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- Tasks: Lead digital discovery strategy and optimise AI-driven search for a leading legal tech company.
- Company: Join BigHand, a forward-thinking tech firm transforming the legal industry.
- Benefits: Enjoy 25 days holiday, competitive salary, and opportunities for professional growth.
- Why this job: Shape the future of digital discovery and make a real impact in a dynamic environment.
- Qualifications: 5+ years in digital marketing with a focus on AI-driven strategies and B2B environments.
- Other info: Collaborative culture that values learning, innovation, and teamwork.
The predicted salary is between 48000 - 72000 £ per year.
BigHand offers technology solutions for busy legal professionals that provide data and insights to increase value and profits. Through our expert knowledge and innovative technology, we enable our customers to achieve enhanced efficiency, better decision-making and harness their competitive edge. We build with tomorrow in mind, transforming ideas into action and empowering our customers to succeed in a world of constant change.
We are a business driven by our values and have these at the centre of everything we do. Our BigHanders are dedicated to building a culture where We Win Together, We Love to Learn, We Do the Right Thing, We Own It and We Find the Fun.
About the role
The Digital Discovery & AI Strategy Manager owns how the business is discovered, understood, and trusted across digital and AI-mediated environments. This role defines and evolves the company’s digital discovery strategy across traditional search, AI answer engines, generative platforms, social networks, websites, and key third-party ecosystems. It ensures the organisation is optimised for modern B2B buying journeys, where buyers increasingly self-educate, validate, and shortlist through AI-powered research and distributed digital touchpoints. The role exists to future-proof visibility, authority, and trust, aligning digital discovery with brand evolution, product priorities, and growth objectives.
What you’ll do
- Digital Discovery Strategy (End-to-End)
- Define and own the digital discovery strategy across all owned, earned, and third-party digital surfaces, including:
- Corporate website and sub-domains
- LinkedIn and priority social platforms
- Search engines and AI answer engines
- Generative and LLM-powered research tools
- Analyst, review, partner, and industry platforms
- Establish how each surface supports different stages of the buying journey, from early awareness to deal validation
- Ensure digital discovery strategy aligns with brand direction, product positioning, and go-to-market priorities
- Own the strategy for AI-driven search and discovery, including:
- AEO (Answer Engine Optimisation)
- GEO (Generative Engine Optimisation)
- SEO for traditional search environments
- Own the strategic evolution of the website as a primary discovery, education, and validation asset
- Define principles for:
- Information architecture
- ICP-led journeys
- Product and solution discoverability
- Proof, trust, and credibility signals
- Define the strategy for visibility, consistency, and authority across distributed digital environments, including:
- LinkedIn and social research surfaces
- Analyst and review platforms
- Partner ecosystems and marketplaces
- Define success metrics for digital discovery beyond traffic, including:
- Visibility in AI answers and generative search
- Share of category and solution-level discovery
- Authority, trust, and validation signals
- Journey progression and engagement quality
- Lead and develop two digital specialists, setting:
- Clear focus areas and priorities
- Standards for quality and evidence-led decision-making
- Ensure team skills remain current as search, AI, and discovery models evolve
- Foster a culture of experimentation, learning, and adaptation
What we’re looking for
- Minimum 5 years’ experience in digital marketing, digital strategy, or discovery-focused roles within a B2B, SaaS, or complex services environment
- At least 1 year in an AI‑discovery focussed role, optimising for AI-driven search, generative platforms, answer engines, or AI‑mediated buyer journeys
- Proven experience owning or shaping digital discovery strategy across search, website, social, AI-powered research tools, and third‑party platforms
- Strong understanding of SEO, AEO, GEO, and how content, structure, metadata, and authority signals influence both human buyers and AI systems
- Experience defining the strategic evolution of a corporate website as a discovery, education, and validation asset
- Evidence-led approach, with experience defining and using meaningful discovery and visibility metrics beyond traffic and rankings
- Track record of effective cross-functional collaboration with Marketing, Content, Product, Commercial, and Operations teams
- Experience leading or mentoring specialists, setting standards and building capability in evolving digital disciplines
Desirable experience
- Experience in legal technology or professional services B2B markets
- Experience with Pardot
What we offer
25 days holiday (exc.
Digital Discovery & AI Strategy Manager in London employer: Legal Tech Consultants LLC
Contact Detail:
Legal Tech Consultants LLC Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Discovery & AI Strategy Manager in London
✨Tip Number 1
Network like a pro! Reach out to connections in the legal tech space and let them know you're on the hunt for a role. Attend industry events or webinars to meet potential employers and get your name out there.
✨Tip Number 2
Show off your skills! Create a personal website or portfolio that highlights your experience in digital marketing and AI strategy. This is a great way to demonstrate your expertise and make a lasting impression.
✨Tip Number 3
Prepare for interviews by researching BigHand's values and culture. Think about how your experience aligns with their mission of empowering customers and driving innovation in legal tech.
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in joining the BigHand team.
We think you need these skills to ace Digital Discovery & AI Strategy Manager in London
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Digital Discovery & AI Strategy Manager role. Highlight your experience in digital marketing and AI-driven strategies, showing us how you can contribute to our mission of empowering customers.
Showcase Your Achievements: Don’t just list your responsibilities; we want to see your impact! Use specific examples of how you've shaped digital discovery strategies or improved visibility in previous roles. Numbers and metrics can really make your application stand out.
Be Authentic: Let your personality shine through in your application. We value a culture where 'We Win Together' and 'We Love to Learn', so share your passion for digital innovation and how you align with our values.
Apply Through Our Website: For the best chance of success, apply directly through our website. This ensures your application gets to the right people and shows us you're serious about joining the BigHand team!
How to prepare for a job interview at Legal Tech Consultants LLC
✨Know Your Digital Discovery Strategy
Before the interview, dive deep into BigHand's digital discovery strategy. Understand how they leverage AI and digital platforms to enhance visibility and trust. Be ready to discuss your insights on their current approach and suggest innovative ideas that align with their goals.
✨Showcase Your AI Expertise
Since this role focuses heavily on AI-driven search and discovery, prepare examples from your past experience where you've successfully implemented AI strategies. Highlight specific metrics or outcomes that demonstrate your impact in optimising for AI-mediated buyer journeys.
✨Prepare for Cross-Functional Collaboration Questions
BigHand values collaboration across teams. Think of instances where you've worked with marketing, content, or product teams to achieve a common goal. Be ready to explain your role, the challenges faced, and how you navigated them to foster teamwork and success.
✨Emphasise a Culture of Learning
BigHand is all about continuous learning and adaptation. Share your experiences of how you've embraced new trends in digital marketing or AI. Discuss any courses, certifications, or self-learning initiatives you've undertaken to stay ahead in the field.
