At a Glance
- Tasks: Lead omnichannel media activation and drive executional excellence across various digital channels.
- Company: Join Ledger Bennett, a global B2B marketing agency within Havas, in London.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional growth.
- Other info: Collaborative culture focused on continuous improvement and innovation.
- Why this job: Shape the future of media activation while working with ambitious brands and innovative strategies.
- Qualifications: 10+ years in paid media activation with strong leadership and strategic skills.
The predicted salary is between 60750 - 74250 £ per year.
Ledger Bennett is a global B2B marketing agency within Havas, partnering with ambitious brands to deliver integrated marketing programmes for leading global clients.
Agency: Ledger Bennett
Ledger Bennett is a global B2B marketing agency within Havas, partnering with ambitious brands to deliver integrated marketing programmes for leading global clients.
Role Overview
We are seeking an experienced omnichannel activation leader to oversee the agency's media buying function, establish activation best practices, and drive executional excellence across paid media.
This role combines deep hands-on knowledge of media activation with strategic leadership, ensuring campaigns are delivered to the highest standard while continuously evolving processes, capabilities, and ways of working.
The ideal candidate brings extensive experience across the full digital media ecosystem, understands how channels work together throughout the customer journey, and can confidently translate business objectives into sophisticated activation strategies.
They will lead a team of activation specialists, partner closely with media strategy, analytics, and client leadership, and help shape the future of the agency's activation offering.
Key Responsibilities
- Activation Leadership
- Lead the agency's activation function across paid search, paid social, programmatic, ABM, content syndication, CTV, digital audio, DOOH, and emerging media channels.
- Establish and continuously evolve activation best practices, governance, quality standards, and operational processes.
- Ensure consistent executional excellence across campaign planning, trafficking, optimization, measurement, and reporting.
- Develop scalable ways of working that improve efficiency, quality, profitability, and delivery.
- Media Strategy & Execution
- Translate business objectives into integrated omnichannel activation strategies that balance brand building and performance outcomes.
- Provide strategic oversight of campaign architecture, audience strategy, bidding approaches, budget allocation, testing roadmaps, and optimization frameworks.
- Review and approve media recommendations, investment strategies, measurement plans, and activation deliverables.
- Ensure media plans leverage appropriate channels, formats, and technology to maximize performance across the full funnel.
- Platform & Technical Expertise
Maintain deep working knowledge across leading media and marketing technology platforms, including:
- Google Ads, Microsoft Ads
- Linked In, Meta, Reddit
- Demand-side platforms (Stack Adapt and other DSPs)
- Content Syndication platforms
- ABM platforms including 6sense and Zoom Info
- Google Analytics 4, Google Tag Manager, Looker Studio, and measurement frameworks
- Provide Leadership On
- Campaign architecture and account structures
- Conversion tracking and tagging
- Pixel implementation and QA
- UTM governance
- Attribution methodologies
- Budget management and billing processes
- Platform innovation and adoption of emerging capabilities
- Team Leadership
- Lead, coach, and develop a high-performing activation team across multiple disciplines and geographies.
- Establish clear performance expectations, career development plans, and ongoing coaching.
- Foster a culture of accountability, collaboration, innovation, and continuous improvement.
- Build technical capability across the team while standardizing best practices and quality assurance.
- Client Leadership
- Serve as a senior activation advisor to clients, providing strategic recommendations and executive-level guidance.
- Present integrated activation strategies, optimization opportunities, and performance insights with confidence and commercial credibility.
- Build trusted relationships with senior client stakeholders while ensuring recommendations align with broader business objectives.
- Commercial & Agency Growth
- Support new business pitches through activation strategy, channel recommendations, media planning, and commercial solutions.
- Partner with platform vendors to identify innovation opportunities, training, beta programs, and commercial partnerships.
- Contribute to agency product development by evolving activation capabilities, delivery models, and service offerings.
- Stay ahead of industry trends, platform developments, privacy changes, AI capabilities, and emerging media opportunities.
- Required Experience
- 10+ years of experience leading paid media activation across multiple digital channels.
- Deep expertise across performance marketing and brand media activation with a strong understanding of full-funnel planning.
- Proven experience developing omnichannel media strategies spanning search, social, programmatic, ABM, content syndication, video, CTV, audio, and emerging channels.
- Strong technical understanding of campaign implementation, tracking, tagging, attribution, measurement, and platform architecture.
- Experience leading and developing high-performing activation teams.
- Demonstrated ability to improve operational processes, establish best practices, and scale delivery models.
- Strong commercial acumen with experience supporting business growth, media investment decisions, and client profitability.
- Excellent communication, presentation, stakeholder management, and leadership skills.
- Core Competencies
- Omnichannel Media Strategy
- Performance Marketing
- Media Buying & Optimization
- Campaign Architecture
- Measurement & Attribution
- Marketing Technology
- Operational Excellence
- Team Leadership & Coaching
- Commercial Strategy
- Client Consulting
- Vendor & Platform Partnerships
- Innovation & Continuous Improvement
- #J-18808-Ljbffr
Head of Omnichannel Activation employer: Ledger Bennett
At Fluid Talent Solutions, we pride ourselves on fostering a dynamic and inclusive work environment that champions creativity and authenticity. As an Account Based Marketing (ABM) Specialist, you will be part of a global Go-To-Market team that values innovation and collaboration, offering ample opportunities for professional growth and development. With a competitive salary and a commitment to flexible working, we empower our employees to thrive while making a meaningful impact in the marketing landscape.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Omnichannel Activation
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Ledger Bennett and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Ledger Bennett are looking for.
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Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Ledger Bennett on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
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We think you need these skills to ace Head of Omnichannel Activation
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Ledger Bennett. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Ledger Bennett:Show us that you’ve done your homework! In your application, briefly mention what you admire about Ledger Bennett’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Ledger Bennett
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Ledger Bennett will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Ledger Bennett, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
