At a Glance
- Tasks: Create engaging content that connects with customers and simplifies financial products.
- Company: Join a leading UK financial services group committed to building a better society.
- Benefits: Enjoy competitive pay, generous holiday, healthcare, and a chance to earn bonuses.
- Other info: Flexible working options and a supportive, inclusive culture await you.
- Why this job: Be a creative storyteller and make investing accessible for everyone.
- Qualifications: Experience in content marketing and strong communication skills are essential.
The predicted salary is between 45000 - 55000 £ per year.
Legal & General (L&G) is a leading UK financial services group and major global investor. We’ve been safeguarding people’s financial futures since 1836, and strive to build a better society, while improving the lives of our customers and creating value for shareholders. We are one of the world’s largest asset managers and provide powerful asset origination capabilities. Together, these underpin our retirement and protection solutions: we are an international player in pension risk transfer, in UK and US life insurance, and in UK workplace pensions and retirement income.
Our global asset management business provides our clients and partners with complex, responsible investment solutions, working internationally across public and private markets.
Are you a creative storyteller with a passion for helping customers feel confident about their financial futures? We’re looking for a Customer Content Manager to bring our brand voice to life and create high‑quality, engaging content that truly connects with end-investors. In this role, you’ll help shape how we communicate the value of our Workplace ISA, SIPP and drawdown products—making investing clearer, more accessible and more human for all.
What you’ll be doing:
- Developing and delivering engaging content across articles, guides, videos, podcasts, presentations and social channels
- Bringing our brand voice to life across advertising, digital, print and employee communications
- Creating customer‑focused copy that resonates with diverse audiences at different stages of their investment journey
- Collaborating with designers, marketers and stakeholders to co‑create campaigns with measurable impact
- Adapting tone and messaging to suit different products, channels and customer groups while maintaining brand consistency
- Contributing creative ideas and storytelling that enhance retail campaigns and wider marketing initiatives
- Managing a rolling editorial calendar and experimenting with formats to maximise reach and engagement
- Editing and refining content to ensure clarity, consistency and alignment with our house style and tone of voice
Who we’re looking for:
- Experience in content marketing, communications or copywriting, ideally within financial services, asset management or media
- Strong understanding of retail investment products such as Workplace ISA, SIPP and drawdown
- Ability to tailor messaging for different audiences while maintaining a consistent brand voice
- Excellent written and verbal communication skills, with strong attention to detail
- Confidence working with multiple stakeholders and collaborating across teams
- Strong organisational and project management skills, with the ability to manage competing priorities
- Familiarity with digital content platforms and analytics tools
- A curious, proactive mindset with enthusiasm for creative storytelling and continuous improvement
Benefits:
- The opportunity to participate in our annual, performance related bonus plan and valuable share schemes
- Generous pension contribution
- Life assurance
- Healthcare Plan (permanent employees only)
- At least 25 days holiday, plus public holidays, 26 days after 2 years’ service. There’s also the option to buy and sell holiday
- Competitive family leave
- Participate in our electric car scheme, which offers employees the option to hire a brand-new electric car through tax efficient salary sacrifice (permanent employees only)
- There are the many discounts we offer – both for our own products and at a range of high street stores and online
- We’re creating net‑zero carbon workplaces by 2030 by investing in our sustainable, modern offices across the UK, all designed to bring people together and elevate the in‑person experience
At L&G, we believe it’s possible to generate positive returns today while helping to build a better future for all. If you join us, you’ll be part of a welcoming, inclusive culture, with opportunities to collaborate with people of diverse backgrounds, views, and experiences. Guided by leaders with integrity who care about your future and wellbeing. Empowered through initiatives which support people to develop their careers and excel.
We care passionately about outcomes rather than attendance and are therefore open to discussing all kinds of flexible working options including part-time, term-time and job shares. Although some roles have limited flexibility due to customer demand, we accommodate requests when we can.
It doesn’t matter if you don’t meet every single criterion in this advert. Instead, think about what you excel at and what else you can bring in terms of strengths, potential and connection to our purpose.
Customer Content Manager employer: Legal & General
Legal & General is an exceptional employer, offering a dynamic work environment that fosters creativity and collaboration. As a Customer Content Manager, you will have the opportunity to craft engaging content that resonates with diverse audiences while benefiting from generous employee perks such as a competitive pension scheme, healthcare plans, and flexible working options. With a strong commitment to sustainability and a culture that values inclusivity and personal growth, L&G empowers its employees to thrive both professionally and personally.
StudySmarter Expert Advice🤫
We think this is how you could land Customer Content Manager
✨Tip Number 1
Get your networking game on! Reach out to people in the industry, especially those at Legal & General. A friendly chat can open doors and give you insights that a job description just can't.
✨Tip Number 2
Show off your creativity! When you get the chance to interview, bring examples of your work—think articles, videos, or campaigns you've created. This is your time to shine and demonstrate how you can bring their brand voice to life.
✨Tip Number 3
Tailor your approach! Research L&G’s products like Workplace ISA and SIPP, and think about how you can make investing clearer for their customers. Show them you understand their audience and can connect with diverse groups.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the team at Legal & General.
We think you need these skills to ace Customer Content Manager
Some tips for your application 🫡
Show Your Storytelling Skills:As a Customer Content Manager, your ability to tell engaging stories is key. Make sure your application reflects your creativity and showcases examples of how you've connected with audiences through your writing.
Tailor Your Content:Just like you would adapt messaging for different products, tailor your application to highlight relevant experience in financial services or content marketing. This shows us you understand the role and can speak our brand voice.
Be Clear and Concise:We love clarity! Ensure your application is well-structured and free from jargon. Use straightforward language to demonstrate your excellent communication skills and attention to detail.
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about our company culture.
How to prepare for a job interview at Legal & General
✨Know Your Content Inside Out
Before the interview, dive deep into the types of content you’ll be creating as a Customer Content Manager. Familiarise yourself with Workplace ISA, SIPP, and drawdown products. This will not only help you answer questions confidently but also show your genuine interest in the role.
✨Showcase Your Storytelling Skills
Prepare examples of your previous work that highlight your storytelling abilities. Whether it’s articles, videos, or social media campaigns, be ready to discuss how you’ve engaged diverse audiences and made complex financial topics accessible.
✨Collaborate Like a Pro
Since this role involves working with various stakeholders, think of instances where you successfully collaborated on projects. Be prepared to share how you managed competing priorities and ensured everyone was aligned with the brand voice.
✨Ask Insightful Questions
At the end of the interview, don’t shy away from asking questions. Inquire about the company’s approach to content strategy or how they measure the impact of their campaigns. This shows your enthusiasm for the role and helps you gauge if it’s the right fit for you.
