At a Glance
- Tasks: Lead conversion rate optimisation to enhance customer journeys and drive business impact.
- Company: Join Legal & General, a leading UK financial services group with a focus on innovation.
- Benefits: Enjoy competitive pay, generous holiday, healthcare, and a chance to earn bonuses.
- Other info: Flexible working options available in a supportive, inclusive culture.
- Why this job: Make a real difference by improving customer experiences through data-driven insights.
- Qualifications: Experience in CRO, A/B testing, and strong analytical skills are essential.
The predicted salary is between 50000 - 65000 £ per year.
Company Description
Legal & General (L&G) is a leading UK financial services group and major global investor. We’ve been safeguarding people’s financial futures since 1836, and strive to build a better society, while improving the lives of our customers and creating value for shareholders. We are one of the world’s largest asset managers and provide powerful asset origination capabilities. Together, these underpin our retirement and protection solutions: we are an international player in pension risk transfer, in UK and US life insurance, and in UK workplace pensions and retirement income.
Who we are
Our Retail business supports customers throughout their lives, to help them save, plan, protect and enjoy retirement. We’re a leading provider of retirement and protection solutions. We aim to support our c.12.8 million policyholders and workplace members throughout their lifelong financial journeys. We focus on helping the customers of today and tomorrow achieve better long-term outcomes. We either talk with them directly or work with intermediaries and employers to meet their needs. We use the latest technology to connect with them quickly, efficiently and wherever possible in highly personalised ways.
Job Description
L&G Retail is looking for a Conversion Rate Optimisation Manager to help shape and deliver optimisation activity across our Direct Protection customer journeys. This is a great opportunity for someone who enjoys using data, experimentation and customer insight to make digital journeys work better. You’ll own the CRO roadmap, lead testing activity from idea through to insight, and work closely with teams across digital, product, compliance, marketing, analytics and development. You don’t need financial services experience. What matters most is that you can bring strong CRO knowledge, commercial awareness, analytical thinking and the confidence to take ownership of a roadmap that has real customer and business impact.
What you'll be doing:
- Defining and delivering the Direct Protection CRO strategy to improve conversion, customer experience and commercial outcomes
- Managing the full experimentation process, including hypothesis creation, prioritisation, QA, deployment, analysis and recommendations
- Building and maintaining a CRO backlog aligned to customer insight, analytics and business priorities
- Using qualitative and quantitative data to identify friction points, opportunities and next-best actions
- Collaborating with developers, analysts, compliance, marketing, product teams and external partners to deliver effective experiments
- Communicating test results, insights and business impact clearly to stakeholders at different levels
- Championing CRO best practice and helping build a data-driven, customer-focused experimentation culture
- Exploring new ways to improve personalisation, predictive modelling and automation across omnichannel journeys
Who we're looking for:
- Proven experience managing end-to-end conversion rate optimisation activity
- Strong hands-on experience with A/B testing, multivariate testing and experimentation tools such as Adobe Target, Optimizely, VWO or similar
- Strong analytical skills, with experience using tools such as Adobe Analytics, Google Analytics or equivalent
- Experience owning or shaping a CRO strategy, roadmap or experimentation backlog
- Good understanding of UX principles, customer behaviour and conversion best practice
- Confidence working with cross-functional teams, including developers, analysts, compliance, product and marketing colleagues
- Ability to turn data and customer insight into clear recommendations and measurable outcomes
- Familiarity with front-end technologies, session replay, heat mapping, usability testing or Scrum ways of working would be helpful but is not essential
Whatever your role, we reward performance and behaviour with a package that looks after all the things that are important to you. Here are some of the benefits we offer:
- The opportunity to participate in our annual, performance-related bonus plan and valuable share schemes
- Generous pension contribution
- Life assurance
- Healthcare Plan (permanent employees only)
- At least 25 days holiday, plus public holidays, 26 days after 2 years’ service. There’s also the option to buy and sell holiday
- Competitive family leave
- Participate in our electric car scheme, which offers employees the option to hire a brand-new electric car through tax efficient salary sacrifice (permanent employees only)
- There are many discounts we offer – both for our own products and at a range of high street stores and online
- We’re creating net-zero carbon workplaces by 2030 by investing in our sustainable, modern offices across the UK, all designed to bring people together and elevate the in-person experience
Additional Information
At L&G, we believe it's possible to generate positive returns today while helping to build a better future for all. If you join us, you’ll be part of a welcoming, inclusive culture, with opportunities to collaborate with people of diverse backgrounds, views, and experiences. Guided by leaders with integrity who care about your future and wellbeing. Empowered through initiatives which support people to develop their careers and excel.
We care passionately about outcomes rather than attendance and are therefore open to discussing all kinds of flexible working options including part-time, term-time and job shares. Although some roles have limited flexibility due to customer demand, we accommodate requests when we can. It doesn’t matter if you don’t meet every single criterion in this advert. Instead, think about what you excel at and what else you can bring in terms of strengths, potential and connection to our purpose.
Conversion Rate Optimisation Manager in Cardiff employer: LegalAndGeneral
Legal & General is an excellent employer that prioritises employee well-being and professional growth, offering competitive benefits such as generous pension contributions and flexible working options. Our collaborative work culture fosters innovation and allows you to make a meaningful impact in the field of asset liability management, all while being part of a forward-thinking team in a dynamic industry.
StudySmarter Expert Advice🤫
We think this is how you could land Conversion Rate Optimisation Manager in Cardiff
✨Tap into Campus Networks
If you're still in uni, don’t forget to engage with your campus's career services and attend finance-related events. Banks often do presentations and recruitment drives on campus, so put yourself out there and make use of these opportunities to show off your passion for the field.
✨Get Certified
Consider pursuing relevant certifications like the CFA or ACCA while you’re job hunting. They not only beef up your CV but also connect you with professional bodies which can lead to networking opportunities and even job openings in banking and financial services.
✨Connect on Professional Platforms
Join finance-focused groups on platforms like LinkedIn and engage in discussions. This can really help you stand out from the crowd, allowing potential employers to see your knowledge and interest in industry trends. Plus, you might stumble upon job postings shared exclusively within the group.
✨Apply Directly and Be Proactive
Don’t shy away from reaching out directly to firms like LegalAndGeneral. Use their websites and apply through them, but also consider following up with a polite email to express your enthusiasm. Being proactive can make a huge difference in getting noticed in the competitive financial services sector.
We think you need these skills to ace Conversion Rate Optimisation Manager in Cardiff
Some tips for your application 🫡
Show Off Your Numbers!:In the banking and financial services world, quantifiable achievements are key. Make sure your CV highlights your grades in relevant subjects, any financial certifications you hold, and specific projects where you've delivered measurable results. Employers love to see how your skills translate into real-world success.
Tailor Your Cover Letter to the Role:When applying for a full-time position, your cover letter should make a direct connection between your experience and the job description. Don't just state your enthusiasm for finance—dive into how your background in banking or financial analysis sets you apart. Let your passion shine through while being specific about what you can bring to LegalAndGeneral.
Include Relevant Financial Software Experience:If you've worked with financial modelling tools or software like Excel, SAP, or specific analytical tools during your studies or internships, bring that up! Highlighting your proficiency can really make your application pop and show you're ready to hit the ground running in a full-time role.
Research and Reflect:Before hitting that 'apply' button on LegalAndGeneral's website, do a little digging. Look up their recent projects, values, and culture. Reflecting their ethos in your application can make a huge difference and show you’re genuinely interested in being part of the team!
How to prepare for a job interview at LegalAndGeneral
✨Brush Up on Financial Analysis Skills
Make sure you're well-versed in financial concepts and analytical techniques relevant to banking and financial services. Get comfortable with tools like Excel for modelling or financial forecasting, as technical questions in this area are common during interviews with LegalAndGeneral.
✨Prepare for Case Studies
Expect to tackle case studies that demonstrate your problem-solving skills in real-world banking scenarios. Familiarise yourself with the types of problems you might face—think risk assessments or investment evaluations—and be ready to articulate your thought process clearly.
✨Show Your Passion for Finance
Since this is a full-time position, employers at LegalAndGeneral will be keen to see your genuine interest in finance. Be prepared to discuss recent industry trends or news articles that excite you, showcasing your enthusiasm and engagement with the field.
✨Network with Industry Professionals
Before your interview, reach out to current or former LegalAndGeneral employees on platforms like LinkedIn. They'll offer unique insights into the company's culture and the interview process, which can give us a delightful edge in showcasing a good fit for the team.
