plus, networking with your professors can lead to some valuable opportunities—always worth a chat!
We think you need these skills to ace CRM Lifecycle Specialist - 12-Month-FTC
Some tips for your application 🫡
Highlight Your Experience with Campaigns:In marketing-communications, it’s all about showcasing your ability to create impactful campaigns. Make sure to include any relevant projects you’ve worked on in your CV, detailing your role, the strategies used, and the results achieved. We're looking for candidates who can demonstrate their creativity and analytical skills!
Tailor Your Writing Samples:For a temporary role, we want to see your versatility and adaptability in communication. Include a couple of writing samples that align with our brand voice or reflect your ability to engage various audiences. This gives us a taste of what you can bring to the team at Legend Corp from day one!
Show Off Your Digital Savvy:Digital marketing is a big part of marketing-communications, so make sure your application reflects your understanding of social media, SEO, and content marketing. Feel free to throw in any certificates you've earned in these areas—it shows your initiative and dedication to learning the latest trends!
Express Your Enthusiasm for the Short-Term Role:In your cover letter, focus on why you’re interested in this temporary position at Legend Corp specifically. Share what you hope to learn during your time with us and how you can contribute to our ongoing projects. We're all about passion and potential, so let that shine through!
How to prepare for a job interview at Legend Corp
✨Showcase Your Creative Portfolio
As a candidate for a temporary marketing-communications role at Legend Corp, your portfolio will speak volumes. Bring along samples of your best work—think campaigns you've managed, social media content, and any visuals. Be ready to talk through your creative process and the impact your work had on previous projects.
✨Understand the Latest Trends
We know the marketing-communications field moves at lightning speed. Make sure you brush up on the latest trends—such as digital storytelling or the effectiveness of influencer partnerships. Being able to discuss these trends during your interview will show Legend Corp you're not just up-to-date but also eager to innovate.
✨Highlight Your Adaptability
Since this is a temporary position, emphasise your ability to adapt quickly and work on short timelines. Share examples from your past where you had to pivot a strategy or campaign swiftly to meet changing demands. This will reassure Legend Corp that you’re ready to hit the ground running.
✨Ready Your Communication Strategy
Be prepared for questions that assess your communication skills. You might get asked to pitch a marketing idea on the spot or create a quick content plan. This is your chance to shine and show how your unique perspective can solve problems for Legend Corp, so think on your feet and don't hesitate to showcase your creativity!
