At a Glance
- Tasks: Lead and execute Ledger's global channel marketing strategy to boost brand awareness and revenue.
- Company: Join Ledger, a leader in digital assets, securing over 20% of the world's crypto assets since 2014.
- Benefits: Enjoy equity options, hybrid work, comprehensive health insurance, and 28 days paid leave.
- Other info: Opportunity to grow into a leadership role as the channel marketing function expands.
- Why this job: Be part of an innovative team shaping the future of crypto and Web3 with a strong brand ethos.
- Qualifications: Experience in brand marketing, strong collaboration skills, and a passion for the crypto ecosystem required.
The predicted salary is between 36000 - 60000 £ per year.
We\'re making the world of digital assets accessible and secure for everyone.
Join the mission.
Founded in 2014, Ledger is the global platform for digital assets and Web3. Over 20% of the world’s crypto assets are secured through our Ledger Nanos. Headquartered in Paris and Vierzon, with offices in UK, US, Switzerland and Singapore, Ledger has a team of more than 500 professionals developing a variety of products and services to enable individuals and companies to securely buy, store, swap, grow and manage crypto assets – including the Ledger hardware wallets line with more than 6 millions units already sold in 200 countries.
At Ledger, we embody the values that make us unique: Pragmatism, Audacity, Commitment, Trust and Transparency. Hear from our employees how they shape the work we do here .
As the Channel Marketing Expert, you will be responsible for defining, building, and executing Ledger\'s global channel marketing strategy. You\'ll drive disruptive and revenue-maximizing initiatives across our wholesale ecosystem, ensuring Ledger\'s brand image and tone of voice are consistently elevated across all touchpoints.
Your mission
Strategic Leadership : Develop and own the overarching channel marketing strategy for Ledger, identifying innovative opportunities to maximize revenue and increase brand awareness through our major wholesale partners (e.g., consumer electronics retailers, crypto/NFT platforms).
Brand Guardianship : Protect and enhance Ledger\'s brand image across all channels, ensuring a cohesive and premium consumer journey that mirrors Ledger\'s tone of voice.
Cross-Functional Collaboration : Serve as the primary marketing contact, fostering strong relationships and achieving alignment with internal teams, including Sales Account Managers, and the wider Marketing, Content, and Design teams.
External Partnerships : Build and nurture robust relationships with external partner marketing teams, ensuring collaborative and effective campaign execution.
Campaign Orchestration : Lead the planning and execution of global online and offline campaigns that successfully launch new products, drive sales from awareness to conversion, and keep assets updated with Ledger\'s marketing calendar.
Web3 & NFT Innovation : Leverage a deep understanding of the Web3 ecosystem to conceptualize and implement cutting-edge projects, including NFT claim initiatives, to engage our audience and drive adoption.
Performance & Optimization : Rigorously analyze campaign performance and ROI, using data-driven insights to continuously optimize strategies and achieve ambitious goals.
Market Intelligence : Stay at the forefront of industry news and key actors within the consumer electronics, crypto, and Web3 landscapes.
Budget Ownership : Autonomously pilot and manage the channel marketing budget to maximize impact and achieve strategic objectives.
Operational Excellence with Future Growth : Be highly operational in setting up and executing strategies, with the potential to build and lead a channel marketing team as the function grows.
What we’re looking for:
Previous experience in online and offline brand marketing with retailers within an international environment
Strong influence and collaboration skills, combined with a disruptive mindset
Strong business acumen and a data-driven approach
Excellent organizational ability
Strong appetite for the crypto / Web3 ecosystem
What’s in it for you?
Equity: Employees are the foundation of our success, and we award stock options so you can share in that success as we grow
Flexibility: A hybrid work policy
Social: Frequent social events, snacks and drinks in our Holborn office
Medical: Comprehensive health insurance policy offering extensive medical, dental and vision care coverage
Well-being: Personal development, coaching & fitness with our dedicated partners
Vacation: 28 days of paid leave per year, in addition to national holidays
High tech: Access to high performance office equipment and gadgets, including Apple products
Transport: Ledger reimburses part of your preferred means of transportation
Discounts: Employee discount on all our products
We are an equal opportunity employer for all without any distinction of gender, ethnicity, religion, sexual orientation, social status, disability or age.
#J-18808-LjbffrChannel Marketing Expert in London employer: Ledger Enterprise
At Ledger, we pride ourselves on being a forward-thinking employer that champions innovation and collaboration in the rapidly evolving world of digital assets. Our vibrant work culture fosters personal and professional growth, offering employees opportunities to engage in cutting-edge projects while enjoying a flexible hybrid work environment. With comprehensive benefits including equity options, extensive health coverage, and a commitment to employee well-being, Ledger is dedicated to ensuring that our team thrives both inside and outside the workplace.
StudySmarter Expert Advice🤫
We think this is how you could land Channel Marketing Expert in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Ledger Enterprise and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Ledger Enterprise are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Ledger Enterprise on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Ledger Enterprise. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Channel Marketing Expert in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Ledger Enterprise. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Ledger Enterprise:Show us that you’ve done your homework! In your application, briefly mention what you admire about Ledger Enterprise’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Ledger Enterprise
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Ledger Enterprise will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Ledger Enterprise, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
