At a Glance
- Tasks: Lead creative marketing campaigns across digital and traditional channels to engage customers.
- Company: Join Lee Longlands, a dynamic retail brand in Birmingham.
- Benefits: Competitive salary, full-time hours, and a vibrant team culture.
- Other info: Opportunity for growth and collaboration with diverse teams.
- Why this job: Make an impact in a fast-paced environment while driving customer engagement.
- Qualifications: Experience in marketing, especially in retail or home furnishings, is preferred.
The predicted salary is between 32000 - 42000 £ per year.
Overview
Integrated Marketing Manager at Lee Longlands. Location: Birmingham. Reports to: Head of Ecommerce & Marketing. Contract Type: Full-time, Permanent. Working Pattern: Monday to Friday / 37.5 hours. Salary: £38K-£42K per annum.
About the Role
We are looking for a proactive and creative Integrated Marketing Manager to join our marketing team. This is a key role supporting the execution of multichannel campaigns that drive customer engagement, increase showroom footfall, and support local marketing initiatives across our UK-wide retail estate. Working across both digital and traditional marketing channels, you will lead on social media content, email campaigns, and localised activations to support trading plans and promotional calendars. This role will suit someone who is organised, commercially minded, and thrives in a fast-paced retail environment.
Key Responsibilities
- Plan, schedule, and publish engaging content across social media platforms to support brand activity and drive customer engagement
- Create and deploy email marketing campaigns in line with promotional and seasonal objectives
- Support local marketing activity to drive awareness and footfall into physical showrooms, including targeted campaigns and community engagement
- Collaborate with internal teams (design, ecommerce, and sales) to ensure brand consistency and alignment across all marketing activity
- Track and report on key performance metrics, providing insight and recommendations for continuous improvement
- Assist with the development and delivery of integrated marketing campaigns, including print, POS, events, and in-store promotions
- Keep up to date with trends in retail marketing and customer behaviour
Skills and Experience
- Experience in a marketing role, ideally in: Retail; Home furnishings sector; Premium end consumer products
- Strong understanding of digital marketing, including social media and email platforms
- Excellent written and verbal communication skills
- Highly organised with the ability to manage multiple projects and deadlines
- Strong attention to detail and creative flair
- Data-driven mindset with experience using reporting tools such as Google Analytics and email campaign platforms
- Confident using Microsoft Office and design tools (e.g. Canva, Adobe Creative Suite)
Education: Not specified in original description.
Integrated Marketing Manager in Birmingham employer: Lee Longlands
Lee Longlands is an exceptional employer located in Birmingham, offering a dynamic work environment that fosters creativity and collaboration. With a strong focus on employee growth, we provide opportunities for professional development and encourage innovative thinking within our marketing team. Our commitment to a supportive culture, combined with competitive salaries and a comprehensive benefits package, makes us an attractive choice for those seeking meaningful and rewarding employment in the retail sector.
StudySmarter Expert Advice🤫
We think this is how you could land Integrated Marketing Manager in Birmingham
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best marketing campaigns, social media content, and any other relevant projects. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its marketing strategies. Be ready to discuss how your experience aligns with their goals, especially in driving customer engagement and footfall into showrooms.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive and take the time to engage with us directly.
We think you need these skills to ace Integrated Marketing Manager in Birmingham
Some tips for your application 🫡
Show Your Creativity:As an Integrated Marketing Manager, creativity is key! Make sure your application reflects your unique style and ideas. Use engaging language and showcase your innovative thinking in your cover letter.
Tailor Your CV:Don’t just send a generic CV! Tailor it to highlight your experience in retail marketing and your understanding of digital channels. We want to see how your skills align with the role, so make it relevant!
Highlight Your Achievements:When detailing your past roles, focus on specific achievements and metrics. Did you increase engagement or footfall? Share those numbers! It shows us you’re data-driven and results-oriented.
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss any important updates from us!
How to prepare for a job interview at Lee Longlands
✨Know Your Marketing Channels
Make sure you brush up on both digital and traditional marketing channels. Be ready to discuss how you've successfully executed campaigns across social media, email, and local marketing initiatives. Show them you understand the nuances of each channel and how they can work together.
✨Showcase Your Creativity
As an Integrated Marketing Manager, creativity is key! Prepare examples of past campaigns where your creative flair made a difference. Whether it’s a unique social media post or an engaging email campaign, be ready to share your thought process and the results.
✨Be Data-Driven
Familiarise yourself with key performance metrics and reporting tools like Google Analytics. Be prepared to discuss how you've used data to inform your marketing strategies and improve campaign performance. This will show that you’re not just creative but also commercially minded.
✨Collaboration is Key
This role involves working closely with various teams, so highlight your experience in cross-functional collaboration. Share specific examples of how you’ve worked with design, ecommerce, or sales teams to ensure brand consistency and alignment in your marketing efforts.
