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- Tasks: Lead strategic development for global B2B clients and conduct insightful research.
- Company: Dynamic agency focused on innovative B2B marketing strategies.
- Benefits: Competitive salary, flexible working hours, and opportunities for professional growth.
- Why this job: Shape impactful strategies and work with top-tier brands in a collaborative environment.
- Qualifications: 5+ years in B2B marketing with strong analytical and creative problem-solving skills.
- Other info: Join a team that values innovation and offers excellent career advancement opportunities.
The predicted salary is between 36000 - 60000 £ per year.
The purpose of this role is to be a trusted strategic lead for our complex global B2B clients. You will need to have a strong grasp of B2B business strategy: how brands organize themselves, what makes a successful brand or product campaign, the concepts of buying committees and how to build them and more. You will carry out research (quant and qual) to build hypotheses, understand audiences and position brands, solutions and products, all with the ultimate aim of giving clear guidance for creative and media teams.
As a Strategist, you’ll be trusted to:
- Be the lead strategist for selected clients, responsible for end-to-end strategy development
- Guide and navigate early client discussions about marketing ambitions, opportunities and gaps
- Use our generative AI social listening tool to map global online conversations and measure share of voice (note: prior experience of this specific tool is not required and training will be given. However, interest and experience in this type of research is essential)
- Carry out independent research across a wide range of tools to test and build hypotheses.
- Have an early and robust grasp of client challenges with the ability to develop initial hypotheses
- Draw out the most significant insights from research and resulting opportunities for clients with a strong story arc to justify, to include compelling competitor insights
- Be well versed in the use of strategy frameworks and be comfortable discussing B2B theory and practice
- Design and facilitate workshops online and in person
- Build value propositions and create messaging to support the differing needs of different segments, including geography, prospect/customer, industry, use case, persona.
- Consult on how gaps in the customer journey can be addressed
- Write in a clear and error‑free manner, following a clear logic trail, from findings to recommendations
- Think visually when it comes to presenting insights and stories
What you need to have, know and do:
- Minimum 5+ years’ experience in B2B marketing
- Experience in designing B2B marketing strategies for very large and complex organizations
- Marketing background, creative problem‑solving, and strong analytical capabilities a must.
- Strong qualitative and quantitative research acumen; comfortable navigating, monitoring, and divining insight from research
- Comfortable and competent use of Excel & PowerPoint
- Demonstrable experience in audience and account research segmentation, prioritisation and defining buying committees
- Brand/campaign/product/service positioning
- Portfolio, naming & brand architecture
- Messaging
- Customer journey mapping
Strategist employer: Ledger Bennett
Contact Detail:
Ledger Bennett Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Strategist
✨Tip Number 1
Network like a pro! Reach out to industry contacts on LinkedIn or attend relevant events. We can’t stress enough how personal connections can open doors that applications alone can’t.
✨Tip Number 2
Showcase your expertise! Create a portfolio that highlights your B2B strategies and successful campaigns. We want to see your thought process and how you tackle challenges, so make it visually appealing and easy to digest.
✨Tip Number 3
Prepare for interviews by researching the company’s current strategies and challenges. We recommend coming armed with insights and potential solutions to demonstrate your strategic thinking and fit for the role.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take the initiative to engage directly with us.
We think you need these skills to ace Strategist
Some tips for your application 🫡
Show Your Strategic Thinking: When writing your application, make sure to highlight your experience in B2B marketing strategy. We want to see how you've tackled complex challenges and what insights you've drawn from your research. Be specific about your past roles and the impact of your strategies!
Be Clear and Concise: We love a well-structured application! Keep your writing clear and free of errors. Use logical flow to connect your findings to your recommendations. Remember, clarity is key in strategy, so show us you can communicate effectively right from the start.
Demonstrate Your Research Skills: Since research is a big part of this role, share examples of how you've used both qualitative and quantitative methods in your previous work. We’re interested in how you’ve built hypotheses and drawn insights that have influenced strategic decisions.
Tailor Your Application: Make sure to tailor your application to our specific needs. Reference the job description and align your skills and experiences with what we’re looking for. And don’t forget, applying through our website is the best way to get your application in front of us!
How to prepare for a job interview at Ledger Bennett
✨Know Your B2B Inside Out
Make sure you brush up on your B2B business strategy knowledge. Understand how brands organise themselves and what makes a successful campaign. Be ready to discuss concepts like buying committees and how to build them, as this will show your potential employer that you're not just familiar with the theory but can apply it practically.
✨Research is Key
Before the interview, dive deep into the company’s current strategies and campaigns. Use both quantitative and qualitative research methods to gather insights. This will help you formulate hypotheses about their challenges and opportunities, which you can bring up during discussions to demonstrate your strategic thinking.
✨Showcase Your Analytical Skills
Be prepared to talk about your experience with data analysis and how you've used it to inform strategy in the past. Highlight specific tools you've used for audience segmentation and research. If you have experience with social listening tools, even better! But if not, express your eagerness to learn and adapt.
✨Visual Storytelling Matters
Since presenting insights clearly is crucial for this role, practice how you would visually communicate your findings. Bring examples of past presentations or reports that showcase your ability to tell a compelling story through data. This will help you stand out as someone who can effectively bridge the gap between research and actionable strategy.
