Digital Discovery & AI Strategy Manager

BigHand offers technology solutions for busy legal professionals that provide data and insights to increase value and profits. Through our expert knowledge and innovative technology, we enable our customers to achieve enhanced efficiency, better decision-making and harness their competitive edge. We build with tomorrow in mind, transforming ideas into action and empowering our customers to succeed in a world of constant change.

We are a business driven by our values and have these at the centre of everything we do. Our BigHanders are dedicated to building a culture where We Win Together, We Love to Learn, We Do the Right Thing, We Own It and We Find the Fun.

About the role: The Digital Discovery & AI Strategy Manager owns how the business is discovered, understood, and trusted across digital and AI-mediated environments. This role defines and evolves the company’s digital discovery strategy across traditional search, AI answer engines, generative platforms, social networks, websites, and key third-party ecosystems. It ensures the organisation is optimised for modern B2B buying journeys, where buyers increasingly self-educate, validate, and shortlist through AI-powered research and distributed digital touchpoints. The role exists to future-proof visibility, authority, and trust, aligning digital discovery with brand evolution, product priorities, and growth objectives.

What you’ll do:

• Digital Discovery Strategy (End-to-End): Define and own the digital discovery strategy across all owned, earned, and third-party digital surfaces, including corporate website and sub-domains, LinkedIn and priority social platforms, search engines and AI answer engines, generative and LLM-powered research tools, analyst, review, partner, and industry platforms. Establish how each surface supports different stages of the buying journey, from early awareness to deal validation. Ensure digital discovery strategy aligns with brand direction, product positioning, and go-to-market priorities.
• AI Search, AEO, GEO & SEO Strategy: Own the strategy for AI-driven search and discovery, including AEO (Answer Engine Optimisation), GEO (Generative Engine Optimisation), and SEO for traditional search environments. Define principles for optimising content, structure, metadata, schema, and authority signals for both human buyers and AI systems. Partner with Commercial and Content leaders to ensure assets are discoverable, interpretable, and credible in AI-mediated journeys. Continuously adapt strategy in response to evolving search and AI platforms.
• Website & Core Digital Asset Evolution: Own the strategic evolution of the website as a primary discovery, education, and validation asset. Define principles for information architecture, ICP-led journeys, product and solution discoverability, and proof, trust, and credibility signals. Ensure the website supports both self-serve research and sales-assisted buying paths. Guide prioritisation of optimisation initiatives without owning day-to-day execution.
• Distributed & Third-Party Digital Presence: Define the strategy for visibility, consistency, and authority across distributed digital environments, including LinkedIn and social research surfaces, analyst and review platforms, partner ecosystems and marketplaces. Ensure consistency of messaging, proof points, and positioning across third-party sites. Identify and address gaps where external digital presence undermines discovery, trust, or conversion.
• Measurement, Monitoring & Insight: Define success metrics for digital discovery beyond traffic, including visibility in AI answers and generative search, share of category and solution-level discovery, authority, trust, and validation signals, journey progression and engagement quality. Monitor performance across owned and third-party assets. Partner with Growth Operations & Intelligence to surface insight, trends, and risk to senior leadership. Use evidence to inform prioritisation and continuous improvement.
• Team Leadership & Capability Development: Lead and develop two digital specialists, setting clear focus areas and priorities, standards for quality and evidence-led decision-making. Ensure team skills remain current as search, AI, and discovery models evolve. Foster a culture of experimentation, learning, and adaptation.

What we’re looking for:

• Minimum 5 years’ experience in digital marketing, digital strategy, or discovery-focused roles within a B2B, SaaS, or complex services environment.
• At least 1 year in an AI-discovery focussed role, optimising for AI-driven search, generative platforms, answer engines, or AI-mediated buyer journeys.
• Proven experience owning or shaping digital discovery strategy across search, website, social, AI-powered research tools, and third-party platforms.
• Strong understanding of SEO, AEO, GEO, and how content, structure, metadata, and authority signals influence both human buyers and AI systems.
• Experience defining the strategic evolution of a corporate website as a discovery, education, and validation asset.
• Evidence-led approach, with experience defining and using meaningful discovery and visibility metrics beyond traffic and rankings.
• Track record of effective cross-functional collaboration with Marketing, Content, Product, Commercial, and Operations teams.
• Experience leading or mentoring specialists, setting standards and building capability in evolving digital disciplines.

Desirable experience:

• Experience in legal technology or professional services B2B markets.
• Experience with Pardot.

What we offer:

• 25 days holiday (exc. bank holidays) + 3 BigHand days off between Christmas & New Year.
• Various wellbeing benefits including private medical, vision, online wellbeing programs & webinars, access to online therapy and Employee Resource Groups (ERG).
• Company-wide Wellness day, for our teams all across the globe to switch off and spend the day doing something to nourish their mental health.
• Opportunities to give back with company volunteer events and individual volunteer days.
• Career growth opportunities and study leave allowance.
• Family benefits including enhanced parental leave, secondary caregiver leave and fertility support.
• Financial benefits including pension scheme, life assurance, and salary sacrificing.
• Cycle to Work Scheme and Tech Scheme.
• Growing business with a global presence, flexible working, modern offices, and remote work options.

Our DEI Commitment: We welcome the unique value and individuality that you can bring to BigHand. We are an equal opportunity employer and are dedicated to recruiting solely based on capability and potential regardless of race, gender, sexual orientation, gender identity or expression, age, educational background, national origin, religion, military status or physical ability. Our BigHanders are dedicated to advancing our culture of belonging by embracing differing viewpoints, opinions, thoughts, and ideas.