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- Tasks: Lead CRM strategies to connect with our global community and boost brand loyalty.
- Company: Join a cutting-edge activewear brand making waves in the industry.
- Benefits: Enjoy hybrid working, competitive salary, and opportunities for professional growth.
- Why this job: Make a real impact by driving customer engagement and brand experience.
- Qualifications: 5+ years in CRM with proven success in e-commerce or retail.
- Other info: Dynamic role with a focus on innovation and data-driven strategies.
The predicted salary is between 43200 - 72000 £ per year.
We are seeking a Head of CRM to join a cutting edge Activewear brand.
You will play a pivotal role in building deeper, longer-lasting connections with their global community, driving measurable revenue impact while elevating the brand experience. As a leader, you’ll oversee the development and execution of innovative, data-driven CRM and loyalty strategies that increase customer lifetime value, repeat purchase rates, and engagement, aligning with the brand’s ambitious growth objectives.
Some key responsibilities:
1.Own the CRM and loyalty budgets, maximising ROI and ensuring efficient resource allocation.
2.Manage relationships with technology partners, negotiating to secure the best tools and services.
3.Partner with marketing, product, creative, and CX teams to deliver a consistent, high-impact customer experience.
4.Turn insights into actionable strategies to optimise customer journeys and programme performance.
5.Oversee the delivery of multi-channel CRM campaigns (email, SMS and WhatsApp), with a focus on personalisation and automation.
6.Manage the loyalty programme to strengthen customer relationships and encourage repeat orders.
7.Continuously refine programme mechanics using customer feedback, analytics, and market trends.
About you:
1.5+ years’ experience in CRM / customer lifecycle marketing, ideally in D2C e-commerce or retail.
2.Success scaling data-driven CRM programmes that significantly improve retention and lifetime value (LTV).
3.Proven leadership of loyalty and membership programmes with clear, measurable commercial impact.
4.CRM expertise across DTC, e-commerce, and retail channels, with a deep understanding of customer behaviour and purchase drivers.
5.Hands-on experience with CRM platforms (e.g., Klaviyo, Salesforce, Braze) and customer data platforms.
6.Strong analytical skills and ability to translate data into strategic actions.
7.Skilled in campaign automation, dynamic segmentation, and personalisation across multiple touchpoints.
The office is based in London and offers hybrid working (3 days in the office and 2 WFH).
Head of CRM - Activewear brand employer: Legacy London Recruitment
Contact Detail:
Legacy London Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of CRM - Activewear brand
✨Tip Number 1
Network like a pro! Reach out to people in the activewear industry, especially those in CRM roles. Use LinkedIn to connect and engage with them; you never know who might have the inside scoop on job openings.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past CRM successes. Highlight how you've driven customer engagement and retention – this will make you stand out when chatting with potential employers.
✨Tip Number 3
Prepare for interviews by researching the brand's current CRM strategies. Think about how you can elevate their customer experience and be ready to share your ideas. This shows you're genuinely interested and proactive!
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of exciting opportunities, and applying directly can sometimes give you an edge. Plus, it’s super easy to keep track of your applications that way!
We think you need these skills to ace Head of CRM - Activewear brand
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Head of CRM. Highlight your experience in CRM and customer lifecycle marketing, especially in D2C e-commerce or retail. We want to see how your skills align with our ambitious growth objectives!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you’re passionate about building connections with customers and how you’ve successfully driven measurable revenue impact in previous roles. Let your personality come through!
Showcase Your Data Skills: Since this role is all about data-driven strategies, make sure to highlight your analytical skills. Share specific examples of how you've turned insights into actionable strategies that improved customer journeys and programme performance.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates. Plus, we love seeing applications come through our own channels!
How to prepare for a job interview at Legacy London Recruitment
✨Know Your Numbers
As a Head of CRM, you'll need to demonstrate your analytical skills. Brush up on key metrics like customer lifetime value and retention rates. Be ready to discuss how you've used data to drive successful CRM strategies in the past.
✨Showcase Your Leadership Style
This role requires strong leadership, so think about examples that highlight your ability to lead teams and manage cross-functional relationships. Prepare stories that showcase how you've successfully collaborated with marketing, product, and creative teams to enhance customer experiences.
✨Familiarise Yourself with Tools
Make sure you know your way around CRM platforms like Klaviyo or Salesforce. Be prepared to discuss how you've leveraged these tools for campaign automation and personalisation. If you have experience negotiating with tech partners, share those insights too!
✨Understand the Brand's Vision
Research the activewear brand thoroughly. Understand their target audience, current CRM strategies, and market position. This will help you align your answers with their growth objectives and show that you're genuinely interested in contributing to their success.
