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- Tasks: Lead and manage innovative ABM campaigns while collaborating with cross-functional teams.
- Company: Dynamic marketing team focused on B2B strategies and growth.
- Benefits: Remote work, competitive salary, and opportunities for professional development.
- Why this job: Make a real impact in driving demand generation and enhancing customer experiences.
- Qualifications: 5+ years in B2B marketing and experience with ABM campaigns.
- Other info: Join a forward-thinking company with a focus on collaboration and innovation.
The predicted salary is between 48000 - 72000 £ per year.
Location: UK (remote)
Core Responsibilities:
- Work cross-functionally across the marketing organisation to support the planning and management of ABM campaigns.
- Engage proactively with content, product and events teams to gather the information required to execute campaigns that achieve the outlined demand generation goals.
- Engage proactively with direct sales teams to understand sales goals, identify marketing and sales enablement requirements, and gather feedback on marketing activities.
- Work within 6Sense to manage and maintain campaigns, including very regular content uploads and updates.
- Plan mid and bottom funnel strategy and channel activations including the use of retargeting efforts to connect campaign activity across the buyer journey.
- Engage with and understand the latest messaging across the buyer journey with a particular focus on the mid and bottom funnel.
- Provide content recommendations for mid and low funnel campaign activity in collaboration with the Product Marketing Managers, in line with B2B marketing best practices.
- Engage with and understand the company Ideal Customer Profile, the Target Account Lists and the segmentation opportunities that underpin ABM activity.
- Understand how personas align with various product offerings and align message and tactics accordingly.
- Prepare and share campaign reports for different stakeholder groups showing the performance of programs in line with the KPIs.
- Provide regular perspectives on how to introduce new "test-and-learn" initiatives to the ABM program, with a view on delivering best-in-class customer and prospect experiences.
Skills & Experience Required:
- 5+ years' experience working in B2B marketing.
- Experience with working within the 6Sense platform.
- Proven experience developing and executing Account Based Marketing (ABM) campaigns.
- Experience partnering with Sales teams to understand account priorities and drive pipeline growth.
- Experience managing demand generation programmes across multiple channels (such as gifting via PFL, content syndication, LinkedIn and Google Ads, email, etc.).
- Comfortable using marketing and sales technology platforms (CRM, marketing automation – ideally Marketo - and campaign reporting tools).
Senior Campaign Manager- ABM (in-house) in London employer: Ledger Bennett
Contact Detail:
Ledger Bennett Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Campaign Manager- ABM (in-house) in London
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry and let them know you're on the hunt for a Senior Campaign Manager role. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Showcase your skills! Create a portfolio that highlights your past ABM campaigns and their successes. This will give potential employers a clear picture of what you can bring to the table, especially when it comes to driving demand generation.
✨Tip Number 3
Prepare for interviews by brushing up on the latest trends in B2B marketing and ABM strategies. Be ready to discuss how you've used platforms like 6Sense in your previous roles and how you can leverage them to achieve their goals.
✨Tip Number 4
Don't forget to apply through our website! We love seeing candidates who are genuinely interested in joining our team. Plus, it gives you a chance to showcase your enthusiasm for the role right from the start.
We think you need these skills to ace Senior Campaign Manager- ABM (in-house) in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Senior Campaign Manager- ABM. Highlight your experience with B2B marketing and any specific campaigns you've managed that align with the job description.
Showcase Your Skills: Don’t just list your skills; demonstrate them! Use examples from your past work to show how you’ve successfully executed ABM campaigns and collaborated with sales teams.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Explain why you're passionate about this role and how your experience aligns with our goals at StudySmarter. Make it personal and engaging!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss out on any important updates!
How to prepare for a job interview at Ledger Bennett
✨Know Your ABM Inside Out
Make sure you understand the ins and outs of Account Based Marketing. Brush up on your knowledge of how ABM campaigns work, especially in a B2B context. Be ready to discuss specific strategies you've used in the past and how they align with the company's goals.
✨Familiarise Yourself with 6Sense
Since the role involves working within the 6Sense platform, it’s crucial to have a good grasp of its functionalities. If you’ve used it before, prepare examples of how you’ve leveraged it for campaign management. If not, do some research to understand its key features and benefits.
✨Engage with Sales Insights
This position requires collaboration with sales teams, so be prepared to discuss how you’ve previously partnered with sales to drive pipeline growth. Think about specific instances where you gathered feedback from sales to enhance marketing efforts and be ready to share those stories.
✨Showcase Your Analytical Skills
Campaign reporting is a big part of this role, so come equipped with examples of how you've measured campaign success in the past. Be ready to talk about KPIs you’ve tracked and how you’ve used data to inform future strategies. This will show that you can not only execute campaigns but also evaluate their effectiveness.