At a Glance
- Tasks: Lead marketing strategy for global events, driving audience growth and engagement.
- Company: Join Legal 500, a pioneering data-driven platform in the legal sector.
- Benefits: Hybrid work model, competitive salary, and opportunities for professional development.
- Other info: Exciting opportunity to thrive in a fast-paced, evolving company.
- Why this job: Make a real impact in a dynamic environment while shaping event marketing strategies.
- Qualifications: Experience in B2B events marketing and strong team leadership skills.
The predicted salary is between 50000 - 65000 £ per year.
Hybrid workplace - 3 days a week in office, 2 days remote. This role is based in London or Bristol. We are looking for someone to spend 1 day per week in each of our London or Bristol offices. Marketing within B2B Events aimed at corporate audiences is essential for this role.
About Legal 500: Legal 500 was founded by John Pritchard in 1987 as the original clients’ guide to law firms, the first of its kind. It is now a data-driven, AI-optimised research platform which benchmarks, informs and connects providers and users of legal services in over 100 countries worldwide. Our research and data are trusted and relied upon by corporate clients globally as an essential part of the process, both of instructing law firms with new mandates, and when reviewing existing mandates or panels. We exist to empower both buyers and sellers in the international legal marketplace to make better decisions and have improved outcomes for their organisations.
This is achieved by leveraging a trusted, comprehensive research process with a unique, vast, proprietary and constantly updated set of client-supplied data, unrivalled in the market. On the supply side of the legal market, every year Legal 500's team of over 150 researchers, technologists, data analysts, journalists and content specialists collate and review 60,000+ data-submissions from law firms and conduct interviews with thousands of leading law firm partners. On the demand side, Legal 500 analyzes confidential data from 300,000+ commercial law firm clients to benchmark law firms and lawyers by practice area; industry; jurisdiction; as well as by proprietary client satisfaction metrics, NPS, and other qualitative and quantitative criteria. Legal 500 is the only source of this depth of global research and data on law firms, lawyers and their clients.
What you’re going to be doing: This is a brand new role within Legal 500 and we see our new Events Marketing Lead as being responsible for leading the marketing strategy for our global portfolio of events. We see the core accountabilities for this role as driving audience growth, including the expansion and engagement of Legal 500's General Counsel and senior in-house counsel communities. You’ll also help drive growth in summit delegate registrations, awards participation and customer engagement across the events portfolio. In addition, you’ll lead/manage our Delegate Acquisition and Events Media functions, helping to ensure alignment across all marketing and acquisition activities. Ultimately, this role is about ensuring consistency and integrity in our event marketing, digital platforms, community engagement and customer touchpoints. It is about ensuring audiences have a seamless and engaging experience from event discovery through to registration, attendance and ongoing community engagement.
What we’re looking for:
- Experience leading a marketing function in a B2B Events business, ideally one that caters to Corporate or Professional Services markets (Legal, Finance, Technology or comparable).
- Ability to develop and deliver marketing strategies that drive audience growth with a strong understanding of audience acquisition, segmentation and customer engagement.
- Proven ability to lead, develop and motivate high-performing teams - in particular, we’re looking for experience in managing managers.
- Strong stakeholder management skills with the ability to influence and collaborate across functions (particularly Group Marketing, CRM, Data and the wider Events function).
- Comfort in ambiguity, Legal 500 is in a state of change and modernisation - there is huge scope to make an impact fast, but we can’t promise the journey there will be linear!
- Commercial mindset - experience supporting revenue growth through audience development and lead generation.
- Experience with CRM systems, marketing technology and event platforms.
- Understanding of GDPR, data governance and digital customer journeys.
Event Marketing Lead in England employer: Legal 500
Join a prestigious Legal 500 firm in the heart of London, where you will thrive in a dynamic and supportive work culture that values collaboration and professional growth. With competitive salaries and a commitment to employee development, this role as a Planning Solicitor offers you the chance to work on high-profile cases while enjoying the vibrant lifestyle that London has to offer.
StudySmarter Expert Advice🤫
We think this is how you could land Event Marketing Lead in England
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Legal 500 and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Legal 500 are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Legal 500 on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Legal 500. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Event Marketing Lead in England
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Legal 500. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Legal 500:Show us that you’ve done your homework! In your application, briefly mention what you admire about Legal 500’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Legal 500
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Legal 500 will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Legal 500, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
