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- Tasks: Lead marketing projects and campaigns for Ledger in APAC and US markets.
- Company: Join a pioneering tech company focused on digital ownership and innovation.
- Benefits: Flexible work options, health support, financial growth opportunities, and personal development.
- Why this job: Make a real impact in the fast-paced world of crypto and Web3.
- Qualifications: Experience in brand marketing, analytical skills, and a passion for technology.
- Other info: Inclusive culture with opportunities for career advancement and learning.
The predicted salary is between 36000 - 60000 £ per year.
About Ledger
We’re a team of experts pushing the limits of what’s possible, united by our common goal to unlock true freedom through digital ownership, making technology accessible for all. We believe in a world where users, creators and enterprises manage their value with ownership and freedom. Our curiosity drives us to innovate, empowering individuals on a global scale. We believe change is constant and our team moves forward as one, with a culture of problem-solving where every employee is empowered and supported to challenge tradition and create solutions. Our mission is simple: to make self-custody accessible and give people the keys to their own financial futures. If you want to make a true impact, we want you to join us at Ledger.
At Ledger, we’re proud to be the global platform for digital assets and Web3, with over 20% of the world’s crypto assets secured through our Ledger devices. With our headquarters in Paris, and offices in Vierzon, Grenoble, Montpellier, London, Portland, Geneva, Zurich and Central Singapore, we have a team of around 600 professionals developing a variety of products and services to enable individuals and companies to securely buy, store, swap, grow and manage crypto assets – including the Ledger hardware wallets line with more than 7.5 million units already sold in 200 countries.
The team:
Join our Consumer/Wholesale Team to help grow Ledger's presence and success within the APAC and US markets. As a Channel Marketing Specialist, you will move fast and think pragmatically to execute Ledger’s marketing calendar across key retail partners. You will lead projects from the initial concept to final in-store delivery, ensuring every touchpoint reflects our premium brand.
What You’ll Be Doing
- Project Management: Lead the end-to-end creation of marketing assets, such as in-store displays and digital banners, managing the process from conceptualization to final delivery.
- Campaign Execution: Deploy global online and offline campaigns that drive sales from awareness to conversion within the US and Asia regions.
- Performance & Revenue Optimization: Rigorously monitor campaign ROI and performance data with the clear objective of maximizing revenue and identifying growth opportunities.
- Brand Guardianship: Ensure Ledger’s tone of voice and premium image are consistently maintained across all wholesale partner platforms.
- Cross-Functional & Partner Coordination: Serve as a key point of contact for external partners and internal teams (Sales, Design, Content) to ensure seamless project execution.
- Innovation: Apply a futuristic mindset by utilizing AI tools to streamline workflows and stay ahead of Web3 and NFT trends.
What We’re Looking For
- Experience: Proven experience in online and offline brand marketing, with a background in client-facing or partner-facing roles.
- Analytical Rigor: Strong business acumen and a data-driven approach to performance analysis with a focus on revenue impact.
- Pragmatism: High level of common sense with excellent organizational abilities to find practical solutions to execution hurdles.
- Tech Savvy: A futuristic mindset with an appetite for the Crypto/Web3 ecosystem and comfort using AI to enhance productivity.
- Regional Expertise: Local knowledge of the Asia market and fluency in Chinese is considered a significant plus.
- Communication: Fluent English.
Benefits
- Flexible work options - Our hybrid policy allows employees to work from home up to 3 times per week.
- Health & Wellness support - Health and Life Insurance.
- Financial growth opportunities - Employees can become shareholders in Ledger as well as other financial benefits depending on your country of work.
- Commuter allowance - Ledger offers a commuter allowance to contribute to your preferred means of transportation.
- Learning & Development - A comprehensive suite of training solutions providing a personalised learning experience for every employee.
For regionally specific benefits, your Talent Acquisition contact will be able to provide you with more information. We’re committed to building an inclusive hiring process. If you need any adjustments or accommodations, just let us know, we’ll do our best to support you.
Channel Marketing APAC & US (f/m) employer: Ledger
Contact Detail:
Ledger Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Channel Marketing APAC & US (f/m)
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website that highlights your projects and achievements. This is a great way to demonstrate your expertise and passion for channel marketing, especially in the crypto and Web3 space.
✨Tip Number 3
Prepare for interviews by researching Ledger and its products. Understand their mission and values, and think about how your experience aligns with their goals. This will help you stand out as a candidate who truly gets what they’re about.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining the Ledger team and making an impact.
We think you need these skills to ace Channel Marketing APAC & US (f/m)
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your enthusiasm for the role and the company shine through. We want to see that you’re genuinely excited about the opportunity to contribute to Ledger's mission of digital ownership.
Tailor Your CV: Make sure your CV is tailored to the Channel Marketing role. Highlight relevant experience in brand marketing and project management, and don’t forget to mention any specific achievements that demonstrate your impact in previous roles.
Be Clear and Concise: Keep your application clear and to the point. Use straightforward language and avoid jargon unless it’s relevant to the role. We appreciate a well-structured application that makes it easy for us to see your qualifications.
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re serious about joining our team at Ledger.
How to prepare for a job interview at Ledger
✨Know Your Stuff
Before the interview, dive deep into Ledger's mission and values. Understand their products and how they fit into the digital ownership landscape. This will not only show your enthusiasm but also help you align your answers with their goals.
✨Showcase Your Experience
Prepare specific examples from your past roles that highlight your experience in brand marketing and project management. Be ready to discuss how you've successfully executed campaigns and optimised performance, especially in client-facing situations.
✨Be Data-Driven
Since analytical rigor is key for this role, come prepared with insights on how you've used data to drive decisions in previous campaigns. Discuss any tools or methodologies you've employed to measure ROI and performance effectively.
✨Embrace Innovation
Demonstrate your tech-savvy side by discussing how you've leveraged AI or other innovative tools in your work. Show that you're not just keeping up with trends in the Crypto/Web3 space, but actively engaging with them to enhance productivity.
