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- Tasks: Lead experimentation to enhance customer journeys and drive business impact.
- Company: Join Legal & General, a top UK financial services group dedicated to safeguarding financial futures since 1836.
- Benefits: Enjoy flexible working options, generous holidays, performance bonuses, and discounts on products.
- Why this job: Be part of a data-driven culture that values innovation and collaboration for better customer outcomes.
- Qualifications: Experience in CRO, A/B testing tools, and a passion for digital innovation are essential.
- Other info: We embrace diversity and support career development in a welcoming, inclusive environment.
The predicted salary is between 36000 - 60000 £ per year.
Company Description
Legal & General (L&G) is a leading UK financial services group and major global investor. We’ve been safeguarding people’s financial futures since 1836, and strive to build a better society, while improving the lives of our customers and creating value for shareholders. We are one of the world’s largest asset managers and provide powerful asset origination capabilities. Together, these underpin our retirement and protection solutions: we are an international player in pension risk transfer, in UK and US life insurance, and in UK workplace pensions and retirement income. L&G Retail supports the savings, protection and retirement needs of around 14 million people, through our portfolio of retail and workplace businesses. Our Retail division helps people enjoy a more colourful retirement, both directly and through their employers, including Lifetime Mortgages, Retirement Interest Only Mortgages and financial advice on our range of lending products. We are the UK’s number one individual life insurer, and also provide Group Protection products for employers – all helping people to plan for the unexpected. We support home buying through our Mortgage Club – the UK’s largest – and our award-winning Surveying Services team. And our fintech team finds and supports socially useful start-ups and scale-ups working in the workplace, home, insurance and wealth areas. Joining us means helping create brighter financial futures for all our customers.
Job Description
We’re looking for a curious, creative, and commercially minded Conversion Rate Optimisation (CRO) Manager to join our Customer Journey Optimisation team in Cardiff. This is a fantastic opportunity to lead experimentation across our Workplace journeys, helping us deliver better customer outcomes and drive measurable business impact. If you’re passionate about data, user experience, and continuous improvement, we’d love to hear from you!
What you’ll be doing:
- Defining and delivering the CRO strategy for Workplace journeys
- Managing the full experimentation lifecycle from hypothesis to insight
- Leading A/B testing using Adobe Target and analysing performance
- Collaborating with developers, analysts, marketers, and product teams
- Building and maintaining a prioritised experimentation backlog
- Championing a data-driven, customer-centric culture of experimentation
- Leveraging data and research to identify friction points and opportunities
- Exploring innovative approaches including AI and machine learning
Qualifications
Who we’re looking for:
- Proven experience in CRO with a track record of delivering measurable results
- Strong knowledge of A/B testing tools and analytics platforms (e.g. Adobe Target, Oracle Maxymiser, Optimizely)
- An understanding of UX principles, user behaviour and conversion best practices
- Good experience of front-end development (HTML/CSS/JavaScript), tag management systems, data layers, and content management systems is desirable — especially when collaborating with technical teams or reviewing test implementation
- Experience with customer research tools and usability testing (e.g. Qualtrics, UserZoom, Usabilla, Qualaroo)
- A proactive mindset with a passion for digital innovation
Whatever your role, we reward performance and behaviour with a package that looks after all the things that are important to you. Here are some of the benefits we offer:
- The opportunity to participate in our annual, performance-related bonus plan and valuable share schemes
- Generous pension contribution
- Life assurance
- Healthcare Plan (permanent employees only)
- At least 25 days holiday, plus public holidays, 26 days after 2 years’ service. There’s also the option to buy and sell holiday
- Competitive family leave
- Participate in our electric car scheme, which offers employees the option to hire a brand-new electric car through tax efficient salary sacrifice (permanent employees only)
- There are the many discounts we offer – both for our own products and at a range of high street stores and online
- In 2023, some of our workspaces were redesigned. Our offices are great spaces to connect and collaborate and have your wellbeing at the heart
Additional Information
At L&G, we believe it’s possible to generate positive returns today while helping to build a better future for all. If you join us, you’ll be part of a welcoming, inclusive culture, with opportunities to collaborate with people of diverse backgrounds, views, and experiences. Guided by leaders with integrity who care about your future and wellbeing. Empowered through initiatives which support people to develop their careers and excel. We care passionately about outcomes rather than attendance and are therefore open to discussing all kinds of flexible working options including part-time, term-time and job shares. Although some roles have limited flexibility due to customer demand, we accommodate requests when we can. It doesn’t matter if you don’t meet every single criterion in this advert. Instead, think about what you excel at and what else you can bring in terms of strengths, potential and connection to our purpose.
Optimisation Manager employer: Legal & General
Contact Detail:
Legal & General Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Optimisation Manager
✨Tip Number 1
Familiarise yourself with the latest trends in Conversion Rate Optimisation (CRO). Understanding current best practices and innovative techniques, especially in A/B testing and user experience, will help you stand out as a knowledgeable candidate.
✨Tip Number 2
Network with professionals in the CRO field, particularly those who have experience with tools like Adobe Target. Engaging in discussions or attending relevant webinars can provide insights and connections that may benefit your application.
✨Tip Number 3
Showcase your analytical skills by discussing any past projects where you successfully used data to drive decisions. Be prepared to share specific examples of how your insights led to measurable improvements in conversion rates.
✨Tip Number 4
Research Legal & General’s approach to customer journey optimisation. Understanding their values and how they implement CRO strategies will allow you to tailor your conversations during interviews and demonstrate your genuine interest in the role.
We think you need these skills to ace Optimisation Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in Conversion Rate Optimisation (CRO). Focus on specific projects where you've successfully implemented A/B testing and improved user experience, as these are key aspects of the role.
Craft a Compelling Cover Letter: In your cover letter, express your passion for data-driven decision making and continuous improvement. Mention how your skills align with the company's goals and how you can contribute to their customer journey optimisation efforts.
Showcase Your Technical Skills: Include any experience you have with A/B testing tools like Adobe Target or analytics platforms. If you have front-end development skills, mention them as they are desirable for collaborating with technical teams.
Demonstrate Your Curiosity: Highlight instances where you've explored innovative approaches in your previous roles, such as using AI or machine learning in CRO. This will show your proactive mindset and passion for digital innovation, which is essential for this position.
How to prepare for a job interview at Legal & General
✨Showcase Your CRO Experience
Be prepared to discuss your previous experience in Conversion Rate Optimisation. Highlight specific projects where you successfully implemented A/B testing and the measurable results that followed. This will demonstrate your capability and understanding of the role.
✨Familiarise Yourself with Tools
Make sure you have a solid understanding of the A/B testing tools mentioned in the job description, such as Adobe Target. If possible, share examples of how you've used these tools in past roles to drive improvements in user experience and conversion rates.
✨Understand User Behaviour
Brush up on UX principles and user behaviour insights. Be ready to discuss how you identify friction points in customer journeys and how you leverage data to enhance user experiences. This shows your commitment to a customer-centric approach.
✨Demonstrate a Proactive Mindset
Express your passion for digital innovation and continuous improvement. Share any innovative approaches you've explored, such as using AI or machine learning in your previous work. This will align with the company's focus on creativity and curiosity.