National Sales Manager UK in London

OverviewLocation: UK (Nationwide travel required)

Direct Reports: managing 5 Area Sales Managers (Central, South of the Thames, North of the Thames, West & North)

As the business continues its growth journey, we are seeking an exceptional National Sales Manager to play a pivotal role in shaping our future. You will be managing 5 area sales managers.

The RoleThis is a senior, career-defining leadership position with full responsibility for the UK sales function. Leading a team of five Area Sales Managers, you will be accountable for driving sustainable revenue growth, increasing market share, and delivering profitable performance aligned with budgeted EBITDA.

Working closely with the Managing Director and wider leadership team, you will have significant autonomy to shape and execute the national sales strategy. For the right individual, this role offers a clear pathway to becoming a member of the Board , with genuine influence over the long-term direction of the business.

We are looking for a commercially astute, ambitious sales leader with a proven ability to translate strategy into action and inspire teams to consistently perform at their best.

Responsibilities

Sales Strategy & Growth

Develop and deliver a National Sales Strategy aligned with company objectives

Drive sustainable revenue growth, margin improvement, and increased market share

Identify new sales opportunities through market and competitor analysis

Leadership & Team Management

Lead, motivate, and develop a team of Area Sales Managers across the UK

Set clear objectives, KPIs, and performance expectations

Foster a high-performance culture through coaching, accountability, and engagement

Performance & Reporting

Monitor and analyse sales performance, providing insights and recommendations

Produce accurate and timely sales reports for the Directors

Ensure focus on profitability and EBITDA contribution

Customer & Stakeholder Engagement

Support Area Sales Managers in developing strong relationships with key accounts

Travel nationwide to support the team and resolve escalated customer issues

Work closely with Marketing, Operations, and Finance to ensure alignment

Represent Tropical at trade shows, conferences, and industry events

Candidate Requirements

Minimum 5 years\’ experience in a senior national or multi-region sales leadership role

Proven track record of delivering growth against ambitious sales and profitability targets

Strong leadership and people management skills, with experience developing high-performing teams

Highly commercially aware with the ability to analyse data and market trends

Excellent communication, negotiation, and stakeholder management skills

Results-driven, strategic, and motivated by long-term business success

Ambition and capability to progress into a Board-level role

Salary & Benefits

Competitive salary (negotiable depending on experience)

Commission based on Area Sales Manager growth

Bonus linked to achievement of budgeted EBITDA

Company car

Company phone and laptop

Additional holiday linked to length of service

Healthcare Cashback Scheme

Employee Assistance Programme

Free on-site parking

Working Hours: 40 hours per week (flexible to suit the role)

Travel: Nationwide travel required, including regular overnight stays

Blue Arrow is proud to be a Disability Confident Employer and is committed to helping find great work opportunities for great people.

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