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- Tasks: Lead and execute Ledger's global channel marketing strategy to boost brand awareness and revenue.
- Company: Join Ledger, a leader in digital assets, securing over 20% of the world's crypto assets since 2014.
- Benefits: Enjoy equity options, hybrid work, comprehensive health insurance, and 28 days paid leave.
- Why this job: Be part of an innovative team shaping the future of crypto and Web3 with exciting campaigns.
- Qualifications: Experience in brand marketing, strong collaboration skills, and a passion for the crypto ecosystem required.
- Other info: Work in a dynamic environment with opportunities for personal development and team growth.
The predicted salary is between 36000 - 60000 £ per year.
We\’re making the world of digital assets accessible and secure for everyone.
Join the mission.
Founded in 2014, Ledger is the global platform for digital assets and Web3. Over 20% of the world’s crypto assets are secured through our Ledger Nanos. Headquartered in Paris and Vierzon, with offices in UK, US, Switzerland and Singapore, Ledger has a team of more than 500 professionals developing a variety of products and services to enable individuals and companies to securely buy, store, swap, grow and manage crypto assets – including the Ledger hardware wallets line with more than 6 millions units already sold in 200 countries.
At Ledger, we embody the values that make us unique: Pragmatism, Audacity, Commitment, Trust and Transparency. Hear from our employees how they shape the work we do here .
As the Channel Marketing Expert, you will be responsible for defining, building, and executing Ledger\’s global channel marketing strategy. You\’ll drive disruptive and revenue-maximizing initiatives across our wholesale ecosystem, ensuring Ledger\’s brand image and tone of voice are consistently elevated across all touchpoints.
Your mission
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Strategic Leadership : Develop and own the overarching channel marketing strategy for Ledger, identifying innovative opportunities to maximize revenue and increase brand awareness through our major wholesale partners (e.g., consumer electronics retailers, crypto/NFT platforms).
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Brand Guardianship : Protect and enhance Ledger\’s brand image across all channels, ensuring a cohesive and premium consumer journey that mirrors Ledger\’s tone of voice.
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Cross-Functional Collaboration : Serve as the primary marketing contact, fostering strong relationships and achieving alignment with internal teams, including Sales Account Managers, and the wider Marketing, Content, and Design teams.
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External Partnerships : Build and nurture robust relationships with external partner marketing teams, ensuring collaborative and effective campaign execution.
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Campaign Orchestration : Lead the planning and execution of global online and offline campaigns that successfully launch new products, drive sales from awareness to conversion, and keep assets updated with Ledger\’s marketing calendar.
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Web3 & NFT Innovation : Leverage a deep understanding of the Web3 ecosystem to conceptualize and implement cutting-edge projects, including NFT claim initiatives, to engage our audience and drive adoption.
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Performance & Optimization : Rigorously analyze campaign performance and ROI, using data-driven insights to continuously optimize strategies and achieve ambitious goals.
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Market Intelligence : Stay at the forefront of industry news and key actors within the consumer electronics, crypto, and Web3 landscapes.
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Budget Ownership : Autonomously pilot and manage the channel marketing budget to maximize impact and achieve strategic objectives.
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Operational Excellence with Future Growth : Be highly operational in setting up and executing strategies, with the potential to build and lead a channel marketing team as the function grows.
What we’re looking for:
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Previous experience in online and offline brand marketing with retailers within an international environment
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Strong influence and collaboration skills, combined with a disruptive mindset
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Strong business acumen and a data-driven approach
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Excellent organizational ability
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Strong appetite for the crypto / Web3 ecosystem
What’s in it for you?
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Equity: Employees are the foundation of our success, and we award stock options so you can share in that success as we grow
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Flexibility: A hybrid work policy
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Social: Frequent social events, snacks and drinks in our Holborn office
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Medical: Comprehensive health insurance policy offering extensive medical, dental and vision care coverage
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Well-being: Personal development, coaching & fitness with our dedicated partners
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Vacation: 28 days of paid leave per year, in addition to national holidays
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High tech: Access to high performance office equipment and gadgets, including Apple products
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Transport: Ledger reimburses part of your preferred means of transportation
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Discounts: Employee discount on all our products
We are an equal opportunity employer for all without any distinction of gender, ethnicity, religion, sexual orientation, social status, disability or age.
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Channel Marketing Expert employer: Ledger
Contact Detail:
Ledger Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Channel Marketing Expert
✨Tip Number 1
Familiarise yourself with Ledger's brand values and mission. Understanding their commitment to security and accessibility in the digital asset space will help you align your approach and demonstrate your passion for their goals during any discussions.
✨Tip Number 2
Network within the crypto and Web3 communities. Attend relevant events, webinars, or meetups to connect with industry professionals. This can provide insights into current trends and may even lead to referrals or recommendations for the Channel Marketing Expert role.
✨Tip Number 3
Showcase your understanding of both online and offline marketing strategies. Prepare examples of past campaigns you've led that successfully increased brand awareness or revenue, particularly in international settings, as this aligns closely with the job requirements.
✨Tip Number 4
Stay updated on the latest developments in the crypto and Web3 sectors. Being knowledgeable about recent innovations and market shifts will not only prepare you for interviews but also demonstrate your genuine interest in the field and how it relates to Ledger's objectives.
We think you need these skills to ace Channel Marketing Expert
Some tips for your application 🫡
Understand the Role: Before applying, make sure to thoroughly understand the responsibilities and requirements of the Channel Marketing Expert position. Tailor your application to highlight relevant experience in brand marketing, especially within international environments.
Craft a Compelling CV: Your CV should clearly showcase your previous experience in online and offline brand marketing. Emphasise your collaboration skills and any disruptive initiatives you've led, as these are key attributes for this role.
Write a Tailored Cover Letter: In your cover letter, express your passion for the crypto and Web3 ecosystem. Discuss how your skills align with Ledger's values of Pragmatism, Audacity, Commitment, Trust, and Transparency, and provide specific examples of how you can contribute to their channel marketing strategy.
Highlight Data-Driven Achievements: Since the role requires a data-driven approach, include metrics and results from past campaigns you've managed. This could be in terms of revenue growth, brand awareness, or successful partnerships, demonstrating your ability to optimise performance and achieve goals.
How to prepare for a job interview at Ledger
✨Know Your Brand
Before the interview, make sure you have a solid understanding of Ledger's brand values and mission. Familiarise yourself with their products and services, especially the Ledger hardware wallets. This will help you articulate how your experience aligns with their goals.
✨Showcase Your Data-Driven Mindset
Prepare to discuss specific examples of how you've used data to drive marketing decisions in previous roles. Highlight any successful campaigns you've orchestrated and the metrics that demonstrate their impact on revenue and brand awareness.
✨Demonstrate Cross-Functional Collaboration
Be ready to share experiences where you've worked closely with sales, content, or design teams. Emphasise your ability to build strong relationships and achieve alignment across departments, as this is crucial for the Channel Marketing Expert role.
✨Stay Ahead of Industry Trends
Research current trends in the crypto and Web3 spaces. Be prepared to discuss how these trends could influence Ledger's marketing strategies. Showing that you're proactive about market intelligence will impress your interviewers.