Premium Hospitality Sales Lead

Join the Team Behind the Team. At Leeds United, we know that success on the pitch starts with strength behind the scenes. In this role, you will be responsible for driving and exceeding revenue targets across the Club’s match-by-match and seasonal hospitality business. You will proactively identify, develop, and close new commercial opportunities, with a strong focus on maximising matchday hospitality sales through premium experiences and matchday sponsorship. You will take full ownership of the bookings you generate, ensuring conversion, value maximisation, and repeat business, while consistently contributing to and delivering against individual and team sales targets. You will also play a key role in creating and converting future revenue opportunities within the Club’s existing stadium hospitality offering.

What You’ll Be Doing

• Responsible for driving revenue growth across the Club’s seasonal and matchday hospitality business through developing new client relationships, maximising premium hospitality and sponsorship sales, and delivering exceptional customer experiences.

Key Responsibilities

• Sales and Revenue Generation
• Support the Head of Commercial to deliver against match-by-match and seasonal revenue targets.
• Undertake research and competitor analysis to help inform sales strategy.
• Identify, approach and secure high-value clients across key sectors across the city.
• Support with delivering tailored hospitality packages and experiences to drive revenue and client satisfaction.
• Sell new seasonal hospitality within the Club’s existing stadium offering, through the waiting list and own outreach.
• Maintain data relating to potential new prospects and deliver insights from target areas to inform sales strategy.
• Proactively generate new business through outbound calling to business networks.
• Client Relationship Management
• Act as a point of contact for new match-by-match clients from initial contact to sale execution.
• Provide a sleek sales journey to new clients, demonstrating a high degree of professionalism and relationship management.
• Work closely with the wider hospitality department to ensure a seamless sales journey.
• Build long-term relationships that drive repeated business and retention.
• Other responsibilities
• Liaise with other internal departments to fulfil the sold product.
• Attend meetings and training as required to fulfil the requirements of your role.
• Provide admin support for contracts where needed.
• Maintain personal development and performance.

What We’re Looking For

We’re looking for someone proactive, personable, and who thrives in a busy environment. You’ll be a key brand representative, so building trust, staying organised, and maintaining confidentiality are all essential. You’ll have:

• At least 3 years of demonstrated experience in direct sales, account management, hospitality, or a similar customer‑facing commercial role.
• Strong track record of meeting or exceeding revenue or performance targets.
• Excellent communication and relationship‑building skills.
• Confident in identifying, approaching, and converting new business opportunities.
• Highly organised with strong attention to detail and pipeline management skills.
• Ability to work effectively in a fast‑paced, target‑driven environment.
• Strong IT skills, including CRM systems and Microsoft Office.
• Flexibility to work evenings, weekends, and matchdays as required.

Desirable

• Previous experience in sports, stadium, or premium hospitality environments.
• Understanding of football matchday operations.
• Experience selling corporate hospitality, sponsorship, or premium experiences.
• Knowledge of local business networks and B2B sales channels.
• Experience working with high‑value clients or VIP customer bases.
• Degree or qualification in Business, Sports Management, Events, or related field.

Why Should You Join Leeds United?

Whether you are on the pitch or behind the scenes here, we’re united by passion, pride, and a drive to always improve. You’ll be joining a supportive people team where your voice is valued and your development matters. In return for your dedication, you’ll receive a competitive salary package and pension scheme, along with a range of exciting perks.

If you’re looking to take the next step in your career and want to be part of a club that’s as committed to its people as it is to performance, we would love to see your application.