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For Companies At a Glance
- Tasks: Lead marketing strategies and collaborate with teams to drive brand success.
- Company: Join Legal & General, a leader in workplace savings and investment solutions.
- Benefits: Enjoy flexible working, generous holidays, and a comprehensive benefits package.
- Why this job: Be part of a dynamic team shaping the future of financial services with a focus on wellbeing.
- Qualifications: Experience in asset management marketing and strong communication skills are essential.
- Other info: We value diversity and support your growth in a collaborative environment.
The predicted salary is between 43200 - 72000 £ per year.
Join our high-performing Channel Marketing team and help shape the future of Defined Contribution (DC) and workplace savings at Legal & General. As a DC Channel Marketing Manager, you’ll lead strategic, integrated marketing initiatives that drive commercial outcomes and elevate our brand in a competitive market. This is a fantastic opportunity to work cross-functionally with talented colleagues across Investment, Distribution, and Product teams, while empowering a virtual team of marketing specialists.
What you’ll be doing:
- Leading the development and execution of integrated marketing strategies aligned to business goals
- Collaborating with virtual teams to deliver high-quality campaigns and client communications
- Managing stakeholder relationships across senior leadership and business divisions
- Creating and maintaining compelling sales enablement materials and digital content
- Overseeing thought leadership initiatives including webinars, articles, and client updates
- Monitoring and benchmarking competitor activity to inform campaign enhancements
- Ensuring compliance with brand, regulatory, and governance standards
- Tracking performance metrics and reporting on campaign effectiveness
Qualifications: Who we’re looking for:
- Proven experience in marketing within the asset management sector
- Strong understanding of the DC and workplace savings market
- Excellent communication skills with the ability to craft engaging marketing content
- Experience managing cross-functional teams and stakeholder relationships
- Knowledge of digital and traditional marketing channels
- Ability to manage budgets and monitor campaign ROI
- A proactive, collaborative mindset with strong project management skills
- A degree or equivalent experience; industry accreditation (e.g., IMC) is a plus
We offer a comprehensive benefits package, including:
- The opportunity to participate in our annual performance-related bonus plan and share schemes
- Generous pension contribution
- Life assurance
- Healthcare plan (permanent employees only)
- At least 25 days holiday, plus public holidays, increasing after 2 years’ service
- Option to buy and sell holiday
- Competitive family leave
- Participation in our electric car scheme with salary sacrifice
- Discounts for our products and at high street stores and online
- Modern office spaces designed to promote wellbeing and collaboration
Additional Information
At L&G, we believe in generating positive returns today while building a better future for all. Join us to be part of a welcoming, inclusive culture that values diversity, integrity, and your wellbeing. We support flexible working arrangements and encourage you to bring your strengths, potential, and connection to our purpose. We look forward to your application.
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DC Channel Marketing Manager employer: Legal & General
Contact Detail:
Legal & General Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land DC Channel Marketing Manager
✨Tip Number 1
Familiarise yourself with the latest trends in the Defined Contribution and workplace savings market. This knowledge will not only help you understand the role better but also allow you to engage in meaningful conversations during interviews.
✨Tip Number 2
Network with professionals in the asset management sector, especially those who have experience in channel marketing. Attend industry events or webinars to connect with potential colleagues and learn about their experiences.
✨Tip Number 3
Prepare to discuss specific examples of successful marketing campaigns you've led or contributed to. Highlight your ability to manage cross-functional teams and stakeholder relationships, as these are crucial for the role.
✨Tip Number 4
Showcase your understanding of both digital and traditional marketing channels. Be ready to discuss how you would leverage these channels to enhance brand visibility and drive commercial outcomes for Legal & General.
We think you need these skills to ace DC Channel Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in marketing, particularly within the asset management sector. Emphasise your understanding of the DC and workplace savings market, as well as any cross-functional team management experience.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for marketing and your ability to lead integrated marketing strategies. Mention specific examples of past campaigns you've managed and how they align with the goals of Legal & General.
Showcase Communication Skills: In your application, demonstrate your excellent communication skills by including examples of engaging marketing content you’ve created. Highlight your experience in managing stakeholder relationships and how you’ve successfully collaborated with teams.
Highlight Project Management Experience: Detail your project management skills in your application. Provide examples of how you've managed budgets, tracked campaign ROI, and ensured compliance with brand and regulatory standards in previous roles.
How to prepare for a job interview at Legal & General
✨Understand the Market
Make sure you have a solid grasp of the Defined Contribution and workplace savings market. Research current trends, challenges, and opportunities in the sector to demonstrate your knowledge during the interview.
✨Showcase Your Experience
Prepare specific examples from your past roles that highlight your experience in marketing within the asset management sector. Be ready to discuss how you've successfully managed cross-functional teams and stakeholder relationships.
✨Communicate Effectively
Since excellent communication skills are crucial for this role, practice articulating your thoughts clearly and engagingly. Consider how you can convey complex marketing strategies in a way that resonates with various audiences.
✨Prepare for Scenario Questions
Anticipate questions that may ask you to solve hypothetical marketing challenges or improve existing campaigns. Think about how you would leverage digital and traditional marketing channels to achieve business goals.
