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- Tasks: Lead and execute marketing activities for a growing B2B SaaS company.
- Company: Legado, a dynamic B2B SaaS firm in the financial services sector.
- Benefits: Competitive salary, flexible working, and a collaborative environment.
- Why this job: Make a real impact in a hands-on marketing role with growth opportunities.
- Qualifications: 4-6+ years in B2B marketing, ideally in SaaS or fintech.
- Other info: Join a supportive team and enjoy regular socials and events.
The predicted salary is between 40000 - 50000 £ per year.
Location: Edinburgh (Hybrid, 3 days in office during three month probation)
Reports to: CEO
Duration: 12-month FTC (Maternity Cover)
Working Pattern: Flexible - 4 or 5 days per week for the right candidate.
About Legado
Legado is a B2B SaaS company helping financial services organisations deliver secure, compliant and customer-friendly communication. Our platform brings together Digital Vault, CommsHub and LegadoSign to centralise documents, enable secure digital interactions and streamline signing processes, all within a regulated environment. Backed by FNZ and Souter Investments, and trusted by leading financial institutions, we are continuing to grow within the financial services sector.
We are now seeking a Marketing Manager to lead and execute marketing activity during a maternity cover period, maintaining momentum across digital channels and industry engagement.
About the role
Legado is seeking a hands-on, commercially minded Marketing Manager to lead and execute our marketing activity during a maternity cover period. This role is focused on delivering against a defined strategy, optimising demand generation channels, and ensuring consistent brand presence within the financial services sector. You will operate as the sole internal marketing resource, working closely with Sales, Product and commercial leadership.
Key Responsibilities
- Demand Generation & Digital Performance
- Execute and optimise multi-channel campaigns across LinkedIn, email and PPC
- Manage campaign targeting, creative testing and budget allocation
- Optimise campaign messaging and targeting in line with agreed positioning and ICP
- Track and grow marketing contribution to pipeline
- Improve conversion rates across landing pages and lead capture journeys
- Content & Brand Execution
- Own and deliver the content calendar including blogs, whitepapers, case studies and thought leadership
- Maintain brand consistency across all external touchpoints
- Manage website updates with external developer
- Coordinate quarterly PR activity with agency
- Events & Industry Presence
- Own end-to-end planning and delivery of industry events, trade shows and roundtables
- Coordinate webinars in collaboration with Sales and Product
- Manage event logistics, messaging, collateral and post-event follow-up strategy
- Track event ROI, pipeline contribution and post-event engagement
- Identify relevant awards and speaking opportunities aligned to commercial goals
- Sales Enablement
- Work closely with growth team to align campaigns to revenue priorities
- Develop sales enablement materials and support outbound campaigns
- Ensure structured follow-up process post-events and campaigns
- Performance & Reporting
- Own monthly performance reporting and dashboard management
- Track MQLs, SQLs, pipeline impact and channel ROI
- Manage allocated marketing budget effectively
About You
You are a commercially minded B2B marketer who enjoys taking ownership of delivery and performance. You are confident operating independently within a scale-up environment and are comfortable executing campaigns end-to-end while collaborating closely with Sales and Product teams. You thrive in a hands-on role where consistency, organisation and measurable results matter.
Essential Skills & Experience
- 4–6+ years’ experience in B2B marketing, ideally within SaaS, fintech or a regulated industry
- Hands-on experience managing LinkedIn Ads and B2B PPC campaigns
- Strong understanding of demand generation and marketing-to-sales funnel alignment
- Experience owning campaigns from planning through to reporting and optimisation
- Confident analysing performance data and reporting on pipeline contribution
- Highly organised with the ability to manage multiple workstreams independently
- Comfortable working as the sole internal marketing resource
Desirable Skills & Experience
- Experience marketing to financial services organisations
- Experience managing industry events, trade shows or webinars
- Familiarity with longer sales cycles and account-based approaches
- Experience working with external agencies or freelancers
What we offer
- Competitive salary
- A dynamic and collaborative scale-up environment
- The opportunity to take ownership of a well-defined marketing function
- Hybrid working policy with flexibility
- Regular team socials and events
Application
If you are excited about the opportunity to lead and execute marketing activity within a growing B2B SaaS company, please apply via LinkedIn with your CV and Cover Letter. In your application, please include a brief example of a campaign you managed that delivered measurable commercial results.
Marketing Manager (12-month Mat Cover) in Bedford employer: Legado (joinlegado.com)
Contact Detail:
Legado (joinlegado.com) Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager (12-month Mat Cover) in Bedford
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, attend relevant events, and don’t be shy about asking for introductions. We all know that sometimes it’s not just what you know, but who you know that can help you land that dream job.
✨Tip Number 2
Prepare for interviews by researching the company inside out. Understand their products, values, and recent news. This will not only impress your interviewers but also help you tailor your answers to show how you can contribute to their goals.
✨Tip Number 3
Practice makes perfect! Conduct mock interviews with friends or use online platforms to get comfortable with common questions. The more you practice, the more confident you’ll feel when it’s time to shine in front of the real deal.
✨Tip Number 4
Don’t forget to follow up after your interviews! A simple thank-you email can go a long way in keeping you top of mind. Plus, it shows your enthusiasm for the role. And remember, apply through our website for the best chance!
We think you need these skills to ace Marketing Manager (12-month Mat Cover) in Bedford
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Marketing Manager role. Highlight your B2B marketing experience, especially in SaaS or fintech, and showcase any relevant campaigns you've managed that align with our needs.
Craft a Compelling Cover Letter: Your cover letter should tell us why you're the perfect fit for this role. Share your passion for marketing and include a brief example of a successful campaign you led, focusing on measurable results.
Showcase Your Skills: Don’t forget to highlight your hands-on experience with LinkedIn Ads and PPC campaigns. We want to see how you’ve optimised demand generation channels and contributed to pipeline growth in your previous roles.
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep track of your application and ensures you don’t miss out on any important updates!
How to prepare for a job interview at Legado (joinlegado.com)
✨Know Your Stuff
Before the interview, dive deep into Legado's products and services. Understand how their platform works and be ready to discuss how your marketing strategies can enhance their B2B SaaS offerings. This shows genuine interest and helps you connect your experience with their needs.
✨Showcase Your Campaign Success
Prepare a specific example of a successful campaign you've managed, especially one that aligns with demand generation or digital performance. Be ready to discuss the strategy, execution, and measurable results. This will demonstrate your hands-on experience and ability to deliver results.
✨Be Ready for Collaboration Questions
Since you'll be working closely with Sales and Product teams, expect questions about collaboration. Think of examples where you've successfully worked with other departments to achieve a common goal. Highlight your communication skills and how you align marketing efforts with sales priorities.
✨Ask Insightful Questions
Prepare thoughtful questions about Legado's current marketing strategies, challenges they face in the financial services sector, and how they measure success. This not only shows your enthusiasm but also gives you valuable insights into their operations and culture.