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For Companies At a Glance
- Tasks: Lead and manage innovative ABM campaigns while collaborating with sales and marketing teams.
- Company: Join a forward-thinking company that values creativity and teamwork.
- Benefits: Enjoy remote work flexibility, competitive salary, and opportunities for professional growth.
- Why this job: Make a real impact in B2B marketing and drive success through strategic campaigns.
- Qualifications: 5+ years in B2B marketing with ABM experience and strong collaboration skills.
- Other info: Dynamic role with a focus on continuous learning and career advancement.
The predicted salary is between 36000 - 60000 ÂŁ per year.
Overview
Location – Based: UK (remote)
Core Responsibilities
- Work cross-functionally across the marketing organisation to support the planning and management of ABM campaigns.
- Engage proactively with content, product and events teams to gather the information required to execute campaigns that achieve the outlined demand generation goals.
- Engage proactively with direct sales teams to understand sales goals, identify marketing and sales enablement requirements, and gather feedback on marketing activities.
- Work within 6Sense to manage and maintain campaigns, including very regular content uploads and updates.
- Plan mid and bottom funnel strategy and channel activations including the use of retargeting efforts to connect campaign activity across the buyer journey.
- Engage with and understand the latest messaging across the buyer journey with a particular focus on the mid and bottom funnel.
- Provide content recommendations for mid and low funnel campaign activity in collaboration with the Product Marketing Managers, in line with B2B marketing best practices.
- Engage with and understand the company Ideal Customer Profile, the Target Account Lists and the segmentation opportunities that underpin ABM activity.
- Understand how personas align with various product offerings and align message and tactics accordingly.
- Prepare and share campaign reports for different stakeholder groups showing the performance of programs in line with the KPIs.
- Provide regular perspectives on how to introduce new “test-and-learn” initiatives to the ABM program, with a view on delivering best-in-class customer and prospect experiences.
Skills & Experience Required
- 5+ years’ experience working in B2B marketing.
- Experience with working within the 6Sense platform.
- Proven experience developing and executing Account Based Marketing (ABM) campaigns.
- Experience partnering with Sales teams to understand account priorities and drive pipeline growth.
- Experience managing demand generation programmes across multiple channels (such as gifting via PFL, content syndication, LinkedIn and Google Ads, email, etc.).
- Comfortable using marketing and sales technology platforms (CRM, marketing automation – ideally Marketo - and campaign reporting tools).
Senior Campaign Manager- ABM (in-house) employer: Ledger Bennett
Contact Detail:
Ledger Bennett Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Campaign Manager- ABM (in-house)
✨Tip Number 1
Network like a pro! Reach out to your connections on LinkedIn or other platforms. Let them know you're on the lookout for a Senior Campaign Manager role. You never know who might have a lead or can put in a good word for you!
✨Tip Number 2
Get your hands dirty with ABM campaigns! If you can, volunteer for projects or freelance gigs that let you showcase your skills. This not only builds your portfolio but also gives you real-world experience to chat about in interviews.
✨Tip Number 3
Prepare for those interviews by knowing your stuff! Research the company’s recent campaigns and be ready to discuss how you can contribute to their goals. Tailor your examples to show how your experience aligns with their needs.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive and engaged with our brand!
We think you need these skills to ace Senior Campaign Manager- ABM (in-house)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Senior Campaign Manager role. Highlight your experience with ABM campaigns and any relevant tools like 6Sense. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about B2B marketing and how you can contribute to our team. Be sure to mention specific experiences that relate to the job description.
Showcase Your Results: When detailing your past roles, focus on the results you've achieved. Use metrics to demonstrate your impact on demand generation and pipeline growth. We love numbers that tell a story!
Apply Through Our Website: Don't forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, we can’t wait to see what you bring to the table!
How to prepare for a job interview at Ledger Bennett
✨Know Your ABM Inside Out
Make sure you brush up on your Account Based Marketing knowledge. Understand the latest trends and best practices in ABM, especially how they relate to the mid and bottom funnel strategies. Be ready to discuss how you've successfully executed campaigns in the past and how you can apply that experience to the role.
✨Engage with Sales Insights
Since this role involves working closely with sales teams, come prepared with questions about their goals and challenges. Show that you understand the importance of aligning marketing efforts with sales priorities. This will demonstrate your proactive approach and ability to collaborate effectively.
✨Familiarise Yourself with 6Sense
As you'll be managing campaigns within the 6Sense platform, it’s crucial to have a solid understanding of how it works. If you’ve used it before, share specific examples of how you leveraged its features to drive campaign success. If not, do some research to show your willingness to learn.
✨Prepare Data-Driven Insights
Be ready to discuss how you measure campaign performance and what KPIs you focus on. Prepare examples of reports you've created in the past and how those insights led to actionable improvements. This shows that you’re not just about executing campaigns but also about optimising them for better results.