At a Glance
- Tasks: Lead marketing strategy for global events, driving audience growth and engagement.
- Company: Join Legal 500, a dynamic leader in legal market research and events.
- Benefits: Hybrid work model, competitive salary, and opportunities for professional growth.
- Other info: Exciting opportunity to shape the future of event marketing in a modernising organisation.
- Why this job: Make a real impact in a fast-paced environment while connecting with top legal professionals.
- Qualifications: Experience in B2B events marketing and strong team leadership skills required.
The predicted salary is between 40000 - 50000 £ per year.
About Legal 500
Legal 500 is a global legal market research, data and intelligence business. Our research helps corporate clients make informed decisions about legal representation and gives law firms insight into their market position, performance, and clients. Beyond research, we’re building a growing data, benchmarking, market-intelligence and subscription service offering. We bring the legal market together through a global programme of events - awards ceremonies, conferences and roundtables that convene leading law firms, in-house teams and their advisers. Through Legal Business, our journalistic title, we deliver independent news, analysis and commentary on the business of law and the strategy, performance and leadership of the world’s leading law firms.
We are a growing, multi-site organisation, with colleagues working across research, data, technology, product, journalism, commercial and events in London, Leeds and Bristol.
What You'll Be Doing
This is a brand new role within Legal 500 and we see our new Events Marketing Lead as being responsible for leading the marketing strategy for our global portfolio of events. The core accountabilities for this role include:
- Driving audience growth, including the expansion and engagement of Legal 500's General Counsel and senior in-house counsel communities.
- Driving growth in summit delegate registrations, awards participation and customer engagement across the events portfolio.
- Leading/managing our Delegate Acquisition and Events Media functions, ensuring alignment across all marketing and acquisition activities.
- Ensuring consistency and integrity in our event marketing, digital platforms, community engagement and customer touchpoints.
- Ensuring audiences have a seamless and engaging experience from event discovery through to registration, attendance and ongoing community engagement.
What We’re Looking For
- Experience leading a marketing function in a B2B Events business, ideally one that caters to Corporate or Professional Services markets (Legal, Finance, Technology or comparable).
- Ability to develop and deliver marketing strategies that drive audience growth with a strong understanding of audience acquisition, segmentation and customer engagement.
- Proven ability to lead, develop and motivate high-performing teams, particularly experience in managing managers.
- Strong stakeholder management skills with the ability to influence and collaborate across functions (particularly Group Marketing, CRM, Data and the wider Events function).
- Comfort in ambiguity; Legal 500 is in a state of change and modernisation - there is huge scope to make an impact fast, but we can't promise the journey there will be linear!
- Commercial mindset - experience supporting revenue growth through audience development and lead generation.
- Experience with CRM systems, marketing technology and event platforms.
- Understanding of GDPR, data governance and digital customer journeys.
Role Information
- Hybrid workplace - 3 days a week in office, 2 days remote.
- This role is based in London or Bristol.
- We are looking for someone to spend 1 day per week in each of our London or Bristol offices.
- Marketing within B2B Events aimed at corporate audiences is essential for this role.
Events Marketing Lead (London) employer: Legal 500
Join a prestigious Legal 500 firm in the heart of London, where you will thrive in a dynamic and supportive work culture that values collaboration and professional growth. With competitive salaries and a commitment to employee development, this role as a Planning Solicitor offers you the chance to work on high-profile cases while enjoying the vibrant lifestyle that London has to offer.
StudySmarter Expert Advice🤫
We think this is how you could land Events Marketing Lead (London)
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Legal 500 and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Legal 500 are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Legal 500 on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Legal 500. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Events Marketing Lead (London)
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Legal 500. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Legal 500:Show us that you’ve done your homework! In your application, briefly mention what you admire about Legal 500’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Legal 500
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Legal 500 will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Legal 500, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
