Paid Media Manager - Global Performance Marketing in Cardiff

Us:

We built our talented, flexible-working team based on three principles. We’re inventive, always looking for new ways to deliver. We’re authentic and believe in being true to ourselves. And we’re ambitious in our approach to doing things differently.

As part of our network, Fluid Talent Solutions is a leading provider of exceptional marketing talent with a difference. Our stand-out business proposition is to “embed” talented agency individuals into our client’s business, developing meaningful relationships with key stakeholders to deliver on our client’s exciting marketing plans.

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Sound good to you?

Role:

We are looking to add a Paid Media Manager to our clients Global Performance Marketing team. If you are passionate about travel, making connections, working with others, and providing a world-class experience for our customers, you might be perfectfor our team. This role sits within the clients larger Global Marketing Team.

the Paid Media Manager – Global Performance Marketing is responsible for developing, executing and optimising cutting-edge digital campaigns (e.g. search, display, social) to drive measurable business goals and impact. This role requires expertise in paid channels and platforms, understanding performance metrics (e.g. CPA, ROAS, conversion costs and rates) to drive

quality lead generation, and cross-functional collaboration to create an integrated marketing approach.

You:

We are looking for someone with extensive B2B paid media marketing experience who will drive:

Digital Strategy Planning & Development:

Work closely with Senior Paid Media Manager to design and implement paid media strategies across priority and global markets

Plan, execute and optimise campaigns across channels like Google ads, social and display/programmatic platforms

Continuously monitor and apply ongoing optimisations for better campaign performance, including keyword strategy, bidding, audience targeting, and copy

Performance Analysis & Reporting:

Track, analyse and help manage ad budgets efficiently to maximise campaign performance

Recommend and design A/B tests for ad copy, landing pages and targeting to improve results

Research & Data:

Stay updated on industry trends and focus on AI transformation

Understand ongoing best practices and new technologies

Cross-Functional Collaboration:

Work closely with other marketing disciplines (SEO, Content, Brand), sales, and product teams to align strategies and ensure a seamless experience

Creative Thinking:

Ability to work with agency partners to develop compelling ad copy, effective assets and visuals

Experience in crafting messaging for different audience segments

Buyer Feedback:

Collect, analyse, and stay informed of buyer feedback through internal surveys, review sites, and other channels to inform optimisation efforts

Project Management:

Oversee the implementation of campaigns, ensuring projects are completed on time and with required review and approvals

The ideal candidate has:

• 3+ years digital marketing experience
• Proven experience in improved campaign performance, digital marketing, or a related role.
• Strong analytical skills with proficiency in ad platforms (e.g., Google Ads, Google Analytics)
• Experience with A/B testing and other CRO methodologies.
• Excellent communication and collaboration skills.
• Ability to manage multiple projects simultaneously and meet deadlines.
• Proactive, results-driven mindset with a passion for experimentation
• Understanding of CRM systems and marketing automation tools (e.g. Salesforce)