Senior Strategist

Overview

Job Title: Voice of Customer Strategist or Senior Strategist

Department: Strategy

Location: London/ Hybrid

Agency: Ledger Bennett

We\’re on a mission to shape the future of B2B through meaningful work. And we’re going to get there by redefining what B2B marketing does. And though we all bring different skills, interests, and individual brilliances to the table, we’re united in three core traits.

HUMAN AT HEART. Showing up authentically in the B2B marketplace.

HEAD FOR RIGOUR. Going beyond what’s expected of B2B marketing.

MIND FOR FLAIR. Pushing boundaries and charting new territories for B2B.

What will my new role involve?

The purpose of this role is to be a trusted strategic lead for the EMEA business of a leading global technology brand. The role will have strong focus on messaging, research, qualitative interviews and content strategy and scoping enabling our client to deliver a consistent output of compelling voice of customer (VOC) assets.

You will need to have a strong grasp of B2B business strategy: how brands organize themselves, what makes a successful brand or product campaign, the concepts of buying committees and how to move specific audiences along a customer journey. You will carry out research (quant and qual) to build hypotheses and understand audiences. You will also be well versed in emotive B2B storytelling to showcase our clients’ solutions and products, all with the aim of giving clear guidance for the design, copy and video production team.

This role is London based but some European travel may be required.

As a Strategist, You\\\’ll Be Trusted To

• Understand the current technology landscape and be comfortable discussing technical products with senior leaders within our client base as well as with their customers
• Be responsible for end-to-end strategic content scoping – ensuring assets and subjects are adequately researched and prepped, leading interviews, and briefing writers, designers and video production teams. You will ensure assets produced are on brief and meet the needs of the client.
• Confidently liaise with and interview senior leaders and be able to ‘read the room’ and adapt your style as necessary
• Carry out independent research across a wide range of tools to test and build hypotheses
• Build strong story arcs
• Consult on how gaps in the customer journey can be addressed
• Write in a clear and error-free manner, following a clear logic trail, from findings to recommendations

What You Need To Have, Know And Do

• Minimum 5+ years’ experience in B2B marketing
• Experience in B2B marketing strategy for large, complex tech or software organizations
• Experience collaborating and briefing other teams such as video production
• Strong qualitative and quantitative research acumen; comfortable navigating, monitoring, and divining insight from research and senior conversations.
• Comfortable and competent use of Excel & PowerPoint
• Demonstrable experience in the following:

• Audience and account research
• Brand / campaign / product/service positioning
• Messaging
• Customer journey mapping
• Content strategy
• Content planning