At a Glance
- Tasks: Lead experimentation to enhance customer journeys and drive business impact.
- Company: Join Legal & General, a top UK financial services group with a mission to improve lives since 1836.
- Benefits: Enjoy performance bonuses, share schemes, healthcare plans, and flexible working options.
- Other info: Embrace a welcoming culture that values diverse perspectives and supports your wellbeing.
- Why this job: Be part of a data-driven team focused on innovation and creating brighter financial futures.
- Qualifications: Experience in CRO, A/B testing tools, and a passion for digital innovation required.
The predicted salary is between 36000 - 60000 £ per year.
Company Description
Legal & General (L&G) is a leading UK financial services group and major global investor.
We\'ve been safeguarding people\'s financial futures since 1836, and strive to build a better society, while improving the lives of our customers and creating value for shareholders.
We are one of the world\'s largest asset managers and provide powerful asset origination capabilities. These underpin our retirement and protection solutions: we are an international player in pension risk transfer, UK and US life insurance, and UK workplace pensions and retirement income.
L&G Retail supports the savings, protection, and retirement needs of around 14 million people through our portfolio of retail and workplace businesses.
Our Retail division helps people enjoy a more colourful retirement, directly and through their employers, including Lifetime Mortgages, Retirement Interest Only Mortgages, and financial advice on our range of lending products.
We are the UK\'s number one individual life insurer, and also provide Group Protection products for employers, helping people to plan for the unexpected. We support home buying through our Mortgage Club, the UK\'s largest, and our award-winning Surveying Services team. Our fintech team finds and supports socially useful start-ups and scale-ups working in the workplace, home, insurance, and wealth areas.
Joining us means helping create brighter financial futures for all our customers.
Job Description
We\'re looking for a curious, creative, and commercially minded Conversion Rate Optimisation (CRO) Manager to join our Customer Journey Optimisation team in Cardiff.
This is a fantastic opportunity to lead experimentation across our Direct Protection journeys, helping us deliver better customer outcomes and drive measurable business impact. If you\'re passionate about data, user experience, and continuous improvement, we\'d love to hear from you!
What you\'ll be doing:
- Defining and delivering the CRO strategy for Direct Protection journeys
- Managing the full experimentation lifecycle from hypothesis to insight
- Leading A/B testing using Adobe Target and analysing performance
- Collaborating with developers, analysts, marketers, and product teams
- Building and maintaining a prioritised experimentation backlog
- Championing a data-driven, customer-centric culture of experimentation
- Leveraging data and research to identify friction points and opportunities
- Exploring innovative approaches including AI and machine learning
Qualifications
Who we\'re looking for:
- Proven experience in CRO with a track record of delivering measurable results
- Strong knowledge of A/B testing tools and analytics platforms (e.g., Adobe Target, Oracle Maxymiser, Optimizely)
- An understanding of UX principles, user behaviour, and conversion best practices
- Familiarity with front-end technologies and content management systems
- Experience with customer research tools and usability testing (e.g., Qualtrics, UserZoom, Usabilla, Qualaroo)
- A proactive mindset with a passion for digital innovation
We offer a comprehensive benefits package, including performance bonuses, share schemes, pension contributions, life assurance, healthcare plans, holiday entitlements, family leave, electric car schemes, discounts, and modern workspaces designed to support wellbeing.
Additional Information
At L&G, we believe it\'s possible to generate positive returns today while helping to build a better future for all.
If you join us, you\'ll be part of a welcoming, inclusive culture with opportunities to collaborate with diverse backgrounds, views, and experiences. Our leaders are committed to integrity and your future wellbeing. We support flexible working arrangements and value potential and strengths over strict criteria.
#J-18808-LjbffrConversion Rate Optimisation Manager | Cardiff, UK employer: Legal & General
Legal & General (L&G) is an exceptional employer, offering a dynamic work environment in Cardiff where creativity and data-driven decision-making thrive. With a strong commitment to employee growth, L&G provides comprehensive benefits, including performance bonuses and flexible working arrangements, all while fostering an inclusive culture that values diverse perspectives. Joining our Customer Journey Optimisation team means contributing to meaningful projects that enhance customer experiences and financial futures.
StudySmarter Expert Advice🤫
We think this is how you could land Conversion Rate Optimisation Manager | Cardiff, UK
✨Tip Number 1: Tap Into Professional Networks
The finance world loves a good connection, so jump into industry-specific groups on platforms like LinkedIn where you can find discussions on financial controlling. Engaging in these communities can expose you to hidden job leads that aren't openly advertised!
✨Tip Number 2: Attend Finance Events and Conferences
Make it a mission to attend finance-related events and conferences, even virtual ones! This is a golden opportunity to network face-to-face with people from companies like Legal & General. You never know who might be your next boss or a crucial contact!
✨Tip Number 3: Showcase Your Expertise
Consider writing articles or sharing insights related to financial controlling or industry trends. Publish these on platforms like LinkedIn to establish yourself as a knowledgeable player in the field. This not only increases your visibility but also catches the attention of recruiters from Legal & General.
✨Tip Number 4: Apply Directly on Company Websites
Since you're going for a full-time gig, don't forget to keep an eye on the careers page of companies you're interested in, like Legal & General. Many companies prefer candidates who apply through their website as it shows genuine interest and makes your application stand out!
We think you need these skills to ace Conversion Rate Optimisation Manager | Cardiff, UK
Some tips for your application 🫡
Show Off Your Numbers Game:In financial controlling, detail is everything! Make sure your CV showcases your proficiency with numbers—highlight any relevant experience in budgeting, forecasting, or working with financial software. Quantifying your past achievements will make you stand out, so don’t be shy about flaunting those impressive percentages or cost savings you've implemented.
Tailored Cover Letter is Key:Your cover letter is a chance to shine, especially for a full-time role. Use it to express your genuine interest in Legal & General and the specific impact you hope to make in financial controlling. Mention any relevant qualifications or experiences that align with the company’s goals, and don’t forget to show that you're ready for a long-term commitment!
Certifications Matter:List relevant certifications such as ACCA or CIMA on your CV. These qualifications not only showcase your dedication to the field but also your technical competence in financial principles. If you have any ongoing training or courses, make sure to mention those as well to demonstrate your commitment to continual learning in financial controlling.
Don’t Overlook Soft Skills:While numbers are crucial, so are those soft skills! Financial controllers need strong communication and analytical reasoning abilities. We recommend embedding examples of these skills in your CV and cover letter, like how you’ve successfully delivered financial reports to stakeholders or collaborated with teams to improve processes. Let’s show Legal & General how you can be a team player!
How to prepare for a job interview at Legal & General
✨Brush Up on Technical Skills
Make sure you're comfortable with key financial concepts, especially around forecasting, budgeting, and variance analysis. Sometimes, interviewers may throw in technical questions or case studies, so practicing these types of scenarios will help you shine!
✨Showcase Your Financial Acumen
If you've had experience with specific financial software like SAP or Oracle, make it known! Be ready to discuss how you used these tools to improve processes or reporting, as this hands-on knowledge can really set you apart in a full-time role with Legal & General.
✨Know Your Numbers
In full-time interviews, especially in financial controlling, be prepared for numerical reasoning tests or questions. Brush up on your mental maths and understand how to interpret and analyse financial statements on the spot, as this may come up during the assessment.
✨Connect with Company Goals
Familiarise yourself with Legal & General's financial objectives and any recent developments. During the interview, try to weave your understanding of their business model and challenges into your answers—this shows your genuine interest and alignment with their goals!
