At a Glance
- Tasks: Edit and optimise engaging content for a new social casino brand.
- Company: Join Legend, a leading Sports and Gaming marketing company with a global presence.
- Benefits: Competitive salary, growth opportunities, and a vibrant team culture.
- Other info: Collaborative environment with diverse perspectives and career development.
- Why this job: Shape player experiences and make an impact in the gaming industry.
- Qualifications: Experience in editing digital content, especially in gaming or entertainment.
The predicted salary is between 36000 - 60000 £ per year.
At Legend, we are building next-level player experiences. With 20+ years of proven success, we are the world’s leading Sports and Gaming marketing company. Our people are our edge: 600+ sharp, ambitious Legends across 22+ countries who move fast, learn quickly, and win together. Here, growth isn’t a perk; it’s the standard. You will stretch, level-up, and carve out a career as bold as the products we build. We celebrate wins and create experiences that people talk about for years - for our players and for each other. If you’re ready to shape the future of player experience and enjoy the ride while you do it, this is where you’ll thrive.
The Role
Legend is hiring a Content Editor, reporting directly to our Global Head of SEO & Digital PR. We are looking for a Content Editor to craft and optimise high-impact, commercially driven content that fuels growth for a brand new operator within the social casino space. This role ensures that every page - from acquisition funnels and promotional landing pages to product explainers and evergreen features - is strategically structured, engaging, and aligned with SEO and performance goals.
What you’ll do:
- Content Editing & Quality Assurance – Review, proofread, and edit commercial and informational content to ensure consistency in tone, style, and brand voice. Guarantee all published content aligns with editorial guidelines, SEO standards, and market regulations.
- Content Creation & Optimisation – Collaborate with the SEO team to produce and optimise content for key landing pages, promotional campaigns, and product explainers. Craft clear, persuasive copy that enhances visibility, engagement, and conversion across the site.
- Briefing & Writer Management – Develop detailed briefs for freelance or in-house writers based on keyword data, competitor analysis, and content gaps. Review and refine returned drafts, ensuring each piece meets quality, compliance, and performance requirements.
- Commercial Content Maintenance (BAU) – Manage ongoing updates to high-value commercial pages, ensuring content remains fresh, accurate, and compliant.
- Cross-Functional Collaboration – Partner with SEO, Design, Product, and Engineering teams to implement on-page changes, test new formats, and support product launches. Create and manage JIRA tickets for technical and visual content updates.
- Performance Monitoring & Improvement – Track content performance using SEO and analytics tools. Use insights to identify optimisation opportunities, improve rankings, and refine future briefs.
- Administrative & Editorial Support – Maintain shared documentation, manage incoming content requests, and contribute to editorial process improvements that streamline production and delivery.
About you:
- Editorial Expertise - Proven experience editing and refining digital content, ideally within the casino, gaming, or entertainment space, with a strong eye for structure, clarity, and tone.
- Commercial Content Focus - Skilled at producing and editing conversion-driven content for high-value landing pages, promotions, and acquisition funnels within competitive online markets.
- Quality Assurance & Compliance - Detail-oriented, with a commitment to accuracy, fact-checking, and ensuring content meets regulatory and brand compliance standards in a dynamic iGaming environment.
- Collaboration & Communication - Works effectively with SEO, Product, Design, and Commercial teams to ensure deadlines are met and campaigns are cohesive.
- Time Management & Delivery - Thrives under deadlines and can manage multiple projects simultaneously while maintaining editorial quality and consistency.
Additional Information
The Process:
- 1st: Initial Chat with Talent Partner (30 minute video interview via Zoom)
- 2nd: Interview with 2 of our Content Editors (1 hour video via Zoom)
- 3rd: Take home task and presentation - you will be given 3-5 days to complete the task before presenting it back to our Global Head of SEO and SEO specialist (1 hour video via Zoom)
Legend is an Equal Opportunity Employer. We believe different perspectives help us grow and achieve more. That’s why we’re dedicated to hiring and developing the most talented and diverse team, which includes individuals with different backgrounds, abilities, identities, and experiences. If you require any reasonable adjustments throughout your application process, please speak to your Talent Partner or contact the team on talent@l1.com, and we’ll do all we can to support you.
Content Editor - North American Markets in London employer: Legend Corp
At Legend, we pride ourselves on being a dynamic and innovative employer that champions growth and collaboration. Our vibrant work culture fosters creativity and inclusivity, ensuring that every team member has the opportunity to thrive and make a meaningful impact in the fast-paced world of sports and gaming marketing. With a commitment to employee development and a diverse workforce, we offer a unique environment where your contributions are celebrated and your career can flourish.
StudySmarter Expert Advice🤫
We think this is how you could land Content Editor - North American Markets in London
✨Tip Number 1
Get to know the company inside out! Research Legend's values, recent projects, and their approach to player experiences. This will help you tailor your conversations and show that you're genuinely interested in being part of the team.
✨Tip Number 2
Practice makes perfect! Prepare for your interviews by rehearsing common questions and crafting your responses. Think about how your skills align with the role of Content Editor and be ready to share examples of your past work.
✨Tip Number 3
Don’t underestimate the power of networking! Connect with current or former employees on LinkedIn. A friendly chat can give you insider tips and might even lead to a referral, which can boost your chances of landing that job.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re proactive and serious about joining the Legend team. Let’s get you in there!
We think you need these skills to ace Content Editor - North American Markets in London
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Content Editor role. Highlight your editorial expertise and experience in the gaming or entertainment space, as this will show us you understand what we're looking for.
Showcase Your Skills:When writing your application, don’t just list your skills—demonstrate them! Include examples of content you've edited or created that drove engagement or conversions. We love seeing real results!
Be Clear and Concise:We appreciate clarity, so keep your writing straightforward and to the point. Avoid jargon unless it’s relevant to the role. This is your chance to show off your editing skills right from the start!
Apply Through Our Website:For the best chance of getting noticed, make sure to apply through our website. It helps us keep track of applications and ensures you’re considered for the role. Plus, we can’t wait to see what you bring to the table!
How to prepare for a job interview at Legend Corp
✨Know Your Content Inside Out
Before the interview, make sure you’re familiar with the type of content Legend produces. Review their website and any recent campaigns to understand their tone and style. This will help you speak confidently about how your editing skills can enhance their content.
✨Showcase Your SEO Knowledge
Since the role involves collaboration with the SEO team, be prepared to discuss your experience with SEO best practices. Bring examples of how you've optimised content for search engines in the past, and be ready to suggest ideas on how to improve visibility for Legend's content.
✨Prepare for the Take-Home Task
The take-home task is a crucial part of the process. Use the time wisely to showcase your editing skills and understanding of commercial content. Make sure your submission aligns with their brand voice and SEO standards, as this will demonstrate your fit for the role.
✨Emphasise Collaboration Skills
Highlight your ability to work with cross-functional teams. Share specific examples of how you’ve collaborated with designers, product managers, or other editors in the past. This will show that you can thrive in a dynamic environment like Legend’s.
