At a Glance
- Tasks: Design and improve customer engagement strategies across key moments in their journey.
- Company: Join Legal & General, a leading UK financial services group with a global impact.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on personal development and career progression.
- Why this job: Make a real difference in customers' financial futures through innovative marketing.
- Qualifications: Experience in CRM or customer engagement and a knack for data-driven campaigns.
The predicted salary is between 51750 - 63250 £ per year.
Company Description
Legal & General (L&G) is a leading UK financial services group and major global investor. We’ve been safeguarding people’s financial futures since 1836, and strive to build a better society, while improving the lives of our customers and creating value for shareholders. We are one of the world’s largest asset managers and provide powerful asset origination capabilities. Together, these underpin our retirement and protection solutions: we are an international player in pension risk transfer, in UK and US life insurance, and in UK workplace pensions and retirement income.
Who we are
Our Retail business supports customers throughout their lives, to help them save, plan, protect and enjoy retirement. We’re a leading provider of retirement and protection solutions. We aim to support our c.12.8 million policyholders and workplace members throughout their lifelong financial journeys. We focus on helping the customers of today and tomorrow achieve better long-term outcomes. We either talk with them directly or work with intermediaries and employers to meet their needs. We use the latest technology to connect with them quickly, efficiently and wherever possible in highly personalised ways.
Job Description
At L&G, we’re helping customers and workplace members make better, more informed decisions about their financial future. We’re looking for a Customer Lifecycle Marketing Manager to help design, plan and improve customer engagement activity across key moments in the customer journey. This is a great opportunity for someone who enjoys turning insight into meaningful customer communications. You’ll work across CRM, automation, product, digital, data and customer teams to create campaigns that are relevant, clear and genuinely useful. You do not need to come from pensions or financial services, but you’ll need a strong understanding of customer engagement, CRM principles and campaign performance.
What you’ll be doing:
- Supporting the development of customer lifecycle and engagement strategies
- Planning customer journeys across onboarding, engagement and retention
- Creating campaign briefs, messaging, copy and content requirements
- Using segmentation, behavioural insight and customer data to shape communications
- Working with CRM, automation and delivery teams to coordinate campaign activity
- Reviewing campaign performance and identifying opportunities to improve future activity
- Collaborating with Product, Digital Experience, Martech and Customer Service colleagues
- Ensuring customer communications are clear, timely and aligned to Consumer Duty expectations
Who we’re looking for:
- Experience in CRM, customer engagement, lifecycle marketing or a similar marketing role
- A good understanding of customer lifecycle principles, segmentation and journey mapping
- Confidence using data and insight to shape campaigns and improve customer outcomes
- Experience planning multi-channel campaigns and working with delivery or automation teams
Customer Lifecycle Marketing Manager in Hove employer: Legal & General group
Legal & General is an exceptional employer, offering a dynamic work environment that prioritises employee wellbeing and professional growth. With a strong commitment to inclusivity and sustainability, employees benefit from generous holiday allowances, performance-related bonuses, and opportunities for flexible working arrangements. Joining L&G means being part of a forward-thinking team dedicated to making impactful decisions that shape the future of financial services.
StudySmarter Expert Advice🤫
We think this is how you could land Customer Lifecycle Marketing Manager in Hove
✨Tap into Campus Networks
If you're still in uni, don’t forget to engage with your campus's career services and attend finance-related events. Banks often do presentations and recruitment drives on campus, so put yourself out there and make use of these opportunities to show off your passion for the field.
✨Get Certified
Consider pursuing relevant certifications like the CFA or ACCA while you’re job hunting. They not only beef up your CV but also connect you with professional bodies which can lead to networking opportunities and even job openings in banking and financial services.
✨Connect on Professional Platforms
Join finance-focused groups on platforms like LinkedIn and engage in discussions. This can really help you stand out from the crowd, allowing potential employers to see your knowledge and interest in industry trends. Plus, you might stumble upon job postings shared exclusively within the group.
✨Apply Directly and Be Proactive
Don’t shy away from reaching out directly to firms like Legal & General group. Use their websites and apply through them, but also consider following up with a polite email to express your enthusiasm. Being proactive can make a huge difference in getting noticed in the competitive financial services sector.
We think you need these skills to ace Customer Lifecycle Marketing Manager in Hove
Some tips for your application 🫡
Show Off Your Numbers!:In the banking and financial services world, quantifiable achievements are key. Make sure your CV highlights your grades in relevant subjects, any financial certifications you hold, and specific projects where you've delivered measurable results. Employers love to see how your skills translate into real-world success.
Tailor Your Cover Letter to the Role:When applying for a full-time position, your cover letter should make a direct connection between your experience and the job description. Don't just state your enthusiasm for finance—dive into how your background in banking or financial analysis sets you apart. Let your passion shine through while being specific about what you can bring to Legal & General group.
Include Relevant Financial Software Experience:If you've worked with financial modelling tools or software like Excel, SAP, or specific analytical tools during your studies or internships, bring that up! Highlighting your proficiency can really make your application pop and show you're ready to hit the ground running in a full-time role.
Research and Reflect:Before hitting that 'apply' button on Legal & General group's website, do a little digging. Look up their recent projects, values, and culture. Reflecting their ethos in your application can make a huge difference and show you’re genuinely interested in being part of the team!
How to prepare for a job interview at Legal & General group
✨Brush Up on Financial Analysis Skills
Make sure you're well-versed in financial concepts and analytical techniques relevant to banking and financial services. Get comfortable with tools like Excel for modelling or financial forecasting, as technical questions in this area are common during interviews with Legal & General group.
✨Prepare for Case Studies
Expect to tackle case studies that demonstrate your problem-solving skills in real-world banking scenarios. Familiarise yourself with the types of problems you might face—think risk assessments or investment evaluations—and be ready to articulate your thought process clearly.
✨Show Your Passion for Finance
Since this is a full-time position, employers at Legal & General group will be keen to see your genuine interest in finance. Be prepared to discuss recent industry trends or news articles that excite you, showcasing your enthusiasm and engagement with the field.
✨Network with Industry Professionals
Before your interview, reach out to current or former Legal & General group employees on platforms like LinkedIn. They'll offer unique insights into the company's culture and the interview process, which can give us a delightful edge in showcasing a good fit for the team.
