At a Glance
- Tasks: Lead a team to create impactful marketing campaigns using Salesforce Marketing Cloud.
- Company: Fluid Talent Solutions connects top marketing talent with innovative businesses worldwide.
- Benefits: Enjoy flexible working, a dynamic environment, and opportunities for professional growth.
- Why this job: Join a passionate team in tech and travel, making a real impact on global marketing strategies.
- Qualifications: 5+ years in marketing automation, Salesforce expertise, and strong communication skills required.
- Other info: Salesforce certification preferred; Marketo experience is a bonus.
The predicted salary is between 36000 - 60000 ÂŁ per year.
We built our talented, flexible-working team based on three principles. We’re inventive, always looking for new ways to deliver. We’re authentic and believe in being true to ourselves. And we’re ambitious in our approach to doing things differently. As part of our network, Fluid Talent Solutions is a leading provider of exceptional marketing talent with a difference. Our stand-out business proposition is to “embed” talented agency individuals into our client’s business, developing meaningful relationships with key stakeholders to deliver on our client’s exciting marketing plans.
Do you thrive in a fast-growing and dynamic global environment? Are you passionate about marketing? Can you combine your interest in the world of travel with authoritative marketing skills to help our clients' company grow? Our client provides innovative business travel solutions and local customer service in 65 countries. It's a great place for hardworking people who share a true passion for tech and travel. The marketing team is seeking a talented and results-driven Salesforce Marketing Cloud (SFMC) Specialist who thrives in a fast-paced, high-visibility and changing environment. This role is ideal for someone with deep knowledge of Marketing Automation, cross-channel marketing strategies, and delivering business impact.
The Salesforce Marketing Cloud (SFMC) Specialist will be responsible for developing, executing, orchestrating, and optimizing global innovative and impactful customer marketing campaigns across various channels, leveraging segmentation & data. This role requires a strategic thinker with hands-on experience in managing campaigns that foster customer loyalty, retention, and lifetime value.
We are looking for someone to lead a small team who specialize in using the Sales Force Marketing Cloud (SFMC) platform to drive ABM, Demand Gen, Nurture and lifestyle campaigns on a global scale. There is a strong emphasis on transformation, prospect marketing and digital. The Salesforce Marketing Cloud (SFMC) Specialist is responsible for managing the marketing automation platform and fully leveraging its capabilities. Working closely with designers, developers and project managers this role will implement all programmatic and operational initiatives through SFMC. This person will have a strong foundation in marketing automation and will be tasked with creating, implementing and improving best practices ensuring continual enhancement of digital marketing efforts. The ideal candidate is technical, organized, results driven, has strong attention to detail and has a passion for digital applications. You will be a technical expert who will lead the team and, where appropriate, roll up your sleeves and lend a hand.
We are looking for someone who will be:
- Responsible for email marketing program development and execution, including segmentation, testing and deployment and continually evaluate these for improvements
- Maintain Marketing Automation integration with CRM and assist in the integration of additional platforms into the marketing automation software
- Understand and evaluate campaign metrics and distribute campaign performance to the marketing team
- Work with management to define KPIs, create reporting, analyze campaign performance. Create recommendations to improve campaigns continuously
- Manage marketing automation efforts and processes, proactively researching and implementing the latest best practices, strategies, and industry standards
- Plan and perform A/B testing to define and execute enhancements to productivity, conversion rates, programs/campaign ROI, and sales growth
- Support essential marketing operations initiatives in Salesforce such as managing the lead lifecycle, lead scoring, lead nurturing, segmentation, and data cleansing
The ideal candidate has:
- 5 + years marketing automation experience in Sales Force Marketing Cloud (SFMC)
- Sales Force Certified Expert preferred
- Expert knowledge of database management concepts and best practices
- Strong working knowledge of Salesforce.com
- Must have superior communication skills, both written and verbal
- Must be highly organized and self-motivated with a sense of urgency
- Bachelor’s degree in marketing or related field
- Strong independent project management skills
- Capable of handling multiple tasks with competing priorities under minimal supervision
- Able to think critically and exercise independent judgment and discretion
- Excellent attention to detail
- Marketo experience is a plus.
Our people are our strength so finding ways to value and reward them is important to us.
Salesforce Marketing Cloud (SFMC) Specialist employer: Ledger Bennett
Contact Detail:
Ledger Bennett Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Salesforce Marketing Cloud (SFMC) Specialist
✨Tip Number 1
Familiarise yourself with the Salesforce Marketing Cloud (SFMC) platform. Understanding its features and capabilities will not only help you in interviews but also demonstrate your genuine interest in the role.
✨Tip Number 2
Network with current or former employees of Fluid Talent Solutions or similar companies. Engaging with them can provide insights into the company culture and expectations, which can be invaluable during your application process.
✨Tip Number 3
Stay updated on the latest trends in marketing automation and digital marketing strategies. Being able to discuss recent developments or case studies in your conversations can set you apart from other candidates.
✨Tip Number 4
Prepare to showcase your project management skills. Be ready to discuss specific campaigns you've managed, focusing on your role in strategy, execution, and results, as this aligns closely with what they are looking for.
We think you need these skills to ace Salesforce Marketing Cloud (SFMC) Specialist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience with Salesforce Marketing Cloud (SFMC) and marketing automation. Use specific examples of campaigns you've managed and the results achieved to demonstrate your expertise.
Craft a Compelling Cover Letter: In your cover letter, express your passion for marketing and how it aligns with the company's values of being inventive, authentic, and ambitious. Mention your experience in leading teams and driving successful marketing strategies.
Showcase Relevant Skills: Emphasise your technical skills related to SFMC, including email marketing program development, A/B testing, and campaign performance analysis. Highlight any certifications or training that support your qualifications.
Proofread and Edit: Before submitting your application, carefully proofread your documents for any spelling or grammatical errors. A polished application reflects your attention to detail, which is crucial for the role.
How to prepare for a job interview at Ledger Bennett
✨Showcase Your Technical Expertise
As a Salesforce Marketing Cloud (SFMC) Specialist, it's crucial to demonstrate your deep knowledge of marketing automation. Be prepared to discuss specific campaigns you've managed, the tools you used, and how you optimised them for better results.
✨Emphasise Your Strategic Thinking
Highlight your ability to think strategically about marketing campaigns. Discuss how you've developed cross-channel strategies in the past and how you measure success through KPIs and campaign metrics.
✨Demonstrate Team Leadership Skills
Since this role involves leading a small team, be ready to share examples of how you've successfully managed teams in the past. Talk about your approach to collaboration with designers and developers to achieve common goals.
✨Prepare for Scenario-Based Questions
Expect questions that assess your problem-solving skills and ability to handle multiple tasks under pressure. Prepare scenarios where you've had to make quick decisions or adapt to changing circumstances in a fast-paced environment.