At a Glance
- Tasks: Create engaging social media content and lead innovative public events in Leeds.
- Company: Join the dynamic LeedsBID team and make a difference in place-marketing.
- Benefits: Competitive salary, generous holiday, pension contributions, and health cover.
- Other info: Flexible working hours and opportunities for creative collaboration in a vibrant environment.
- Why this job: Be at the forefront of exciting marketing projects and elevate Leeds' brand presence.
- Qualifications: 3+ years in marketing or communications with strong writing and social media skills.
The predicted salary is between 30000 - 35000 £ per year.
We are looking for a creative Marketing & Communications Specialistto join our dynamic Leeds BIDteam.
This role offers a varied environment where no two days are the same.
You will craft compelling social media content, lead the content creation and delivery forour primary digital platforms and work at the heart of the creation & implementation ofthe most innovative public events & animations in Leeds.
Your focus will be toelevate our brand's presence across all channels, helping todrive Leeds BID’s role in delivering place-marketingat the highest standard.
Role &Responsibilites
- Liaise with the Marketing& Comms Managerto feed into marketing and communications plans on a project-by-project basis
- Contribute actively and assist the Marketing&Comms Manager on key city annual placemaking events including, but not limited to, summer animation, Leeds International Festival of Ideas and Christmas
- Prepare event, marketing& deliveryplans in accordance with the Leeds BID team and project partners
- Liaise with external agencies and suppliers, for example, production companies, agents, venues and retailers
- Provide administrative and events support within the team.
This will involve assisting with partner city events (for example, Light Night Leeds) and business events (for example, Showcase event), in collaboration with the Projects & Events Manager
- Work within the Leeds BID team, contributing to the company business plan working overtime/extended hours as required dependent on events activities
- Be an active part of the Leeds BID team and assist with any other administrative duties as and when required
- Work in coordinating digital marketing, PR and direct marketing activity to support all Leeds BID brands, central communication channels and major project sub-brands, working in close support with the Marketing & Comms Assistant in the team.
- Deliver frontline reporting to support the Welcome to Leeds channel, capturing video & interview footage as appropriate, attending new openings, city networking activities and events.
Manage the implementation of this content across relevant Welcome to Leeds platforms including the website and work proactively with the wider Welcome to Leeds external team.
- Maintain and develop the Leeds BID website, working with the Marketing & Comms Managerto ensure the information is current and engaging for our business audience.
- Develop strong supporting communications tools and channels to promote the work of Leeds BID to our levy-payer audience
- Play an integral role in the creative planning of all Leeds BID animation, event and marketing plans alongside the other members of the marketing team.
- Represent the company positively at external events, business networking activities and public animations as required across the annual programme of Leeds BID’s work delivery.
- Minimum of 3+ years experience working in a marketing, events and/or comms role
- Demonstrable experience ofreporting from live events, identifying story opportunities proactively and delivering finished articlesfor both digital and analogue presentation via appropriate channels
- Practical experience of establishing external relationships with external mediacontacts and developing these todeliver consistent PR stories and exposure
- Excellent written and verbal communication skills
- A creative mindset and thinker, practical experience of taking a concept through from development to implementaion
- Copy writing and/or press release experience digital and/or analog
- Proficient in social media management and content creation
- Good working knowledge and practical experience of Wordpress
- Familiarity withdigital comms tools e. g. Survey Monkey, mail chimp
- Strong analytical and problem-solving abilities
- Detail-oriented with the ability to manage multiple tasks simultaneously
- Ability to work collaboratively in a team environment
- Knowledge of media production and communication
- Previous PR experience, ideally agency side with experience across all earned media channels.
- Previous influencer marketing experience.
- A passion for PR and influencer marketing in equal measure – and a desire to always learn more.
- Ability to be adaptable, reactive, responsive. Comfortable working at pace in a busy department, working on multiple projects at any one-time.
- Proactive, self-starting approach.
- Knowledge of Agora Pulse, Vuelio, Google analytics, Adobe In Design / Photoshop and Influencer Marketing Platforms will be advantageous attributes.
- Writing and editing press releases, leaflets, brochures, speeches, newsletters, websites and social media content
- Representing your company at events with a confident, approachable personality, presenting the positive face of Leeds BID to all the audiences we serve
- Assisting on events creation and delivery as part of an events team
- Ability to work proactively using problem solving approaches and a positive, confident attitude
- Willingness to work flexibly and adapt easily to working ‘out of hours’ as required
- Salary & Package
- Competitive Salary –ranging from£30k- £35kdepending on experience
- 37.5 hour working week with 25 days holiday plus bank holidays
- Employer’s pension contribution up to 8% of salary subject to a minimum employee contribution of 5% and eligibility criteria
- 4x salary ‘death in service’ benefit
- Healthshield Level 1 cover
- Discretionary performance related bonus
- #J-18808-Ljbffr
Marketing and Communications Specialist in Leeds employer: LeedsBID
LeedsBID is an exceptional employer that fosters a vibrant and creative work culture, perfect for those looking to make a meaningful impact in the community. With a competitive salary, generous holiday allowance, and opportunities for professional growth, employees are encouraged to thrive in a dynamic environment where innovation is celebrated. Located in the heart of Leeds, the role offers unique advantages such as involvement in high-profile city events and a chance to elevate the brand's presence across diverse channels.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing and Communications Specialist in Leeds
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for LeedsBID and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like LeedsBID are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with LeedsBID on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at LeedsBID. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing and Communications Specialist in Leeds
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit LeedsBID. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of LeedsBID:Show us that you’ve done your homework! In your application, briefly mention what you admire about LeedsBID’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at LeedsBID
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at LeedsBID will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At LeedsBID, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
