At a Glance
- Tasks: Lead integrated marketing strategies for Ledger's consumer ecosystem and drive impactful campaigns.
- Company: Join a pioneering tech company revolutionising digital ownership and crypto security.
- Benefits: Enjoy flexible work options, health support, and opportunities for financial growth.
- Other info: Be part of an inclusive team that values innovation and personal development.
- Why this job: Make a real impact in the crypto space while working with cutting-edge technology.
- Qualifications: Experience in consumer product marketing and a strong understanding of blockchain technology.
The predicted salary is between 60000 - 80000 € per year.
About Ledger
We’re a team of experts pushing the limits of what’s possible, united by our common goal to unlock true freedom through digital ownership, making technology accessible for all. We believe in a world where users, creators and enterprises manage their value with ownership and freedom. Our curiosity drives us to innovate, empowering individuals on a global scale. We believe change is constant and our team moves forward as one, with a culture of problem-solving where every employee is empowered and supported to challenge tradition and create solutions. Our mission is simple: to make self-custody accessible and give people the keys to their own financial futures. If you want to make a true impact, we want you to join us at Ledger.
At Ledger, we’re proud to be the global platform for digital assets and Web3, with over 20% of the world’s crypto assets secured through our Ledger devices. With our headquarters in Paris, and offices in Vierzon, Grenoble, Montpellier, London, Portland, Geneva, Zurich and Central Singapore, we have a team of around 600 professionals developing a variety of products and services to enable individuals and companies to securely buy, store, swap, grow and manage crypto assets – including the Ledger hardware wallets line with more than 7.5 million units already sold in 200 countries.
The team
We are seeking an Integrated Marketing Manager to serve as the strategic architect for the Ledger Consumer Ecosystem. In this senior role, you will bridge deep product marketing expertise with integrated campaign orchestration, positioning Ledger hardware ("Signers") and the Ledger Wallet app as one unified, secure trading solution. You are a cross-functional influencer and GTM architect. While dedicated channel owners (CRM, Performance, Social, Web) manage tactical delivery, your mandate is to define the target audience, build the value propositions, and orchestrate the cohesive frameworks and "strategic guardrails" that guide their efforts. You will apply operational rigor to ensure that GTM plans are executed flawlessly across the physical and digital ecosystem.
Your mission
- Integrated Strategy & Product Positioning
- Unified Narrative: Define core positioning, messaging frameworks, and user personas. Champion the "Better Together" narrative that bridges Ledger’s physical hardware and digital services.
- Strategic Briefing & Guardrails: Translate complex product capabilities into compelling consumer benefits. Develop high-level briefs and strategic guardrails that give creative and channel teams clear direction for impactful assets and campaigns.
- Thought Leadership: Establish Ledger's overarching market narrative by cultivating strategic relationships with key ecosystem partners, influencers, and industry associations.
- Collateral Excellence: Create compelling marketing collateral, including website content, product videos, and case studies to effectively communicate value propositions.
- Go-to-Market (GTM) Orchestration & Operational Rigor
- GTM Leadership: Own the end-to-end GTM strategy from ideation to launch for new products, features, and major updates.
- Operational Excellence: Apply operational rigor by managing the flow of creative briefs, tracking launch milestones, and maintaining GTM playbooks to ensure cross-functional teams deliver on time.
- Cross-Functional Hub: Act as the central hub connecting Product Management, Sales, Engineering, and Regional Marketing to ensure alignment on roadmap priorities.
- Lifecycle Architecture: Design macro-level blueprints for customer acquisition and engagement. Establish the high-level framework for maximizing long-term Lifetime Value (LTV), guiding CRM and performance teams on targeted retention and "always‑on" campaigns.
- Market Intelligence & Performance Optimization
- Insights & AI Workflows: Synthesize market research and competitor analysis to inform GTM strategies. Build and maintain AI workflows to track market intelligence and surface strategic opportunities.
- KPI Ownership: Define what success looks like by establishing overarching goals and metrics for launches; partner with analytics teams to measure effectiveness and optimize for maximum ROI.
- Regulatory Influence: Stay up-to-date on industry trends and regulatory developments in the crypto space to inform both marketing strategy and product roadmap decisions.
What we’re looking for
- Experience: Strong experience in consumer product marketing or integrated marketing, with a proven track record in the crypto, digital assets industry, fintech or hardware with apps.
- GTM Architect: Proven ability to build overarching Go-to-Market strategies and integrated marketing plans from scratch.
- Technical Domain Expertise: Deep understanding of blockchain technology, cryptocurrency markets, and digital asset management solutions.
- Driver & Influencer: Highly skilled at leading by influence. You know how to brief, guide, and inspire dedicated execution teams while possessing the project management skills (e.g., Asana, Jira) needed to keep complex launches on track.
- Tech Fluent: Comfortable leveraging AI tools to optimize strategic workflows and generate market insights.
- Communication: Excellent presentation skills with the ability to translate complex technical or financial concepts into simple, mainstream consumer marketing.
- Mindset: Entrepreneurial spirit with a passion for innovation; experience working in a remote or distributed team environment is a plus.
Benefits
- Flexible work options: Our hybrid policy allows employees to work from home up to 3 times per week.
- Health & Wellness support: Health and Life Insurance.
- Financial growth opportunities: Employees can become shareholders in Ledger as well as other financial benefits depending on your country of work.
- Commuter allowance: Ledger offers a commuter allowance to contribute to your preferred means of transportation.
- Learning & Development: A comprehensive suite of training solutions providing a personalised learning experience for every employee.
For regionally specific benefits, your Talent Acquisition contact will be able to provide you with more information. We’re committed to building an inclusive hiring process. If you need any adjustments or accommodations, just let us know, we’ll do our best to support you.
Integrated Marketing Manager - B2C employer: Ledger
At Ledger, we pride ourselves on being an exceptional employer, offering a dynamic work culture that fosters innovation and collaboration. With flexible work options, comprehensive health and wellness support, and robust learning and development opportunities, we empower our employees to thrive both personally and professionally. Located in the vibrant city of Paris, our team is united by a shared mission to revolutionise digital ownership, making it an exciting place for those looking to make a meaningful impact in the world of crypto and digital assets.
StudySmarter Expert Advice🤫
We think this is how you could land Integrated Marketing Manager - B2C
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website that highlights your marketing projects, campaigns, and any cool stuff you've done in the crypto space. This is your chance to shine and demonstrate how you can add value to Ledger.
✨Tip Number 3
Prepare for interviews by researching Ledger’s products and market position. Be ready to discuss how your experience aligns with their mission of making digital ownership accessible. Tailor your answers to show you understand their goals and how you can contribute.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of the Ledger team. Let’s make it happen!
We think you need these skills to ace Integrated Marketing Manager - B2C
Some tips for your application 🫡
Show Your Passion for Digital Ownership:When you're writing your application, let your enthusiasm for digital ownership and crypto shine through. We want to see how your values align with our mission at Ledger, so share why this excites you!
Tailor Your Experience:Make sure to highlight your relevant experience in consumer product marketing or integrated marketing. We’re looking for someone who can bridge the gap between product marketing and campaign orchestration, so be specific about your past roles and achievements.
Be Clear and Concise:Keep your application straightforward and to the point. We appreciate clarity, so avoid jargon and focus on communicating your skills and experiences effectively. Remember, less is often more!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from our team. Let’s get started on this journey together!
How to prepare for a job interview at Ledger
✨Know Your Stuff
Make sure you have a solid understanding of blockchain technology and cryptocurrency markets. Brush up on Ledger's products and services, especially how they integrate hardware and software. This knowledge will help you articulate your ideas clearly and show that you're genuinely interested in the role.
✨Craft Your Narrative
Prepare to discuss how you would define core positioning and messaging frameworks for Ledger. Think about how you can champion the 'Better Together' narrative. Be ready to share examples from your past experiences where you've successfully created cohesive marketing strategies.
✨Showcase Your Leadership Skills
As an Integrated Marketing Manager, you'll need to lead by influence. Prepare examples of how you've guided cross-functional teams in the past. Highlight your project management skills and how you've kept complex launches on track using tools like Asana or Jira.
✨Ask Insightful Questions
Demonstrate your curiosity by asking questions about Ledger's current marketing strategies and future goals. Inquire about their approach to market intelligence and performance optimisation. This shows that you're not just interested in the role, but also in contributing to the company's success.
