At a Glance
- Tasks: Create engaging content and campaigns to attract prospective students across various platforms.
- Company: Leeds Beckett University, a vibrant institution focused on student success.
- Benefits: Competitive salary, flexible working hours, and opportunities for professional growth.
- Other info: Join a dynamic team dedicated to enhancing the student experience.
- Why this job: Make a real difference in students' lives by showcasing our amazing courses and community.
- Qualifications: Strong copywriting skills and experience in digital marketing are essential.
The predicted salary is between 33750 - 41250 £ per year.
Leeds Beckett University is seeking a marketing professional to attract and convert prospective students by delivering engaging content and integrated campaigns across social media, email, web and video. You’ll craft compelling content and personalised communications through our CRM, supporting campaigns that showcase our courses, community and student experience to UK and international audiences.
You’ll bring strong copywriting, digital marketing expertise, and a proven track record delivering.
Content & Campaigns Lead — Student Marketing in Leeds employer: Leeds Beckett University
Leeds Beckett University is an exceptional employer, offering a vibrant work culture that fosters collaboration and innovation among its staff. With a strong focus on employee growth, the university provides ample opportunities for professional development, alongside generous benefits such as flexible working arrangements and a robust pension scheme. Located in the heart of Leeds, this role not only allows you to make a meaningful impact on students' lives but also to thrive in a supportive and dynamic environment.
StudySmarter Expert Advice🤫
We think this is how you could land Content & Campaigns Lead — Student Marketing in Leeds
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Leeds Beckett University and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Leeds Beckett University are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Leeds Beckett University on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Leeds Beckett University. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Content & Campaigns Lead — Student Marketing in Leeds
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Leeds Beckett University. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Leeds Beckett University:Show us that you’ve done your homework! In your application, briefly mention what you admire about Leeds Beckett University’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Leeds Beckett University
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Leeds Beckett University will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Leeds Beckett University, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
