At a Glance
- Tasks: Shape B2B engagement by developing impactful event concepts and managing flagship conferences.
- Company: Respected financial services brand with a focus on innovation and collaboration.
- Benefits: Annual performance bonus, generous pension, healthcare plan, and 23-25 days holiday.
- Other info: Opportunity to work with cutting-edge technology and develop valuable industry relationships.
- Why this job: Influence how the business engages with customers through creative and strategic events.
- Qualifications: Experience in B2B market engagement, strong project management, and excellent communication skills.
The predicted salary is between 56250 - 68750 £ per year.
Overview
In this role you will shape B2B engagement by identifying market opportunities and developing event concepts that drive measurable value.
You will collaborate with Distribution and the B2B Marketing team to align activity with strategic priorities, delivering engaging in-person and hybrid events.
You’ll manage flagship conferences, budgets, and partner relationships while evaluating impact with CRM, Cvent, and distribution metrics.
The role sits at the intersection of market insight, content strategy, and commercial outcomes within a respected financial services brand.
This is an opportunity to influence how the business talks to customers and intermediaries, supported by a foundation in a +
- Pay / Benefits
- annual performance-related bonus
- share schemes
- generous pension
- life assurance
- healthcare plan
- 23? 25 days holiday (depending on tenure)
Responsibilities
- Understand markets, audiences and competitive landscape to identify engagement opportunities
- Develop creative B2B event propositions and content aligned with business needs
- Partner with Distribution to align activity with strategic priorities and sales outcomes
- Plan and deliver in-person and hybrid events across the B2B engagement programme
- Manage flagship conferences and relationships with venues, suppliers, sponsors, speakers and exhibitors
- Oversee event budgets, reconciliation and reporting
- Evaluate performance through audience insight, CRM, Cvent and Distribution metrics
- Ensure event activity and communications meet compliance, approval and data protection requirements
- Key requirements
- Experience developing and delivering B2B market engagement or event programmes
- Strong commercial judgement and ability to explain business purpose behind an event
- Ability to translate audience/market/competitor insight into relevant propositions and content
- Strong project management skills with experience managing multiple stakeholders
- Excellent written, verbal, relationship-building and negotiation skills
- Experience working with agencies and external suppliers
- Confidence using CRM and event technology; openness to AI to improve workflows
- Financial services or regulated-sector experience is useful but not mandatory
- Relationship-building
- Negotiation
- Cross-functional collaboration
- CRM
- Cvent
- AI in workflows
B2B Events Consultant in Hove employer: Legal and General
Legal & General (L&G) is an exceptional employer that prioritises employee growth and well-being, offering a collaborative work culture where innovation thrives. As a Senior Azure Platform Engineer, you'll have the opportunity to work with cutting-edge technologies in a supportive environment that values flexibility and personal development, ensuring you can achieve both professional and personal goals while contributing to meaningful financial solutions for millions of customers.
StudySmarter Expert Advice🤫
We think this is how you could land B2B Events Consultant in Hove
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Legal and General and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Legal and General are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Legal and General on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Legal and General. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace B2B Events Consultant in Hove
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Legal and General. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Legal and General:Show us that you’ve done your homework! In your application, briefly mention what you admire about Legal and General’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Legal and General
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Legal and General will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Legal and General, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
